Sara Rubio Martín
Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing.
About
Hi, I’m Sara Rubio Martín, a Paid Media & Video Advertising Specialist with a background in business, analytics and digital marketing. I focus on turning campaign briefs into clear strategy, compelling formats, and measurable results that align with business objectives.
Currently I manage end-to-end video campaigns (100+ campaigns) across multiple channels and industries, drive digital transformation initiatives, and collaborate with IT and data/AI teams to optimize processes. I’m passionate about leveraging technology and data to scale performance and deliver brand value.
- 1 year's experience
- Joined August 2025
Skills· 14
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
Work experience
Direct management of brands and agencies across the full campaign lifecycle: brief analysis, strategic proposal (formats, budgets, audiences), setup, launch, monitoring, optimization and wrap-up. Delivers client-facing reporting with performance insights and improvement recommendations. Collaborates with IT and data/AI teams to optimize internal processes. Manages YouTube, Meta, TikTok, LinkedIn, X, Notion, Trello and Slack. Defines digital marketing and eCommerce strategy aligned with business goals. Oversees a WordPress/WooCommerce store and implements Klaviyo email marketing and basic automation. Contributes to brand narrative and value proposition; leads 100+ paid media campaigns across industries; initiated a digital transformation project for a small Iberian food brand.
Education
Certifications and awards
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