Conducted keyword research using tools such as Google Keyword Planner, SEMrush, and Ahrefs. Performed on-page optimization including meta tags, headers, and content structure. Developed comprehensive SEO content briefs aligned with keyword intent and user experience to guide writers in producing optimized, high-performing content. Tracked performance using Google Analytics and created monthly SEO reports. Conducted competitor analysis and gap analysis to uncover new opportunities.

SEO Specialist at Remotli

November 1, 2024 - August 7, 2025

Used Google Search Console to track site performance, compare trends over time, find keyword opportunities, and improve content rankings. Audited and optimized Google Business Pages to improve local search ranking. Analyzed location-based search patterns by region to localize SEO strategies. Created and optimized landing pages and blogs for client websites. Implemented technical SEO changes and page speed improvement tactics. Developed link-building strategies and stayed updated on Google's core algorithm changes to maintain rankings.

SEO Analyst at Auto Trader

March 1, 2023 - August 7, 2025

Managed SEO and website strategy for over 25 clients including implementation via HTML/JS. Performed SEO analysis and reporting through SEMrush and Google Looker Studio. Optimized web pages for on-page SEO tactics like keywords, title and meta description elements. Planned, designed, and executed content strategy. Built off-page SEO tactics like link and citation building. Built local SEO strategies through Google Business Profile management and optimizations.

SEO & Web Developer at Caiden Media

December 1, 2020 - August 7, 2025

Monitored website performance and handled troubleshooting and WordPress issues. Fixed bugs from existing websites and implemented enhancements that significantly improved web functionality. Created, implemented, and monitored key performance indicators and website goals on WordPress and WooCommerce platforms. Improved website speed performance including search engine optimization by updating HTML, CSS, and JavaScript code. Optimized website for on-page SEO best practices (such as title, headers, keywords, site speed optimization, and other technical elements).

SEO & AI Search Specialist

July 1, 2025 - Present

Built strategies to help content appear more often in AI-driven search tools (including GEO concepts) and optimized direct-answer blocks to increase LLM citations and AI-generated references. Conducted competitive gap analyses and identified new citation opportunities in AI-driven search.