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I am an experienced SEO specialist with over 7 years of driving SEO success for international agencies and organic growth across diverse industries. I have successfully led SEO strategies resulting in a 40% boost in organic traffic and improved SERP performance. Known for building and leading high-performing SEO teams, I excel at optimizing workflows and translating technical insights into actionable growth strategies that support business KPIs. In my current role, I work full-time with digital marketing agencies in Canada, Australia, and South Africa, leading SEO strategy and execution across varied client projects. I manage SEO specialists and oversee end-to-end implementation of on-page and off-page optimization tactics. I am passionate about leveraging data-driven insights to enhance organic visibility and business results while mentoring junior team members and staying current with algorithm updates.…I am an experienced SEO specialist with over 7 years of driving SEO success for international agencies and organic growth across diverse industries. I have successfully led SEO strategies resulting in a 40% boost in organic traffic and improved SERP performance. Known for building and leading high-performing SEO teams, I excel at optimizing workflows and translating technical insights into actionable growth strategies that support business KPIs. In my current role, I work full-time with digital marketing agencies in Canada, Australia, and South Africa, leading SEO strategy and execution across varied client projects. I manage SEO specialists and oversee end-to-end implementation of on-page and off-page optimization tactics. I am passionate about leveraging data-driven insights to enhance organic visibility and business results while mentoring junior team members and staying current with algorithm updates.

Farwa Khalid

SEO Expert, Content Strategist, Digital Marketer, +1

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I am an experienced SEO specialist with over 7 years of driving SEO success for international agencies and organic growth across diverse industries. I have successfully led SEO strategies resulting in a 40% boost in organic traffic and improved SERP performance. Known for building and leading high-performing SEO teams, I excel at optimizing workflows and translating technical insights into actionable growth strategies that support business KPIs. In my current role, I work full-time with digital marketing agencies in Canada, Australia, and South Africa, leading SEO strategy and execution across varied client projects. I manage SEO specialists and oversee end-to-end implementation of on-page and off-page optimization tactics. I am passionate about leveraging data-driven insights to enhance organic visibility and business results while mentoring junior team members and staying current with algorithm updates.…I am an experienced SEO specialist with over 7 years of driving SEO success for international agencies and organic growth across diverse industries. I have successfully led SEO strategies resulting in a 40% boost in organic traffic and improved SERP performance. Known for building and leading high-performing SEO teams, I excel at optimizing workflows and translating technical insights into actionable growth strategies that support business KPIs. In my current role, I work full-time with digital marketing agencies in Canada, Australia, and South Africa, leading SEO strategy and execution across varied client projects. I manage SEO specialists and oversee end-to-end implementation of on-page and off-page optimization tactics. I am passionate about leveraging data-driven insights to enhance organic visibility and business results while mentoring junior team members and staying current with algorithm updates.

Available to hire

I am an experienced SEO specialist with over 7 years of driving SEO success for international agencies and organic growth across diverse industries. I have successfully led SEO strategies resulting in a 40% boost in organic traffic and improved SERP performance. Known for building and leading high-performing SEO teams, I excel at optimizing workflows and translating technical insights into actionable growth strategies that support business KPIs.

In my current role, I work full-time with digital marketing agencies in Canada, Australia, and South Africa, leading SEO strategy and execution across varied client projects. I manage SEO specialists and oversee end-to-end implementation of on-page and off-page optimization tactics. I am passionate about leveraging data-driven insights to enhance organic visibility and business results while mentoring junior team members and staying current with algorithm updates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

SEO Manager at Creative Groot

February 1, 2025 - August 7, 2025

Developed and executed full-scale SEO strategies focused on increasing organic visibility, traffic, and ROI through on-page, off-page, and technical SEO. Conducted keyword research, optimized content, and led link-building initiatives while ensuring best practices in site performance and crawlability. Collaborated with content and development teams to align efforts with SEO goals and user intent. Utilized tools like Google Analytics, SEMrush, and Ahrefs to track performance, generate insights, and adapt strategies accordingly. Mentored junior team members and stayed current with algorithm updates, ensuring a competitive and informed SEO approach.

Sr. SEO Executive at Globital

February 1, 2025 - Present

Working full-time with digital marketing agencies based in Canada, Australia & South Africa, leading SEO strategy and execution across a variety of client projects. Responsible for managing a team of SEO specialists and overseeing end-to-end implementation of both on-page and off-page optimization tactics. Efforts have led to a 30% improvement in keyword rankings, enhanced organic visibility, and stronger search performance across multiple verticals. Collaborate closely with content, development, and analytics teams to ensure all SEO activities align with client goals and deliver measurable results. Integrated data-driven insights into SEO strategies using advanced tools like Google Search Console and Semrush. Managed all aspects of local SEO efforts, enhancing visibility for geo-targeted keywords and services. Presented detailed performance reports to senior leadership highlighting structured data impacts and competitive analysis outcomes.

SEO Executive at Globital

February 1, 2017 - Present

Led strategic SEO initiatives by analyzing performance metrics, optimizing keyword strategies, and refining content to boost organic visibility. Monitored web analytics and competitor activity to inform on-page and off-page optimization efforts. Collaborated with development teams to implement SEO best practices, including sitemaps, redirects, and technical audits. Created content strategies aligned with SEO goals and resolved critical site issues to enhance user experience and rankings. Stayed updated on algorithm changes and industry trends to drive continuous performance improvements.

Mathematics Teacher at Pak Garrison Buland School System

January 1, 2017 - August 7, 2025

Prepared and implemented lesson plans covering required course topics. Assessed submitted class assignments, determined grades, and reviewed work with struggling students to boost success chances. Provided meaningful math instruction to improve students' math skills. Developed and distributed study guides to reinforce lecture details and help students with test preparation. Carried out day-to-day duties accurately and efficiently.