Tiyamike Chirwa

Lead marketing strategy, communication, and branding initiatives in Malawi, supporting two ground teams. Developed and executed customer-focused marketing campaigns aligned with business go-to-market strategies and customer insights. Enhanced brand image by developing core messaging for product unique selling points and value propositions to stimulate market demand. Compiled compelling farmer testimonials for mainstream and digital media. Managed promotional and trade events at community and national levels and planned budget expenditure to ensure efficient spending on marketing activities and resources.

Organized financial literacy programs for clients and beneficiaries. Developed and implemented annual marketing and sales strategies including budgeting and cost benefit analyses. Managed corporate and brand communication, leadership messaging, event planning, public relations, and media relations strategies. Generated and managed content for offline and digital marketing channels such as newsletters, websites, Facebook, LinkedIn, YouTube, and WhatsApp. Compiled and disseminated social impact stories to boost awareness of FINCA’s initiatives. Performed graphic design and production of marketing materials including brochures, posters, flyers, newsletters, short videos, and social media posts. Prepared project reports for management and external stakeholders.

Developed and implemented marketing strategies with 116 branch teams in Malawi. Liaised with suppliers for marketing collateral and merchandise production. Managed marketing and brand strategy events including races, sales promotions, media briefings, and competitions. Created content for mainstream and digital media, as well as printed collateral such as brochures, flyers, newsletters, customer stories, and videos. Managed social media accounts for Farmers World, Superfert Malawi, and the Farm Services Unit.