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Hi, I’m Stefan Preradovic, a seasoned Conversion Rate Optimization professional with extensive experience leading teams and driving digital experiments to maximize user engagement and conversions. Over the years, I have partnered with cross-functional teams to develop data-driven strategies and execute UX optimizations that deliver measurable ROI. I’m passionate about behavioral analytics, rapid testing cycles, and UX psychology, constantly seeking to improve through innovative experimentation and mentoring teams to excel in digital optimization. Outside of work, I enjoy indulging in coffee, practicing self-improvement, and learning new languages while keeping up with the fast-paced world of digital marketing.…Hi, I’m Stefan Preradovic, a seasoned Conversion Rate Optimization professional with extensive experience leading teams and driving digital experiments to maximize user engagement and conversions. Over the years, I have partnered with cross-functional teams to develop data-driven strategies and execute UX optimizations that deliver measurable ROI. I’m passionate about behavioral analytics, rapid testing cycles, and UX psychology, constantly seeking to improve through innovative experimentation and mentoring teams to excel in digital optimization. Outside of work, I enjoy indulging in coffee, practicing self-improvement, and learning new languages while keeping up with the fast-paced world of digital marketing.

Stefan Preradovic

Conversion Rate Optimization Expert, Marketing Analyst, Marketing Strategist, +2

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Hi, I’m Stefan Preradovic, a seasoned Conversion Rate Optimization professional with extensive experience leading teams and driving digital experiments to maximize user engagement and conversions. Over the years, I have partnered with cross-functional teams to develop data-driven strategies and execute UX optimizations that deliver measurable ROI. I’m passionate about behavioral analytics, rapid testing cycles, and UX psychology, constantly seeking to improve through innovative experimentation and mentoring teams to excel in digital optimization. Outside of work, I enjoy indulging in coffee, practicing self-improvement, and learning new languages while keeping up with the fast-paced world of digital marketing.…Hi, I’m Stefan Preradovic, a seasoned Conversion Rate Optimization professional with extensive experience leading teams and driving digital experiments to maximize user engagement and conversions. Over the years, I have partnered with cross-functional teams to develop data-driven strategies and execute UX optimizations that deliver measurable ROI. I’m passionate about behavioral analytics, rapid testing cycles, and UX psychology, constantly seeking to improve through innovative experimentation and mentoring teams to excel in digital optimization. Outside of work, I enjoy indulging in coffee, practicing self-improvement, and learning new languages while keeping up with the fast-paced world of digital marketing.

Available to hire

Hi, I’m Stefan Preradovic, a seasoned Conversion Rate Optimization professional with extensive experience leading teams and driving digital experiments to maximize user engagement and conversions. Over the years, I have partnered with cross-functional teams to develop data-driven strategies and execute UX optimizations that deliver measurable ROI.

I’m passionate about behavioral analytics, rapid testing cycles, and UX psychology, constantly seeking to improve through innovative experimentation and mentoring teams to excel in digital optimization. Outside of work, I enjoy indulging in coffee, practicing self-improvement, and learning new languages while keeping up with the fast-paced world of digital marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Serbian

Fluent

German

Intermediate

Spanish; Castilian

Beginner

Work Experience

CRO & Digital Experience Optimization Manager at KG STUDIO D.O.O.

June 30, 2025 - August 7, 2025

Led a team of 7 specialists driving experimentation, A/B testing, and UX enhancements to boost conversions. Collaborated with leadership to define CRO strategies, track ROI, and prioritize high-impact optimization initiatives. Oversaw data-driven experimentation using tools like Google Optimize, Hotjar, and analytics platforms across web and mobile funnels.

Senior CRO & Optimization Consultant at KG STUDIO D.O.O.

February 28, 2023 - August 7, 2025

Owned end-to-end CRO projects—from auditing conversion funnels to designing and implementing tests. Advised teams on personalization strategies and performance analytics. Mentored junior staff and developed scalable methodologies for user research, hypothesis development, and test execution.

Conversion Optimization Specialist at KG STUDIO D.O.O.

August 31, 2020 - August 7, 2025

Created A/B and multivariate testing strategies to improve user experience and increase KPIs. Worked with stakeholders to uncover drop-off points and optimize user flows across channels. Bridged communication between UX designers, marketers, and developers to ensure cohesive execution.

CRO & Web Analytics Analyst at KG STUDIO D.O.O.

December 31, 2018 - August 7, 2025

Supported optimization efforts by analyzing user behavior data and identifying key opportunities to improve conversion rates. Collaborated across departments to report on funnel performance and prioritize test roadmaps. Utilized heatmaps, session recordings, and analytics tools to uncover insights that drove iterative improvements.