Available to hire
I am a data-driven marketer and SEO consultant with over five years of experience in SEO, analytics, and digital marketing. I specialize in combining technical expertise with strategic insights to drive business growth. I am passionate about turning data into actionable insights and strive to help businesses achieve their goals through innovation and precision.
Currently based in Cardiff, Wales, I continuously evolve my skills through professional development and practical implementations across diverse industries. My work focuses on enhancing digital presence, optimizing campaign performances, and leveraging data for strategic decision-making to deliver measurable outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Ecommerce & SEO Specialist at Evolution Safety Solutions
February 1, 2025 - PresentLeading efforts to revamp the website layout, manage WooCommerce stores, oversee SEO strategy and content planning, run Google Ad campaigns for maximum ROI, and develop advanced tracking systems including heatmaps and user behavior analysis using Looker Studio, Clarity, and GA4.
Senior Consultant - Business Optimization at EY (Ernst & Young)
September 30, 2023 - August 7, 2025Delivered Technical SEO reports, managed GA4 migration, set up event and conversion tracking via Google Tag Manager, created content calendars using KGR method, managed client SEO queries, and led content publishing teams while overseeing KPI achievement.
Team Lead - SEO at Team Collective (Traffic Digital JLT)
June 30, 2023 - August 7, 2025Managed technical SEO reports for major clients, led SEO campaigns increasing membership signups by 30%, designed SEO proposals, managed tracking tags, content planning, and ensured team deliverables aligned with KPIs. Conducted team training and collaborated on SEO-friendly UI UX suggestions.
Team Lead – Digital Marketing at Hul Hub
November 30, 2022 - August 7, 2025Prepared monthly team tasks and evaluations, increased revenues through affiliate marketing, designed website wireframes, led content strategy, managed Google Ads campaigns, optimized YouTube SEO, and collaborated with teams to meet KPIs.
Senior Executive SEO at SBT Japan Ltd
November 30, 2021 - August 7, 2025Handled technical SEO fixes, on-page SEO optimization, content optimization, off-page strategy development, and successfully increased organic traffic by 200%. Created keyword ranking reports and worked with analytics tools to monitor website performance.
SEO Executive at Nexus Corporation Ltd
January 31, 2020 - August 7, 2025Performed website performance inspections, backlink generation and disavowal, SEO-friendly meta content creation, keyword tracking, and collaboration with content teams for blog publications.
Jr. SEO at CreatifSoft
July 31, 2019 - August 7, 2025Tracked keywords, generated backlinks, created meta titles and descriptions, analyzed website performance, designed infographic content, and supported content writing departments.
Ecommerce & SEO Specialist at Evolution Safety Solutions
February 1, 2025 - PresentRevamped the website layout and set up goal conversions. Led SEO strategy to support company marketing objectives. Managed WooCommerce product setup and optimization. Executed Google Ad campaigns aimed at maximizing ROI. Developed SEO content strategies and content calendars. Monitored website health by running weekly crawls to identify broken links. Created dashboards using Looker Studio, Clarity and GA4 to plan monthly KPIs. Implemented new website tracking systems for heatmaps, user behavior, and actions.
Senior Consultant - Business Optimization at Ernst & Young (EY)
September 30, 2023 - August 7, 2025Delivered technical SEO reports and set up goal tracking for clients. Created content calendars using the KGR method. Oversaw team performance to ensure KPI achievement. Managed GA4 migration for the Honda Middle East website. Set up events and conversions using Google Tag Manager. Handled weekly client performance reports and SEO queries with suggested fixes. Ran website audits using Screaming Frog and Log File Analyzer. Maintained monthly reports on Data Studio (Looker) and BI tools. Led content team for weekly blog publishing and designed website wireframes for development.
Team Lead - SEO at Team Collective (Traffic Digital JLT)
June 30, 2023 - August 7, 2025Managed technical SEO reports for clients including PureGym Middle East, TotalEnergies, Dunlop, and Falken Tires. Led SEO campaign increasing PureGym membership signups by 30%. Designed and pitched SEO proposals. Set up Google tags to track campaign performance. Planned content pillar and social media calendars. Prepared monthly reports using Data Studio (Looker) and BI tools. Led team trainings and collaborated with design to suggest SEO-friendly UI/UX. Increased organic traffic by up to 50% for a Ride App in Qatar. Worked on Google Search Generative AI ranking factors.
Team Lead – Digital Marketing at Hul Hub
November 30, 2022 - August 7, 2025Prepared monthly team tasks and evaluated performance. Increased automobile sector revenues through affiliate marketing. Designed website wireframes for in-house projects. Reported directly to accounts and sales teams. Drove content strategy and team KPI achievement for client brands and projects. Merged reports using Microsoft Power BI. Ran Google Ad campaigns in African markets. Suggested YouTube SEO channel optimizations.
Senior Executive SEO at SBT Japan Ltd
November 30, 2021 - August 7, 2025Handled technical SEO fixes and A/B testing. Resolved on-page SEO and Core Web Vitals issues. Conducted content optimization and keyword research. Developed off-page SEO strategies. Increased organic website traffic by 200%. Collaborated with content teams to create blogs and articles. Generated weekly keyword ranking reports. Monitored traffic and performance using Google Analytics, Search Console, and Ahrefs.
SEO Executive at Nexus Corporation Ltd
January 31, 2020 - August 7, 2025Conducted comprehensive website performance inspections and generated reports. Established quality backlinks through blogs, comments, threads, press releases, listings, and profiles. Disavowed low-quality spam links. Created SEO-friendly meta titles and descriptions. Used Google Search Console, Google Analytics, and Ahrefs for website tracking. Created RSS feeds for manual indexing. Collaborated with content teams on blog and article writing. Managed weekly keyword tracking and guest posting pitches.
Junior SEO at CreatifSoft
July 31, 2019 - August 7, 2025Tracked keywords and generated natural external backlinks including profiles, forums, and blog comments. Utilized Google Analytics, Webmaster, and Ahrefs. Pitched guest posting sites. Created meta titles and descriptions. Analyzed website performance. Designed infographic content and blog titles. Posted articles on web 2.0 platforms.
Ecommerce & SEO Specialist at Evolution Safety Solutions
February 1, 2025 - PresentRevamped website layout and set up key goal conversions. Led SEO strategy aligning with marketing goals, managed WooCommerce stores for product setup and optimization, and ran Google Ad campaigns for maximum ROI. Directed SEO content strategies including planning content calendars and performed weekly website crawls to detect broken links. Developed dashboards using Looker Studio, Microsoft Clarity, and GA4 to monitor monthly KPIs and implemented new tracking systems to analyze heatmaps, user behavior, and actions.
Senior Consultant - Business Optimization at EY (Ernst & Young)
September 30, 2023 - August 7, 2025Delivered technical SEO reports and implemented goal tracking. Created content calendars using the Keyword Golden Ratio (KGR) method. Monitored team performance against KPIs and managed the GA4 migration for Honda Middle East’s website. Set up Google Tag Manager events and conversions, oversaw weekly client performance reports, handled SEO queries, ran audits with Screaming Frog and Log File Analyzer, maintained monthly reports using Data Studio and BI tools, led content teams, and designed website wireframes for the development team.
Team Lead - SEO at Team Collective (Traffic Digital JLT)
June 30, 2023 - August 7, 2025Managed technical SEO reports for clients like PureGym Middle East and TotalEnergies. Led an SEO campaign achieving a 30% increase in PureGym membership signups. Designed and presented SEO proposals, set up Google tag tracking, planned content pillars and social media calendars, and prepared monthly reports with Looker Studio and BI tools. Drove team KPIs, conducted training sessions, collaborated with design teams on SEO-friendly UI/UX improvements, expanded organic traffic by up to 50% for a ride app in Qatar, and worked on factors affecting Google Search Generative AI results ranking.
Team Lead – Digital Marketing at Hul Hub
November 30, 2022 - August 7, 2025Prepared monthly tasks and evaluated team performance. Increased revenues with affiliate marketing in the automobile sector, designed website wireframes for in-house projects, reported directly to accounts and sales teams, drove content strategy for brand and client projects, monitored team KPIs, created reports with Microsoft Power BI, advised on SEO-friendly UI/UX with design teams, ran Google Ad campaigns in Africa’s automobile industry, and optimized channels for YouTube SEO.
Senior Executive SEO at SBT Japan Ltd
November 30, 2021 - August 7, 2025Handled technical SEO fixes and A/B testing. Resolved on-page SEO issues related to Core Web Vitals, optimized content across web pages, developed off-page strategies with keyword research, increased organic traffic by 200%, collaborated with content teams for blogs and articles, generated weekly keyword ranking reports, and monitored website traffic and performance using Google Analytics, Search Console, and Ahrefs.
SEO Executive at Nexus Corporation Ltd
January 31, 2020 - August 7, 2025Performed full website performance inspections and generated reports. Developed quality backlinks via blogs, comments, press releases, and listings. Disavowed spam links, created SEO-friendly meta titles and descriptions, tracked performance using Google Search Console, Analytics, and Ahrefs, created RSS feeds for manual indexing, coordinated with content teams on articles, tracked weekly keywords, and pitched for guest blog posting.
Jr. SEO at CreatifSoft
July 31, 2019 - August 7, 2025Tracked keywords and developed natural external backlinks through profiles, forums, blog comments, and web pages. Used Google Analytics, Webmaster Tools, and Ahrefs. Pitched guest posting sites, created meta titles and descriptions, analyzed overall website performance, designed infographic content, created blog titles, and posted articles on web 2.0 platforms.
SEO Trainee (Internship) at Creatif Soft
October 1, 2018 - August 7, 2025Conducted keyword research, analyzed website structure and created on-page reports. Tracked keyword rank and worked with Webmaster Tools, Google Tags, and Keyword Planner.
Project Management Operations (Internship) at Engro Fertilizers Ltd
May 31, 2018 - August 7, 2025Supported Engro’s Rahber Project by analyzing data forms, creating compliance reports, verifying client details and land history for farming loans, and reporting for clients involved in mortgage land.
Education
MSc Data Science and Analytics at University of Hertfordshire, Hatfield
January 1, 2023 - December 31, 2024BS Computer Science at Iqra University (IU), Karachi
January 1, 2013 - December 31, 2017MSc Data Science and Analytics at University of Hertfordshire, Hatfield
January 1, 2023 - December 31, 2024BS Computer Science at Iqra University (IU), Karachi
January 1, 2013 - December 31, 2017MSc Data Science and Analytics at University of Hertfordshire, Hatfield
January 1, 2023 - December 31, 2024BS Computer Science at Iqra University (IU), Karachi
January 1, 2013 - December 31, 2017Qualifications
Microsoft Certified Professionals
January 11, 2030 - August 7, 2025Enabling Microsoft Azure Infrastructure Implementations
January 11, 2030 - August 7, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - August 7, 2025Fundamentals: Data Everywhere by Google
January 11, 2030 - August 7, 2025Product Led Growth Fundamentals Certification
January 11, 2030 - August 7, 2025Foundations of Digital Marketing and E-commerce (Google)
January 11, 2030 - August 7, 2025Advanced Google Ads by LinkedIn
January 11, 2030 - August 7, 2025The Data Science of Retail, Sales, and Commerce by LinkedIn
January 11, 2030 - August 7, 2025Data Visualization for Marketers
January 11, 2030 - August 7, 2025The Data Science of Marketing
January 11, 2030 - August 7, 2025Customer Analytics Certification by Wharton Online
January 11, 2030 - August 7, 2025Data Analytics Course by Google (In Progress)
January 11, 2030 - August 7, 2025Introduction to Generative AI by Google
January 11, 2030 - August 7, 2025Microsoft Certified Professionals
January 11, 2030 - August 7, 2025Enabling Microsoft Azure Infrastructure Implementations
January 11, 2030 - August 7, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - August 7, 2025Fundamentals: Data Everywhere by Google
January 11, 2030 - August 7, 2025Product Led Growth Fundamentals Certification
January 11, 2030 - August 7, 2025Foundations of Digital Marketing and E-commerce (Google)
January 11, 2030 - August 7, 2025Advanced Google Ads by LinkedIn
January 11, 2030 - August 7, 2025The Data Science of Retail, Sales, and Commerce by LinkedIn
January 11, 2030 - August 7, 2025Data Visualization for Marketers
January 11, 2030 - August 7, 2025The Data Science of Marketing
January 11, 2030 - August 7, 2025Customer Analytics Certification by Wharton Online
January 11, 2030 - August 7, 2025Data Analytics Course by Google (In Progress)
January 11, 2030 - August 7, 2025Introduction to Generative AI by Google
January 11, 2030 - August 7, 2025Microsoft Certified Professionals
January 11, 2030 - August 7, 2025Enabling Microsoft Azure Infrastructure Implementations
January 11, 2030 - August 7, 2025Fundamentals of Digital Marketing by Google
January 11, 2030 - August 7, 2025Fundamentals: Data Everywhere by Google
January 11, 2030 - August 7, 2025Product Led Growth Fundamentals Certification
January 11, 2030 - August 7, 2025Foundations of Digital Marketing and E-commerce (Google)
January 11, 2030 - August 7, 2025Advanced Google Ads by LinkedIn
January 11, 2030 - August 7, 2025The Data Science of Retail, Sales, and Commerce by LinkedIn
January 11, 2030 - August 7, 2025Data Visualization for Marketers
January 11, 2030 - August 7, 2025The Data Science of Marketing
January 11, 2030 - August 7, 2025Customer Analytics Certification by Wharton Online
January 11, 2030 - August 7, 2025Data Analytics Course by Google (In Progress)
January 11, 2030 - August 7, 2025Introduction to Generative AI by Google
January 11, 2030 - August 7, 2025Industry Experience
Professional Services, Retail, Software & Internet, Transportation & Logistics, Manufacturing, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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