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Huzaifa Anwar

Available to hire

I am a data-driven marketer and SEO consultant with over five years of experience in SEO, analytics, and digital marketing. I specialize in combining technical expertise with strategic insights to drive business growth.

About

I am a data-driven marketer and SEO consultant with over five years of experience in SEO, analytics, and digital marketing. I specialize in combining technical expertise with strategic insights to drive business growth. I am passionate about turning data into actionable insights and strive to help businesses achieve their goals through innovation and precision.

Currently based in Cardiff, Wales, I continuously evolve my skills through professional development and practical implementations across diverse industries. My work focuses on enhancing digital presence, optimizing campaign performances, and leveraging data for strategic decision-making to deliver measurable outcomes.

  • 8 years' experience
  • Joined August 2025

Industry experience

  • Professional Services
  • Retail
  • Software & Internet
  • Transportation & Logistics
  • Manufacturing
  • Consumer Goods

Work experience· 23 roles

Ecommerce & SEO Specialist · Evolution Safety SolutionsFeb 2025 – Present · 1 yr 10 mos

Revamped website layout and set up key goal conversions. Led SEO strategy aligning with marketing goals, managed WooCommerce stores for product setup and optimization, and ran Google Ad campaigns for maximum ROI. Directed SEO content strategies including planning content calendars and performed weekly website crawls to detect broken links. Developed dashboards using Looker Studio, Microsoft Clarity, and GA4 to monitor monthly KPIs and implemented new tracking systems to analyze heatmaps, user behavior, and actions.

Ecommerce & SEO Specialist · Evolution Safety SolutionsFeb 2025 – Present · 1 yr 10 mos

Revamped the website layout and set up goal conversions. Led SEO strategy to support company marketing objectives. Managed WooCommerce product setup and optimization. Executed Google Ad campaigns aimed at maximizing ROI. Developed SEO content strategies and content calendars. Monitored website health by running weekly crawls to identify broken links. Created dashboards using Looker Studio, Clarity and GA4 to plan monthly KPIs. Implemented new website tracking systems for heatmaps, user behavior, and actions.

Ecommerce & SEO Specialist · Evolution Safety SolutionsFeb 2025 – Present · 1 yr 10 mos

Leading efforts to revamp the website layout, manage WooCommerce stores, oversee SEO strategy and content planning, run Google Ad campaigns for maximum ROI, and develop advanced tracking systems including heatmaps and user behavior analysis using Looker Studio, Clarity, and GA4.

Senior Consultant - Business Optimization · EY (Ernst & Young)Sep 2023 – Aug 2025 · 2 yrs
Senior Consultant - Business Optimization · Ernst & Young (EY)Sep 2023 – Aug 2025 · 2 yrs
Senior Consultant - Business Optimization · EY (Ernst & Young)Sep 2023 – Aug 2025 · 2 yrs
Team Lead - SEO · Team Collective (Traffic Digital JLT)Jun 2023 – Aug 2025 · 2 yrs 3 mos
Team Lead - SEO · Team Collective (Traffic Digital JLT)Jun 2023 – Aug 2025 · 2 yrs 3 mos

Education· 6

MSc Data Science and Analytics · University of Hertfordshire, Hatfield2023 – 2024
BS Computer Science · Iqra University (IU), Karachi2013 – 2017
MSc Data Science and Analytics · University of Hertfordshire, Hatfield2023 – 2024
BS Computer Science · Iqra University (IU), Karachi2013 – 2017

Certifications and awards· 39

Microsoft Certified Professionals2030 – 2025
Enabling Microsoft Azure Infrastructure Implementations2030 – 2025
Fundamentals of Digital Marketing by Google2030 – 2025
Fundamentals: Data Everywhere by Google2030 – 2025

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