Senior design director and marketing coordinator with 12+ years of in-house experience leading corporate visual identity systems and multi-channel brand management across global markets. I refresh established brands with a balance of modernized visual touchpoints, while protecting core identity equity, without requiring a full rebrand.

Ken Jansen

Senior design director and marketing coordinator with 12+ years of in-house experience leading corporate visual identity systems and multi-channel brand management across global markets. I refresh established brands with a balance of modernized visual touchpoints, while protecting core identity equity, without requiring a full rebrand.

Available to hire

Senior design director and marketing coordinator with 12+ years of in-house experience leading corporate visual identity systems and multi-channel brand management across global markets. I refresh established brands with a balance of modernized visual touchpoints, while protecting core identity equity, without requiring a full rebrand.

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Work Experience

Design Coordinator for print and digital everything at Codan Canada (Toronto)
January 1, 2016 - June 30, 2018
Provided end-to-end design and production for firm-wide and client-facing communications: emails, advertisements, web pages, banners, packaging, merchandise, custom graphics, and other marketing assets. Formatted and distributed firm-wide email communications to multiple international markets (Hong Kong, Singapore, Dubai, UK, Cayman, BVI, Bermuda), including client alerts, greetings, bulletins, event invitations, and newsletters. Prepared analytical reports (click-through and response rates), published content via company CMS and intranets, and updated social channels (X, LinkedIn, Google, Facebook). Designed graphics for events and trade shows, including email campaigns, social media creatives, and print banners using Adobe Creative Suite and Canva.
Marketing and Design Coordinator at Codan Canada, Toronto
January 1, 2016 - June 30, 2018
Led print and digital marketing design production across emails, advertisements, web pages, banners, packaging, merchandise, custom graphics, and large volumes of collateral. Formatted and distributed firm-wide email communications to international offices (Hong Kong, Singapore, Dubai, UK, Cayman, BVI, Bermuda) including client alerts, greetings, bulletins, event invitations, and newsletters. Prepared performance analytics (click-through and response rates), published content via website CMS and intranets, and supported social media updates across X, LinkedIn, Google, and Facebook. Designed graphics for trade show banners, email campaigns, social media, and private client events using Adobe Creative Suite and Canva.
Application Support - Digital Sign Shop at TI Group, Toronto
August 1, 2015 - December 31, 2015
Provided extensive design production support for Sears digital sign shop. Produced weekly signage using a desktop publishing CMS, design tools, and data merging from spreadsheet data.
Marketing Coordinator & Graphic Designer at March of Dimes Canada, Toronto
September 1, 2013 - August 31, 2014
Supported the Marketing Communications team with print management and design production needs. Managed print marketing and orders via the company print marketing website. Created large-scale print projects for online and offline communications including booklets, presentations, video content, direct offerings, corporate stationery, and promotional items.
Marketing and Design Coordinator at Codan Canada, Toronto
January 1, 2010 - June 30, 2018
Created marketing collateral including logos, websites, brochures, posters, floor stand displays, event programs, donation cards, social media graphics, book covers, and web ads for various clients. Produced print and digital design work, supporting ongoing marketing needs across multiple clients.
Marketing and Design Coordinator at Ken Jansen Design, Marketing and Design Coordinator
January 1, 2010 - Present
Created marketing collateral for various clients including logos, websites, brochures, posters, floor stand displays, event programs, donation cards, social media graphics, book covers, and web ads.
Senior Marketing Coordinator & Graphic Designer at Yogen Früz Canada Inc., Markham
March 1, 2007 - January 31, 2013
Started as a junior graphic designer and later expanded responsibilities to senior marketing coordination. Created in-store signage, point-of-purchase displays, menu boards (including digital menus), posters, packaging, labels, and marketing tools for 100+ franchise locations across North America, South America, and Europe. Managed key projects that reduced production costs, including sourcing and custom creating acrylic and metal counter items. Produced large-format wall graphics and graphics for ice cream containers, packaging, decals, water bottle labels, and graphics for aseptic cartons.
Senior Marketing Coordinator & Graphic Designer at Yogen Fruz Canada Inc., Markham
March 1, 2007 - January 31, 2013
Handled franchise communications for 100+ locations across North America, South America, and Europe. Created in-store signage, point-of-purchase displays, menu boards, digital menus, posters, packaging, labels, and a marketing tool suite for franchisees. Managed key projects to reduce production costs, including sourcing/customizing counter items in acrylic and metal. Produced large-scale wall graphics, ice-cream container graphics, packaging decals, and water bottle labels/graphics for aseptic cartons.

Education

Package & Graphic Design Diploma at Humber College
September 3, 2002 - May 31, 2005
Drawing & Painting Diploma at Ontario College of Art & Design (OCAD)
September 5, 1995 - May 31, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods