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As a highly precise graphic designer with 8+ years of experience, I specialize in Global Toolkit Adaptation and Production Excellence. My work blends an architectural eye for structure with brand operations, delivering pixel-perfect assets for social, digital, and print across multiple markets. I thrive in highly regulated environments like Healthcare, Pharma, and B2B where brand consistency is non-negotiable. I optimize creative workflows and embrace AI-enabled tools (Adobe Firefly, Midjourney) to accelerate production while maintaining flawless file hygiene and regulatory compliance.…As a highly precise graphic designer with 8+ years of experience, I specialize in Global Toolkit Adaptation and Production Excellence. My work blends an architectural eye for structure with brand operations, delivering pixel-perfect assets for social, digital, and print across multiple markets. I thrive in highly regulated environments like Healthcare, Pharma, and B2B where brand consistency is non-negotiable. I optimize creative workflows and embrace AI-enabled tools (Adobe Firefly, Midjourney) to accelerate production while maintaining flawless file hygiene and regulatory compliance.

José Ignacio Lucena Adams

Graphic Designer, Brand Designer, Product Designer, +5

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As a highly precise graphic designer with 8+ years of experience, I specialize in Global Toolkit Adaptation and Production Excellence. My work blends an architectural eye for structure with brand operations, delivering pixel-perfect assets for social, digital, and print across multiple markets. I thrive in highly regulated environments like Healthcare, Pharma, and B2B where brand consistency is non-negotiable. I optimize creative workflows and embrace AI-enabled tools (Adobe Firefly, Midjourney) to accelerate production while maintaining flawless file hygiene and regulatory compliance.…As a highly precise graphic designer with 8+ years of experience, I specialize in Global Toolkit Adaptation and Production Excellence. My work blends an architectural eye for structure with brand operations, delivering pixel-perfect assets for social, digital, and print across multiple markets. I thrive in highly regulated environments like Healthcare, Pharma, and B2B where brand consistency is non-negotiable. I optimize creative workflows and embrace AI-enabled tools (Adobe Firefly, Midjourney) to accelerate production while maintaining flawless file hygiene and regulatory compliance.

Available to hire

As a highly precise graphic designer with 8+ years of experience, I specialize in Global Toolkit Adaptation and Production Excellence. My work blends an architectural eye for structure with brand operations, delivering pixel-perfect assets for social, digital, and print across multiple markets.

I thrive in highly regulated environments like Healthcare, Pharma, and B2B where brand consistency is non-negotiable. I optimize creative workflows and embrace AI-enabled tools (Adobe Firefly, Midjourney) to accelerate production while maintaining flawless file hygiene and regulatory compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Catalan; Valencian

Beginner

Work Experience

Senior Brand & Performance Designer / Operations Lead at Global Uniforms

January 1, 2022 - January 1, 2025

Led the strategic visual evolution and community-facing content, ensuring brand consistency across digital and physical touchpoints. Scaled creative production by 30% through AI-augmented workflows, reducing time-to-market for social media campaigns. Supervised a cross-functional team of 4-10+, fostering a high-performance culture and ensuring 100% alignment with corporate brand standards. Analyzed daily performance data to iterate on social media assets, improving user engagement and conversion rates.

Senior Multimedia Designer & Content Creator at Freelance / International Agencies (USA, Panama, Europe)

January 1, 2016 - January 1, 2019

Directed digital asset creation for 50+ global clients, focusing on roll-stopping social media content and interactive ad creatives. Developed end-to-end content strategies for high-traffic channels, translating complex product value propositions into engaging user stories. Managed asynchronous workflows and stakeholder feedback, ensuring high-quality delivery under tight deadlines.

Operations & Customer Experience Lead at Hula Poke Food

January 1, 2021 - January 1, 2022

Managed community interaction and guest experience for 3 locations, achieving a 95% customer satisfaction rate. Implemented operational messaging systems that improved player/customer retention and streamlined feedback loops between users and management. Coordinated logistics and team scheduling (25+ staff), ensuring premium service standards during peak hours.

Design & Marketing Instructor at CIDIG

January 1, 2018 - January 1, 2020

Mentored emerging designers on visual architecture and brand storytelling, emphasizing the strategic impact of design on user behavior.

Brand Designer & Production Lead at Global Uniforms

January 1, 2022 - January 1, 2026

Global consistency: Managed and adapted visual identities for 10+ international markets, ensuring 100% adherence to corporate guidelines. Efficiency milestone: Reduced production errors by 30% by designing and implementing technical "Tech Packs" and standardized file organization systems. Toolkit Management: Translated complex brand concepts into production-ready assets for social media, retail, and print.

Technical Consultant & Design Instructor at CIDIG

January 1, 2018 - January 1, 2020

Mentorship: Trained 100+ designers in professional InDesign, Illustrator, and Photoshop workflows, emphasizing the importance of non-destructive editing and technical specifications. Project Direction: Mentored emerging designers in creating modular brand systems for high-volume corporate accounts.

Department Head / Office Manager at ZONA ESCOLAR

January 1, 2015 - January 1, 2017

Business Administration: Managed integral administrative systems and B2B corporate accounts. Cost Optimization: Achieved a 30% reduction in operational costs through workflow auditing and vendor negotiation.

Project Manager & Senior Visual Designer at (USA, Panama, Europe, Venezuela) Remote

January 1, 2015 - January 1, 2019

High-Volume Adaptation: Executed digital content plans and localized assets for 50+ global clients in the IT, Healthcare, and B2B sectors. File Hygiene: Established internal naming conventions and structural workflows that improved delivery times by 20% across cross-functional teams. Stakeholder Alignment: Worked directly with global PMs to ensure all digital assets met specific technical requirements for US and EU markets.