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I am an initiative-taken, results-focused, AI inspired, and data-driven SEO and Digital Marketing specialist with over ten years of experience. I possess advanced knowledge of Organic and Local search algorithms and stay updated on the latest market developments to ensure successful marketing campaigns and eCommerce growth. Throughout my career, I have participated in more than 17 online projects that brought solid commercial success. My expertise spans analyzing and optimizing website structures, leading cross-functional teams, and leveraging AI tools to scale eCommerce content updates efficiently. I excel at improving organic traffic, keyword rankings, online reputation, and conversion rates while staying attuned to SEO best practices and technological advancements.…I am an initiative-taken, results-focused, AI inspired, and data-driven SEO and Digital Marketing specialist with over ten years of experience. I possess advanced knowledge of Organic and Local search algorithms and stay updated on the latest market developments to ensure successful marketing campaigns and eCommerce growth. Throughout my career, I have participated in more than 17 online projects that brought solid commercial success. My expertise spans analyzing and optimizing website structures, leading cross-functional teams, and leveraging AI tools to scale eCommerce content updates efficiently. I excel at improving organic traffic, keyword rankings, online reputation, and conversion rates while staying attuned to SEO best practices and technological advancements.

Shawn Zaripov

SEO Expert, Digital Marketer, Web Developer, +1

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I am an initiative-taken, results-focused, AI inspired, and data-driven SEO and Digital Marketing specialist with over ten years of experience. I possess advanced knowledge of Organic and Local search algorithms and stay updated on the latest market developments to ensure successful marketing campaigns and eCommerce growth. Throughout my career, I have participated in more than 17 online projects that brought solid commercial success. My expertise spans analyzing and optimizing website structures, leading cross-functional teams, and leveraging AI tools to scale eCommerce content updates efficiently. I excel at improving organic traffic, keyword rankings, online reputation, and conversion rates while staying attuned to SEO best practices and technological advancements.…I am an initiative-taken, results-focused, AI inspired, and data-driven SEO and Digital Marketing specialist with over ten years of experience. I possess advanced knowledge of Organic and Local search algorithms and stay updated on the latest market developments to ensure successful marketing campaigns and eCommerce growth. Throughout my career, I have participated in more than 17 online projects that brought solid commercial success. My expertise spans analyzing and optimizing website structures, leading cross-functional teams, and leveraging AI tools to scale eCommerce content updates efficiently. I excel at improving organic traffic, keyword rankings, online reputation, and conversion rates while staying attuned to SEO best practices and technological advancements.

Available to hire

I am an initiative-taken, results-focused, AI inspired, and data-driven SEO and Digital Marketing specialist with over ten years of experience. I possess advanced knowledge of Organic and Local search algorithms and stay updated on the latest market developments to ensure successful marketing campaigns and eCommerce growth. Throughout my career, I have participated in more than 17 online projects that brought solid commercial success.

My expertise spans analyzing and optimizing website structures, leading cross-functional teams, and leveraging AI tools to scale eCommerce content updates efficiently. I excel at improving organic traffic, keyword rankings, online reputation, and conversion rates while staying attuned to SEO best practices and technological advancements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

E-Commerce/SEO Manager at Superior Seating

May 31, 2025 - August 7, 2025

Managed SEO strategies for the company website including site, page, and internal linking structures with recommendations for optimization. Designed and executed successful marketing and SEO campaigns, using AI to update descriptions and titles for over 10,000 eCommerce items and Google Shopping. Led a team of web developers, photographers, copywriters, and designers to implement SEO projects. Conducted research and analysis to assess website visibility, stayed abreast of SEO best practices, and collaborated with journalists and PR professionals to enhance brand reputation. Achieved a 71% increase in desktop organic traffic and 136% on mobile, significantly growing top search rankings and keyword coverage.

SEO Manager at Handsome Homebuyer

December 31, 2022 - August 7, 2025

Analyzed and optimized website SEO including site and page structure. Designed and executed marketing and SEO campaigns, leading a team of freelance copywriters and videographers to implement SEO projects on social media and YouTube. Monitored SEO trends and identified growth opportunities while improving local organic traffic by 150%, increasing YouTube views by 250%, and reducing bounce rate from 80% to 73%. Enhanced online reputation and visibility.

Ecommerce & SEO Specialist at www.traxnyc.com

September 30, 2021 - August 7, 2025

Conducted full SEO audits with detailed recommendations. Designed and implemented SEO and social media campaigns. Improved online reputation by removing negative reviews and enhanced rankings with strategic keyword research and link analysis. Led teams of developers, photographers, copywriters, and designers to execute SEO projects. Collaborated with high-level journalists and bloggers to build brand reputation and organic backlinks. Achieved a 23% increase in organic traffic, improved conversion rate from 2.3% to 2.7%, and decreased bounce rate from 46% to 29%.

Local SEO Specialist at Morgan & Morgan

April 30, 2018 - August 7, 2025

Designed and managed local SEO strategy for 35 locations across 10 states and nationwide campaigns with over 6000 keywords. Developed content and natural linkbuilding strategies for local and nationwide SEO. Worked on conversion rate and bounce rate optimization. Conducted technical analysis, monitored webmaster tools, and provided actionable recommendations for site structure and content optimization. Led projects with teams including copywriters, designers, and developers. Reported performance metrics and trends in SEO best practices.

SEO Manager at www.pexuniverse.com

January 31, 2016 - August 7, 2025

Designed and executed SEO campaign strategies. Developed internal and external microsites and blogs to increase traffic and rankings on multiple hosting platforms. Led teams comprising web developers, journalists, photographers, copywriters, and designers to implement SEO projects. Conducted keyword research, technical website analysis, and competitive link analysis. Applied related marketing components including email marketing, display media, and social media marketing. Achieved organic traffic growth to 4,000 - 4,500 visitors per day, decreased bounce rate from 76% to 55%, increased online sales up to $4 million per year, and established the company as second largest PEX supply in US and Canada.