I am Zohaib Kazi, a multidisciplinary creative professional specializing in music production, film direction, and sound design. Over the years, I have had the privilege to collaborate on high-impact projects with global organizations like UN Women, Easy Paisa, and UNILEVER UK, bringing powerful stories to life through sound and visuals. My deep passion lies in archiving and exploring diverse South Asian cultures through innovative multimedia projects and ethno-music initiatives. My work extends beyond creative production to encompass strategic content planning, team leadership, and R&D in media and communication. I thrive in dynamic environments where I can blend technical expertise with cultural insights, producing content that both resonates deeply and reaches diverse audiences worldwide.…

Zohaib Kazi

I am Zohaib Kazi, a multidisciplinary creative professional specializing in music production, film direction, and sound design. Over the years, I have had the privilege to collaborate on high-impact projects with global organizations like UN Women, Easy Paisa, and UNILEVER UK, bringing powerful stories to life through sound and visuals. My deep passion lies in archiving and exploring diverse South Asian cultures through innovative multimedia projects and ethno-music initiatives. My work extends beyond creative production to encompass strategic content planning, team leadership, and R&D in media and communication. I thrive in dynamic environments where I can blend technical expertise with cultural insights, producing content that both resonates deeply and reaches diverse audiences worldwide.…

Available to hire

I am Zohaib Kazi, a multidisciplinary creative professional specializing in music production, film direction, and sound design. Over the years, I have had the privilege to collaborate on high-impact projects with global organizations like UN Women, Easy Paisa, and UNILEVER UK, bringing powerful stories to life through sound and visuals. My deep passion lies in archiving and exploring diverse South Asian cultures through innovative multimedia projects and ethno-music initiatives.

My work extends beyond creative production to encompass strategic content planning, team leadership, and R&D in media and communication. I thrive in dynamic environments where I can blend technical expertise with cultural insights, producing content that both resonates deeply and reaches diverse audiences worldwide.

