I am a results-driven Marketing and Administrative professional with over 5 years of experience specializing in digital marketing, sales support, CRM systems, and administrative coordination. I excel at managing campaigns, supporting commercial teams, and generating data-driven insights while maintaining high standards of organization and communication. I am a proactive team player with a strong customer-focused mindset and excellent interpersonal skills. Currently, I work as a Salesforce Administrator, where I manage user accounts and system documentation, resolve user issues, and support management with KPI setting and data analysis. Passionate about leveraging technology to drive business results, I continuously seek opportunities to enhance my skills and contribute effectively to my team.

Alessandra Almeida

I am a results-driven Marketing and Administrative professional with over 5 years of experience specializing in digital marketing, sales support, CRM systems, and administrative coordination. I excel at managing campaigns, supporting commercial teams, and generating data-driven insights while maintaining high standards of organization and communication. I am a proactive team player with a strong customer-focused mindset and excellent interpersonal skills. Currently, I work as a Salesforce Administrator, where I manage user accounts and system documentation, resolve user issues, and support management with KPI setting and data analysis. Passionate about leveraging technology to drive business results, I continuously seek opportunities to enhance my skills and contribute effectively to my team.

Available to hire

I am a results-driven Marketing and Administrative professional with over 5 years of experience specializing in digital marketing, sales support, CRM systems, and administrative coordination. I excel at managing campaigns, supporting commercial teams, and generating data-driven insights while maintaining high standards of organization and communication. I am a proactive team player with a strong customer-focused mindset and excellent interpersonal skills.

Currently, I work as a Salesforce Administrator, where I manage user accounts and system documentation, resolve user issues, and support management with KPI setting and data analysis. Passionate about leveraging technology to drive business results, I continuously seek opportunities to enhance my skills and contribute effectively to my team.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Salesforce Administrator at Hartley People
May 1, 2024 - Present
Managing user accounts, access permissions, and system documentation while resolving user issues and conducting regular data backups. Designing custom reports and dashboards for performance tracking, delivering ad-hoc training to teams, planning for system upgrades, and supporting management with KPI setting and data analysis.
Sales & Marketing Executive at MLI International Schools
July 31, 2021 - August 7, 2025
Executed social media and email marketing campaigns, represented the brand at study travel events and fairs, and assisted in promotional planning and reporting.
Digital Marketing Executive at The English Studio
June 30, 2019 - August 7, 2025
Managed digital content across social media and Google platforms, created blog content, compiled marketing performance reports, and improved online visibility and brand messaging.
Freelance Marketing Executive at ISIC Ireland
February 28, 2019 - August 7, 2025
Developed partnerships with corporate clients, oversaw website updates and social media content, organized nationwide roadshows, managed budgets, handled general administrative duties, and reported to the global office.
Retail & Market Analyst Intern at ChannelSight
October 31, 2018 - August 7, 2025
Conducted market research and sector analysis, maintained affiliate marketing programs and dashboards using Tableau, used Jira and Zoho CRM to coordinate cross-departmental tasks, and supported sales segmentation and strategic reporting.
Brand Ambassador at FMI
April 30, 2018 - August 7, 2025
Promoted key brands, gathered customer feedback, consistently exceeded sales targets, and improved brand awareness.
Sales Assistant at TK Maxx
August 31, 2017 - August 7, 2025
Provided top-tier customer service in a fast-paced retail environment, optimized product displays, contributed to visual merchandising, met daily KPIs, and assisted with sales reconciliation.
Head of Marketing & Sales at Vision Student Travel
February 28, 2015 - August 7, 2025
Created and implemented a full marketing strategy, managed digital campaigns and client relationships, increased company sales by 50% in one year, and promoted services through blog, social media, and events.
Commercial Analyst & Oracle Implementation Support at C&A
March 1, 2014 - August 7, 2025
Supported the national rollout of an Oracle system, coordinated with suppliers, IT teams, and commercial departments, conducted training sessions, managed international vendor communication, analyzed market trends, and contributed to product selection.
Salesforce Administrator at Hartley People
May 1, 2024 - Present
Managed user accounts, access permissions, and system documentation. Resolved user issues and conducted regular data backups. Designed custom reports and dashboards for performance tracking. Delivered ad-hoc training to teams and planned for system upgrades. Supported management with KPI setting and data analysis.
Sales & Marketing Executive at MLI International Schools
July 31, 2021 - August 7, 2025
Executed social media and email marketing campaigns. Represented the brand at study travel events and fairs. Assisted in promotional planning and reporting.
Digital Marketing Executive at The English Studio
June 30, 2019 - August 7, 2025
Managed digital content across social media and Google platforms. Created blog content and compiled marketing performance reports. Improved online visibility and brand messaging.
Freelance Marketing Executive at ISIC Ireland
February 28, 2019 - August 7, 2025
Developed partnerships with corporate clients. Oversaw website updates and social media content. Organised nationwide roadshows and managed budgets. Handled general admin duties and reported to the global office.
Retail & Market Analyst Intern at ChannelSight
October 31, 2018 - August 7, 2025
Conducted market research and sector analysis. Maintained affiliate marketing programs and dashboards in Tableau. Used Jira and Zoho CRM to coordinate cross-departmental tasks. Supported sales segmentation and strategic reporting.
Brand Ambassador at FMI
April 30, 2018 - August 7, 2025
Promoted key brands and gathered customer feedback. Consistently exceeded sales targets and improved brand awareness.
Sales Assistant at TK Maxx
August 31, 2017 - August 7, 2025
Provided top-tier customer service in a fast-paced retail environment. Optimised product displays and contributed to visual merchandising. Met daily KPIs and assisted with sales reconciliation.
Head of Marketing & Sales at Vision Student Travel
February 28, 2015 - August 7, 2025
Created and implemented a full marketing strategy. Managed digital campaigns and client relationships. Increased company sales by 50% in one year. Promoted services through blog, social media, and events.
Commercial Analyst & Oracle Implementation Support at C&A
March 1, 2014 - August 7, 2025
Supported the national rollout of an Oracle system. Coordinated with suppliers, IT teams, and commercial departments. Conducted training sessions and managed international vendor communication. Analysed market trends and contributed to product selection.

Education

Higher Diploma in Fashion Design at Waterford VTOS, WWETB
January 1, 2023 - August 7, 2025
BSc in Computing & Multimedia at Dorset College, Dublin
January 1, 2017 - December 31, 2017
Bachelor of Business Management (Marketing & Economics) at Sao Judas University, Brazil
January 1, 2011 - December 31, 2011
Higher Diploma in Fashion Design at Waterford VTOS, WWETB
January 1, 2023 - August 7, 2025
Diploma at Dorset College, Dublin
January 1, 2017 - December 31, 2017
BSc in Computing & Multimedia at Sao Judas University, Brazil
January 1, 2011 - December 31, 2011

Qualifications

Bachelor of Business Management (Marketing & Economics)
January 11, 2030 - August 7, 2025

Industry Experience

Education, Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality