Hi, I'm Carlotta Farina, a Digital Marketing Specialist passionate about driving digital growth and engagement. With extensive experience in website development, social media strategy, and local marketing, I enjoy crafting impactful campaigns that significantly boost brand visibility and user engagement. I thrive on collaborating with cross-functional teams and external partners to launch and optimize digital platforms that really deliver results. I have successfully managed large-scale website migrations and social media campaigns across multiple European countries, engaging tens of thousands of followers. I always focus on data-driven strategies and continuous optimization, ensuring that every effort translates into measurable business growth and improved customer experience.

Carlotta Farina

Hi, I'm Carlotta Farina, a Digital Marketing Specialist passionate about driving digital growth and engagement. With extensive experience in website development, social media strategy, and local marketing, I enjoy crafting impactful campaigns that significantly boost brand visibility and user engagement. I thrive on collaborating with cross-functional teams and external partners to launch and optimize digital platforms that really deliver results. I have successfully managed large-scale website migrations and social media campaigns across multiple European countries, engaging tens of thousands of followers. I always focus on data-driven strategies and continuous optimization, ensuring that every effort translates into measurable business growth and improved customer experience.

Available to hire

Hi, I’m Carlotta Farina, a Digital Marketing Specialist passionate about driving digital growth and engagement. With extensive experience in website development, social media strategy, and local marketing, I enjoy crafting impactful campaigns that significantly boost brand visibility and user engagement. I thrive on collaborating with cross-functional teams and external partners to launch and optimize digital platforms that really deliver results.

I have successfully managed large-scale website migrations and social media campaigns across multiple European countries, engaging tens of thousands of followers. I always focus on data-driven strategies and continuous optimization, ensuring that every effort translates into measurable business growth and improved customer experience.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
Dutch
Intermediate

Work Experience

Digital Marketing Specialist and Social Media Manager at Allego
January 1, 2020 - Present
Led the design and migration of Allego’s website from Sitecore to WordPress, managing 9,000+ landing pages and increasing monthly traffic from 100,000 to 800,000 visitors. Managed ongoing website updates and performance optimization. Developed and executed comprehensive social media campaigns across 16 European countries, engaging 34,000 followers on LinkedIn, Facebook, and Instagram. Enhanced Allego’s local presence on Google Business Profile and Maps, expanding stations from 6,000 to over 8,000 and increasing monthly users from 40,000 to 6.6 million with a 40% average conversion rate. Designed and analyzed a Europe-wide online survey for EV drivers with 3,500 respondents. Coordinated and supplied marketing materials for regional events until 2023. Managed daily online customer care interactions, handling approximately 30 queries daily.
Digital Marketing Intern at Allego
January 1, 2020 - August 7, 2025
Created, monitored, and managed content for the Allego.eu website using Sitecore CMS. Oversaw and analyzed social media platforms including Facebook, LinkedIn, Twitter, and Instagram with weekly performance reviews. Administered Allego’s Points of Interest on Google Maps.
Digital Marketing Intern at SixPart
January 1, 2019 - August 7, 2025
Worked mainly on Spanish and Italian markets as a Content Marketer. Developed and translated SEO-driven content in Italian and Spanish emphasizing keyword optimization and link-building strategies using SEMrush, resulting in a 30% increase in website visibility. Supported translation of social media posts and blogs to enhance content localization. Created over 500 e-commerce landing pages for home appliances.

Education

Bachelor's degree at Radboud University
January 1, 2009 - January 1, 2013

Qualifications

Google Digital Marketing & E-commerce Specialization
January 1, 2023 - August 7, 2025
Email Marketing Certified
September 1, 2020 - August 7, 2025
SEO Certified
June 1, 2018 - August 7, 2025
HubSpot Marketing Certification Course
January 1, 2023 - August 7, 2025
Contextual Marketing Certification Course
January 1, 2023 - August 7, 2025

Industry Experience

Software & Internet, Transportation & Logistics, Retail, Professional Services