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I am a marketing, communications and branding specialist with eight years’ experience supporting social impact-driven institutions to promote development in the agricultural and microfinance sectors. My work focuses on advancing development through internal and external stakeholder engagement to enhance financial inclusion and agricultural innovation and commercialization. I have expertise in strategic communication, marketing tactics and strategy execution, brand visibility, digital strategy, financial advocacy, and media relations. I am passionate about creating positive brand images and driving impactful marketing campaigns that resonate with diverse audiences.…I am a marketing, communications and branding specialist with eight years’ experience supporting social impact-driven institutions to promote development in the agricultural and microfinance sectors. My work focuses on advancing development through internal and external stakeholder engagement to enhance financial inclusion and agricultural innovation and commercialization. I have expertise in strategic communication, marketing tactics and strategy execution, brand visibility, digital strategy, financial advocacy, and media relations. I am passionate about creating positive brand images and driving impactful marketing campaigns that resonate with diverse audiences.

Tiyamike Chirwa

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I am a marketing, communications and branding specialist with eight years’ experience supporting social impact-driven institutions to promote development in the agricultural and microfinance sectors. My work focuses on advancing development through internal and external stakeholder engagement to enhance financial inclusion and agricultural innovation and commercialization. I have expertise in strategic communication, marketing tactics and strategy execution, brand visibility, digital strategy, financial advocacy, and media relations. I am passionate about creating positive brand images and driving impactful marketing campaigns that resonate with diverse audiences.…I am a marketing, communications and branding specialist with eight years’ experience supporting social impact-driven institutions to promote development in the agricultural and microfinance sectors. My work focuses on advancing development through internal and external stakeholder engagement to enhance financial inclusion and agricultural innovation and commercialization. I have expertise in strategic communication, marketing tactics and strategy execution, brand visibility, digital strategy, financial advocacy, and media relations. I am passionate about creating positive brand images and driving impactful marketing campaigns that resonate with diverse audiences.

Available to hire

I am a marketing, communications and branding specialist with eight years’ experience supporting social impact-driven institutions to promote development in the agricultural and microfinance sectors. My work focuses on advancing development through internal and external stakeholder engagement to enhance financial inclusion and agricultural innovation and commercialization.

I have expertise in strategic communication, marketing tactics and strategy execution, brand visibility, digital strategy, financial advocacy, and media relations. I am passionate about creating positive brand images and driving impactful marketing campaigns that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Field Marketing Specialist at Bayer Malawi Limited

January 1, 2025 - Present

Lead marketing strategy, communication, and branding initiatives in Malawi, supporting two ground teams. Developed and executed customer-focused marketing campaigns aligned with business go-to-market strategies and customer insights. Enhanced brand image by developing core messaging for product unique selling points and value propositions to stimulate market demand. Compiled compelling farmer testimonials for mainstream and digital media. Managed promotional and trade events at community and national levels and planned budget expenditure to ensure efficient spending on marketing activities and resources.

Marketing Officer at FINCA Limited

December 31, 2024 - August 7, 2025

Organized financial literacy programs for clients and beneficiaries. Developed and implemented annual marketing and sales strategies including budgeting and cost benefit analyses. Managed corporate and brand communication, leadership messaging, event planning, public relations, and media relations strategies. Generated and managed content for offline and digital marketing channels such as newsletters, websites, Facebook, LinkedIn, YouTube, and WhatsApp. Compiled and disseminated social impact stories to boost awareness of FINCA’s initiatives. Performed graphic design and production of marketing materials including brochures, posters, flyers, newsletters, short videos, and social media posts. Prepared project reports for management and external stakeholders.

Marketing Coordinator at Farmer’s World Limited

July 31, 2019 - August 7, 2025

Developed and implemented marketing strategies with 116 branch teams in Malawi. Liaised with suppliers for marketing collateral and merchandise production. Managed marketing and brand strategy events including races, sales promotions, media briefings, and competitions. Created content for mainstream and digital media, as well as printed collateral such as brochures, flyers, newsletters, customer stories, and videos. Managed social media accounts for Farmers World, Superfert Malawi, and the Farm Services Unit.

Public Relations Intern at Lilongwe City Council

September 30, 2017 - August 7, 2025

Developed concepts for public relations campaigns and initiatives to engage Lilongwe citizens. Organized mayor’s press conferences, inauguration events, sports, and tree planting activities. Created communication materials including press releases, news articles, speeches, and managed social media content on Twitter/X.