I am passionate about digital marketing with a strong background in inbound marketing strategies. With experience in international companies, I specialize in content creation and lead generation, always optimizing campaigns based on data. I am a proactive and creative problem-solver who thrives in dynamic environments, combining strategy, creativity, and innovation to drive results. I have dual citizenship: Spanish and Mexican.

Isabel Serna Marquina

I am passionate about digital marketing with a strong background in inbound marketing strategies. With experience in international companies, I specialize in content creation and lead generation, always optimizing campaigns based on data. I am a proactive and creative problem-solver who thrives in dynamic environments, combining strategy, creativity, and innovation to drive results. I have dual citizenship: Spanish and Mexican.

Available to hire

I am passionate about digital marketing with a strong background in inbound marketing strategies. With experience in international companies, I specialize in content creation and lead generation, always optimizing campaigns based on data. I am a proactive and creative problem-solver who thrives in dynamic environments, combining strategy, creativity, and innovation to drive results. I have dual citizenship: Spanish and Mexican.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Inbound Marketing Specialist - Freelance at MAR-Design
September 1, 2024 - Present
Implemented on-page and off-page SEO strategies to drive organic traffic and improve search rankings. Monitored website and content performance, analyzing key metrics to refine and optimize strategies. Designed and executed automated email marketing campaigns to engage and nurture leads. Conducted A/B testing to enhance email, content, and website effectiveness. Tracked performance metrics and continuously optimized campaigns based on data-driven insights.
Email Marketing Specialty at Obbers
August 31, 2024 - August 7, 2025
Implemented email campaigns and automations for lead nurturing, candidate retention, acquisition, and conversion. Improved content and processes based on data and reporting. Implemented WhatsApp automation via Trengo to better engage the audience.
Marketing Content Associate at Plug and Play
July 31, 2023 - August 7, 2025
Created, developed, and distributed content. Worked with automation teams to support inbound leads. Developed SEO strategy, execution, and analytics. Monitored web traffic metrics. Maintained company brand guidelines and reviewed design processes.
Digital Marketing Executive
March 31, 2023 - August 7, 2025
Calculated daily and weekly metrics. Supported monthly metric calculations and sales analytics process. Supported Sales Team with CRM and managed CRM data. Evaluated and improved sales techniques.
Sales Marketing Executive EMEA at JEFF
November 30, 2020 - August 7, 2025
Marketing adaptations for the Mexican Market. SEO Management and Development. Support in content, SEO strategies, and user acquisition management. Optimization and creation of inbound marketing content.
Sales Operations Executive at JEFF
May 31, 2019 - August 7, 2025
Calculated daily and weekly metrics. Supported sales analytics processes and CRM data management. Improved sales techniques.

Education

University Exchange at École supérieure de commerce et de management, Poitiers, France
January 1, 2015 - December 31, 2015
French Language Study at Nice, France
January 1, 2012 - June 30, 2012
Summer Exchange at Oxford, England
January 1, 2009 - August 31, 2009
Bachelor in Marketing and Communications at Tecnológico de Monterrey, Mexico City
January 11, 2030 - August 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail