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Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing. I focus on turning campaign briefs into clear strategy, compelling formats, and measurable results that align with business objectives. Currently I manage end-to-end video campaigns (100+ campaigns) across multiple channels and industries, drive digital transformation initiatives, and collaborate with IT and data/AI teams to optimize processes. I’m passionate about leveraging technology and data to scale performance and deliver brand value.…Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing. I focus on turning campaign briefs into clear strategy, compelling formats, and measurable results that align with business objectives. Currently I manage end-to-end video campaigns (100+ campaigns) across multiple channels and industries, drive digital transformation initiatives, and collaborate with IT and data/AI teams to optimize processes. I’m passionate about leveraging technology and data to scale performance and deliver brand value.

Sara Rubio Martín

Marketing Strategist, Brand Strategist, PPC Manager, +2

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Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing. I focus on turning campaign briefs into clear strategy, compelling formats, and measurable results that align with business objectives. Currently I manage end-to-end video campaigns (100+ campaigns) across multiple channels and industries, drive digital transformation initiatives, and collaborate with IT and data/AI teams to optimize processes. I’m passionate about leveraging technology and data to scale performance and deliver brand value.…Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing. I focus on turning campaign briefs into clear strategy, compelling formats, and measurable results that align with business objectives. Currently I manage end-to-end video campaigns (100+ campaigns) across multiple channels and industries, drive digital transformation initiatives, and collaborate with IT and data/AI teams to optimize processes. I’m passionate about leveraging technology and data to scale performance and deliver brand value.

Available to hire

Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing. I focus on turning campaign briefs into clear strategy, compelling formats, and measurable results that align with business objectives.

Currently I manage end-to-end video campaigns (100+ campaigns) across multiple channels and industries, drive digital transformation initiatives, and collaborate with IT and data/AI teams to optimize processes. I’m passionate about leveraging technology and data to scale performance and deliver brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Video Campaigns Specialist (Paid Media) at Grupo Kimia

March 1, 2025 - Present

Direct management of brands and agencies across the full campaign lifecycle: brief analysis, strategic proposal (formats, budgets, audiences), setup, launch, monitoring, optimization and wrap-up. Delivers client-facing reporting with performance insights and improvement recommendations. Collaborates with IT and data/AI teams to optimize internal processes. Manages YouTube, Meta, TikTok, LinkedIn, X, Notion, Trello and Slack. Defines digital marketing and eCommerce strategy aligned with business goals. Oversees a WordPress/WooCommerce store and implements Klaviyo email marketing and basic automation. Contributes to brand narrative and value proposition; leads 100+ paid media campaigns across industries; initiated a digital transformation project for a small Iberian food brand.