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Skills

Experience Level

Work Experience

Consultant, R&D, Media & Communication Building Specialist at Self-Employed / Freelance
January 1, 2017 - Present
Specializing in R&D and media communications with a focus on cultural content and immersive audio-visual storytelling. Key projects include documentaries, ethno-music archival projects 'GULISTAN (Janoobi)' and 'FANOOS', along with science fiction podcast productions, sound archiving, and visual direction across multiple media platforms.
Executive Producer/COO/Showrunner at Front Foot Media / Coke Studio Pakistan
February 28, 2019 - August 7, 2025
Led Coke Studio Pakistan platform as COO and Executive Producer, managing core team recruitment, content strategy, financial and HR decisions, technology R&D, and multi-camera direction of the main show. Directed music production for seasons with 37 songs and coordinated PR strategy for digital and press outreach. Developed systems for expansion and ensured high production standards across multiple agencies.
General Manager at Mainstage Productions (Coke Studio Pakistan)
November 30, 2016 - August 7, 2025
Oversaw operations for Coke Studio Pakistan, handling logistics, coordination with agencies, planning, and expansion from 2014 to 2016. Managed over 200 individuals and multiple agencies while maintaining smooth production flow and developing new partnerships.
Operations Manager at Frequency Media (Coke Studio Pakistan)
December 31, 2013 - August 7, 2025
Managed operational aspects of Coke Studio Pakistan production from 2009 to 2013 including human resources, external agency coordination, and overall strategic planning to facilitate project execution and growth.
Producer & Director at Coke Studio Explorer
February 28, 2019 - August 7, 2025
Directed and produced a folk music travelogue exploring Pakistan’s musical heritage in remote regions. Responsibilities included field recording, music production, video direction, and content strategy development for digital and press engagement while archiving declining folk traditions.
Visiting Faculty - Elective Instructor at Institute of Business Management
April 30, 2021 - August 7, 2025
Taught the elective course 'The Art of Jugaad' focusing on creativity and resourcefulness in business and marketing from January 2021 to April 2021.
Director, Writer, Music Producer at Ismail’s Urdu City
December 31, 2015 - August 7, 2025
Created a graphic novel intertwined with a music album and concept videos, combining sci-fi storytelling with music production and direction. The project featured multiple artists and was notable for its innovative multimedia approach.
Music Video Director, Archival Documentation at Pakistan Air Force
December 31, 2022 - August 7, 2025
Directed annual anniversary campaign music videos and archival projects during 2021 and 2022.
Associate Video Producer & Director at Hum TV Network
December 31, 2009 - August 7, 2025
Worked as an associate video producer and director handling various video projects from 2007 to 2009.
Consultant at Tech Crow (Chinese Video Streaming)
December 31, 2021 - August 7, 2025
Provided consultancy on organizational streamlining, legal framework, and creative processes for a Chinese video streaming platform from 2020 to 2021.
Consultant, R&D, Media & Communication Building Specialist at Leeds Road, Bradford, UK / Various
July 1, 2023 - Present
Conducted R&D on South Asian culture focusing on cultural insights and multimedia content development as of January 2025. Key client engagements included UN Women (InkVisible, StopChildMarriage campaigns), Easy Paisa, SOUNDLY Norwegian SFX platform, UNILEVER UK ASMR content, and collaborative documentary and music projects for Spotify, British Council, Red Bull, and others. Responsibilities included music production, sound design, video direction, and consultation on visual and sonic branding for impactful campaigns.
COO, Showrunner, Executive Producer / Production Agency at Front Foot Media / Coke Studio Pakistan
February 28, 2019 - August 7, 2025
Led the platform’s administrative, creative, and operational framework for Coke Studio Seasons 3 to 11. Responsibilities included recruitment and team development, financial and HR management, content strategy for diverse audiences, technology R&D, production oversight including direction of multi-camera shoots (31 songs), music direction of 37 songs per season, set designing, MIDI lighting programming, and PR for digital and press channels. Integral in establishing sustainable infrastructure for Coke Studio Pakistan.
General Manager, Coke Studio at Mainstage Productions
November 30, 2016 - August 7, 2025
Managed operational aspects of Coke Studio Pakistan from February 2014 to November 2016. Oversaw project coordination, liaison between agencies, human resource supervision, and expansion efforts involving a large multi-disciplinary team. Focused on smooth collaboration across artistic, technical, and production units for large-scale music productions.
Operations Manager, Coke Studio at Frequency Media
December 31, 2013 - August 7, 2025
Managed detailed operations of the Coke Studio project from December 2009 through December 2013 including workflow coordination, team management, and multi-agency communication, supporting the production scale and complex logistics of the music platform.
Producer & Director, Coke Studio Explorer at Coke Studio
February 28, 2019 - August 7, 2025
Directed and produced a folk music exploration travelogue focusing on archiving declining traditional music across remote areas of Pakistan. Duties included field audio recording, music production, video direction, creative design, talent research, content strategy for millennials and Gen Z, and PR promotion for the digital show from February 2018 to February 2019.
Director, Writer, Music Producer at Ismail’s Urdu City
December 1, 2015 - Present
Led the creation of an ambitious 12-song science fiction graphic novel intertwined with a music album and concept videos released in December 2015. Contributions spanned authoring, music composition, production, direction, and collaboration with multiple artists and graphic designers. In 2022, one song was sent to the International Space Station as part of an EdTech initiative.
Visiting Faculty at Institute of Business Management
April 30, 2021 - August 7, 2025
Lectured an elective course titled 'The Art of Jugaad' involving practical creative problem-solving and innovation techniques from January 2021 to April 2021.
Associate Video Producer & Director at Hum TV Network
December 31, 2009 - August 7, 2025
Supported video production and direction tasks at Hum TV from 2007 through 2009, contributing to a variety of television projects.

Education

BBA (Hons) in Marketing at Institute of Business Management
January 1, 2007 - January 1, 2007
BBA (Hons) in Marketing at Institute of Business Management
January 1, 2007 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Financial Services, Consumer Goods, Government

Skills

Experience Level