MICHAELA BOND, MSC

Developed integrated social media strategies that increased impressions and engagement. Partnered with several brands for campaigns, significantly boosting audience interaction.

Managed curated daily content across platforms, implementing SOPs that increased engagement rates on TikTok (5%), Instagram (11%), Twitter (3%), and Facebook (2%), and grew Instagram followers to 145K. Led the stylized rebrand, conducted integrated market analysis within the mental health industry standards, and managed a creative team of six. Executed weekly PR outreach to internationally recognized healthcare influencers, maintaining 90% webinar attendance rates for events on Instagram, Facebook, and keynote sessions. Composed bi-weekly newsletters to 14,000 subscribers with a 35% open rate. Conducted target market analysis ahead of a merchandise sale, creating an end-to-end launch strategy yielding a 23% year-over-year revenue increase. Managed trend forecasting and content production for integrated marketing strategies, achieving a 25% increase in impressions and engagement on prioritized platforms. Collaborated cross-functionally with Creative Directors, Legal, PR, Paid Media, and

Managed curated daily digital and social content across platforms with SOP implementation resulting in increased engagement rates on TikTok, Instagram, Twitter, and Facebook and follower growth to 145K on Instagram. Led a stylized rebrand for a mental health industry brand standard, managing a creative team of six. Directed weekly PR outreach to international healthcare influencers for podcast interviews and monthly community webinars maintaining a 90% attendance rate. Composed bi-weekly newsletters with a 35% open rate. Conducted market analysis for merchandise sales and developed launch strategies increasing revenue by 23% YoY. Oversaw trend forecasting and content production for integrated marketing, increasing impressions and engagement by 25% YoY. Collaborated cross-functionally with creative directors, PR, paid media, and brand directors to craft brand strategies for 12 major Frito-Lay brands, led campaigns for Smartfood x Pride Month with 420K impressions and 8.6K engagements on