I am an experienced SEO Executive based in London, specialized in conducting technical website audits, keyword research, and competitive analysis to boost organic search rankings. My expertise lies in using tools like GA4, Google Looker Studio, Screaming Frog, and SEMrush to provide data-driven insights and optimize website performance for clients. As the founder of MellowShine Candles, I built and optimized an e-commerce platform from scratch, implementing SEO strategies, UX/CRO principles, and social media content creation to drive organic traffic and improve user engagement. I am passionate about leveraging innovative Python automation tools for SEO and always eager to grow and learn within digital marketing and web development disciplines.

Sha Pendyam

I am an experienced SEO Executive based in London, specialized in conducting technical website audits, keyword research, and competitive analysis to boost organic search rankings. My expertise lies in using tools like GA4, Google Looker Studio, Screaming Frog, and SEMrush to provide data-driven insights and optimize website performance for clients. As the founder of MellowShine Candles, I built and optimized an e-commerce platform from scratch, implementing SEO strategies, UX/CRO principles, and social media content creation to drive organic traffic and improve user engagement. I am passionate about leveraging innovative Python automation tools for SEO and always eager to grow and learn within digital marketing and web development disciplines.

Available to hire

I am an experienced SEO Executive based in London, specialized in conducting technical website audits, keyword research, and competitive analysis to boost organic search rankings. My expertise lies in using tools like GA4, Google Looker Studio, Screaming Frog, and SEMrush to provide data-driven insights and optimize website performance for clients.

As the founder of MellowShine Candles, I built and optimized an e-commerce platform from scratch, implementing SEO strategies, UX/CRO principles, and social media content creation to drive organic traffic and improve user engagement. I am passionate about leveraging innovative Python automation tools for SEO and always eager to grow and learn within digital marketing and web development disciplines.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

SEO Executive at Publicis Groupe
March 31, 2025 - August 7, 2025
Conducted website audits to resolve technical SEO issues including crawl errors, broken links, and slow load times, enhancing search engine rankings. Performed keyword research and competitive analysis to identify SEO opportunities and content gaps. Delivered monthly and quarterly performance reports using GA4 and Google Looker Studio. Leveraged tools such as Screaming Frog and Google Search Console for technical SEO health checks. Monitored site performance using Google Analytics and SEMrush, generating reports on organic traffic, keyword rankings, and conversions for stakeholder review.
Founder at MellowShine Candles
October 1, 2023 - Present
Built a custom e-commerce website using WordPress and WooCommerce for a handmade candle brand, optimizing site structure and user experience. Conducted targeted keyword research and on-page SEO focusing on niche candle-related queries with commercial intent. Created optimized product descriptions, blog content, internal linking, and schema markup. Implemented Google Analytics, Search Console, and SEMrush for performance tracking and organic growth identification. Applied Conversion Rate Optimization principles to improve homepage and product page UX, reducing bounce rates and increasing engagement. Managed organic social media content creation and scheduling across Instagram and TikTok to drive traffic and backlinks.
Business Operation Specialist at Amazon Development Centre Hyderabad
July 31, 2022 - August 7, 2025
Collected, analyzed, and interpreted business data to identify trends and insights. Produced regular reports and dashboards for monitoring business performance. Ensured compliance with company policies, regulatory requirements, and industry standards. Maintained strong communication and collaboration with key stakeholders to support effective operations.

Education

Masters of Business Administration at University Of Northampton
September 1, 2022 - November 1, 2023
Bachelor of Technology in Computer Science Engineering at JNTUH University, Hyderabad, Telangana, India
June 1, 2014 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Professional Services, Consumer Goods