I am a multidisciplinary Graphic Designer with over 3 years of experience creating brand identities, visual systems, and marketing materials for startups and creative teams, predominantly in SaaS, fintech, and Web3. I blend strategic thinking with AI-powered tools to deliver scalable, impactful design solutions. I have experience collaborating with international teams and adapting visuals across diverse digital platforms. My design expertise spans branding, illustration, social media, and presentation design, and I am motivated by the evolving trends in crypto and fintech. By leveraging AI tools like Midjourney and Recraft, I enhance creative workflows and consistently deliver high-quality visuals that boost engagement and brand performance.

Olena Lyshak

I am a multidisciplinary Graphic Designer with over 3 years of experience creating brand identities, visual systems, and marketing materials for startups and creative teams, predominantly in SaaS, fintech, and Web3. I blend strategic thinking with AI-powered tools to deliver scalable, impactful design solutions. I have experience collaborating with international teams and adapting visuals across diverse digital platforms. My design expertise spans branding, illustration, social media, and presentation design, and I am motivated by the evolving trends in crypto and fintech. By leveraging AI tools like Midjourney and Recraft, I enhance creative workflows and consistently deliver high-quality visuals that boost engagement and brand performance.

Available to hire

I am a multidisciplinary Graphic Designer with over 3 years of experience creating brand identities, visual systems, and marketing materials for startups and creative teams, predominantly in SaaS, fintech, and Web3. I blend strategic thinking with AI-powered tools to deliver scalable, impactful design solutions. I have experience collaborating with international teams and adapting visuals across diverse digital platforms.

My design expertise spans branding, illustration, social media, and presentation design, and I am motivated by the evolving trends in crypto and fintech. By leveraging AI tools like Midjourney and Recraft, I enhance creative workflows and consistently deliver high-quality visuals that boost engagement and brand performance.

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Language

English
Fluent
German
Intermediate
Polish
Intermediate

Work Experience

Marketing Graphic Designer at Exolix
April 30, 2025 - August 7, 2025
Designed over 300 banners and visuals for social media, blogs, and campaigns across platforms like Twitter, LinkedIn, and Instagram. Developed social media visuals, blog headers, and cover images aligned with brand tone and evolving crypto trends. Led design of presentations for product launches and investor updates, enhancing brand credibility and stakeholder engagement. Utilized Midjourney and Recraft to create AI-powered illustrations, accelerating creative workflows.
Graphic & Brand Designer at Arounda Product Design Agency
April 30, 2025 - August 7, 2025
Co-created 3 complete brand identities including logos and visual systems achieving 95% client satisfaction. Designed over 30 custom icon sets and web graphics for e-commerce clients. Produced 100+ illustrations and icons for fintech and crypto campaigns, leading to a 70% boost in social media engagement. Delivered brand identities that increased marketing CTR by 35% and improved user retention.
Freelance Graphic & Brand Designer
October 31, 2023 - August 7, 2025
Delivered 4 full brand identity systems for clients in e-commerce, interior design, and architecture. Managed end-to-end design processes including research, concepting, visual systems, and branded assets. Developed pitch decks, social media assets, and presentation templates tailored to client needs. Enabled clients to maintain visual consistency across digital and print with minimal designer effort.

Education

Master's degree at Printing and Publishing Academy
September 1, 2021 - February 1, 2023
Bachelor's degree at Printing and Publishing Academy
September 1, 2017 - April 1, 2021

Qualifications

Typography Principles Course
November 1, 2024 - May 31, 2025
Character Exploration for Expressive Illustration Course
July 1, 2024 - October 31, 2024
Experimental Techniques for Graphic Design Solutions Course
September 1, 2021 - February 1, 2023

Industry Experience

Software & Internet, Financial Services, Healthcare, Other