Kath Landers

I'm a freelance general rounds reporter at SBS World News in Sydney. My role involves researching, writing, and presenting stories that go to air in our evening TV news bulletins. I'm required to arrange interviews, work with camera operators to ensure the appropriate visual elements are filmed, and liaise with producers, graphic designers, and animators. As a reporter, you’re expected to manage your time effectively and ensure the accuracy of your stories and live crosses.

In addition to my primary work as a news reporter, I take on PR, voiceover, and copywriting jobs. I've also been involved in conducting media training for company executives. This mostly involves educating them on how to manage media enquiries, press conferences, live TV interviews, and dealing with negative media attention during a crisis.

My role within the marketing department was wide and varied, but I mainly focused on content creation to support our digital marketing strategy. I was responsible for researching and writing customer case studies, blog articles, website text, and social media posts. I worked extensively on company video productions featuring customer case studies and other examples of how our products could be used. Several times a year I would ghostwrite articles for various company heads that were published in industry magazines/websites. In addition to this, I was the proofreader and copyeditor overseeing the written content produced by others in the department. I also contributed to general marketing initiatives such as product launches, branding, and advertising campaigns.