I have extensive experience in SEO and digital marketing, focusing on enhancing online visibility and driving growth for businesses through strategic keyword research, on-page and off-page optimization, and analytics. I am passionate about leveraging technology and analytics to continually improve my skills and help companies succeed in the digital space. With a strong background in both software engineering and autonomous driving engineering studies, I bring a technical approach to Digital Marketing and SEO strategies. I enjoy managing and analyzing complex digital marketing campaigns, optimizing websites for organic growth, and mentoring others to build effective SEO practices. My professional experience spans remote and international roles, involving comprehensive tools such as Google Analytics, Google Search Console, SEMrush, and various CMS platforms. I am always eager to learn, improve, and contribute positively to business growth and innovation.

Umme Hafsa Khan

I have extensive experience in SEO and digital marketing, focusing on enhancing online visibility and driving growth for businesses through strategic keyword research, on-page and off-page optimization, and analytics. I am passionate about leveraging technology and analytics to continually improve my skills and help companies succeed in the digital space. With a strong background in both software engineering and autonomous driving engineering studies, I bring a technical approach to Digital Marketing and SEO strategies. I enjoy managing and analyzing complex digital marketing campaigns, optimizing websites for organic growth, and mentoring others to build effective SEO practices. My professional experience spans remote and international roles, involving comprehensive tools such as Google Analytics, Google Search Console, SEMrush, and various CMS platforms. I am always eager to learn, improve, and contribute positively to business growth and innovation.

Available to hire

I have extensive experience in SEO and digital marketing, focusing on enhancing online visibility and driving growth for businesses through strategic keyword research, on-page and off-page optimization, and analytics. I am passionate about leveraging technology and analytics to continually improve my skills and help companies succeed in the digital space. With a strong background in both software engineering and autonomous driving engineering studies, I bring a technical approach to Digital Marketing and SEO strategies.

I enjoy managing and analyzing complex digital marketing campaigns, optimizing websites for organic growth, and mentoring others to build effective SEO practices. My professional experience spans remote and international roles, involving comprehensive tools such as Google Analytics, Google Search Console, SEMrush, and various CMS platforms. I am always eager to learn, improve, and contribute positively to business growth and innovation.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Google Analytics Advisor at IB/E optics GmbH
May 1, 2025 - August 7, 2025
Performed comprehensive website analysis and implemented SEO fixes to improve search engine rankings. Conducted keyword research and developed keyword planning strategies for targeted content optimization. Analyzed website content and optimized meta tags, headings, and internal linking. Executed on-page and off-page SEO strategies to increase organic traffic and domain authority. Managed and configured Google Search Console and Google Analytics for performance tracking and reporting. Monitored search performance, analyzed metrics, and generated SEO reports to guide optimization strategies. Conducted landing page optimization.
Senior Digital Marketing Specialist / Senior SEO Executive at Logicose
October 1, 2022 - August 7, 2025
Managed clients’ websites and social media channels to align with digital marketing objectives and brand strategy. Conducted comprehensive keyword research and competitor analysis using SEMrush, Ahrefs, and Moz to drive targeted SEO campaigns. Performed full website audits to identify and fix technical, content, and performance issues. Executed complete SEO strategy including on-page, off-page, technical, and local SEO. Increased organic traffic and improved keyword rankings through continuous performance tracking and optimization. Set up and managed Google Analytics, Google Search Console, and Google Tag Manager for in-depth SEO performance tracking and reporting. Handled CMS platforms including WordPress, Shopify, and Wix for content updates. Provided guidance and training to junior team members and clients on SEO and analytics best practices.

Education

Master of Engineering at Coburg University of Applied Sciences
October 1, 2024 - July 1, 2025
B.E. in Software Engineering at Bahria University
September 1, 2014 - July 1, 2018

Qualifications

Deutsch Certificate: A2
January 11, 2030 - August 7, 2025

Industry Experience

Software & Internet, Professional Services, Retail