SR SOCIAL MEDIA STRATEGIST / ORGANIC & INFLUENCER CONTENT MARKETING MANAGER at PepsiCo Frito-Lay

Managed curated daily digital and social content across platforms with SOP implementation resulting in increased engagement rates on TikTok, Instagram, Twitter, and Facebook and follower growth to 145K on Instagram. Led a stylized rebrand for a mental health industry brand standard, managing a creative team of six. Directed weekly PR outreach to international healthcare influencers for podcast interviews and monthly community webinars maintaining a 90% attendance rate. Composed bi-weekly newsletters with a 35% open rate. Conducted market analysis for merchandise sales and developed launch strategies increasing revenue by 23% YoY. Oversaw trend forecasting and content production for integrated marketing, increasing impressions and engagement by 25% YoY. Collaborated cross-functionally with creative directors, PR, paid media, and brand directors to craft brand strategies for 12 major Frito-Lay brands, led campaigns for Smartfood x Pride Month with 420K impressions and 8.6K engagements on

HEAD OF BRAND STRATEGY | SOCIAL MEDIA / INFLUENCER MARKETING at Hey Tiffany Roe + Mindful Counseling

Managed external facing web/app content aligned with industry regulatory standards achieving a 12% increase in compliance-based help center content. Partnered with executive marketing on new external partner relationships providing social media strategy and PR consultation for influencer collaboration. Supported executive-led 2-month task force to provide financial support to refugees displaced in the US.

CONTENT MANAGER | PAID PARTNERSHIP MARKETING at Varo Bank

Reported to the CPO; built the first B2B and B2B2C product marketing functions ahead of Series B funding; onboarded and supported a 12-member team for app launch. Instituted monthly business reviews with 8 department directors reporting KPIs to C-suite, meeting targeted annual revenue goals. Launched a case study incentivized program to formulate B2B product feedback; developed a landing page on the company website; hired additional CS headcount supporting 5% increase in account acquisition. Organized and facilitated a virtual 'off-site' with product and engineering departments including the C-suite (100+ people) to mitigate inefficiencies preparing for 20% YoY growth. Negotiated budget to implement Guru software resulting in a company-wide knowledge base as employee count scaled from 40 to 600 in two years.

PRODUCT MARKETING MANAGER | B2B & B2B2C MARKETING at Route

Built B2B and B2B2C marketing functions ahead of Series B round; onboarded a 12-member team to support product launch and instituted monthly business reviews reporting KPIs to C-suite. Managed virtual off-site events with product and engineering departments to drive efficiency for anticipated growth. Negotiated software implementation budget, contributing to knowledge base scaling internal communications.

SOCIAL MEDIA & DIGITAL MARKETING FREELANCE at Freelance

Operated and managed a portfolio of micro- to mid-sized clients providing social strategies and organic content in B2B, B2C, and B2B2C sectors.

Sr Social Media Strategist / Organic & Influencer Content Marketing Manager at PepsiCo Frito-Lay

Managed curated daily content across platforms, implementing SOPs that increased engagement rates on TikTok (5%), Instagram (11%), Twitter (3%), and Facebook (2%), and grew Instagram followers to 145K. Led the stylized rebrand, conducted integrated market analysis within the mental health industry standards, and managed a creative team of six. Executed weekly PR outreach to internationally recognized healthcare influencers, maintaining 90% webinar attendance rates for events on Instagram, Facebook, and keynote sessions. Composed bi-weekly newsletters to 14,000 subscribers with a 35% open rate. Conducted target market analysis ahead of a merchandise sale, creating an end-to-end launch strategy yielding a 23% year-over-year revenue increase. Managed trend forecasting and content production for integrated marketing strategies, achieving a 25% increase in impressions and engagement on prioritized platforms. Collaborated cross-functionally with Creative Directors, Legal, PR, Paid Media, and

Head of Brand Strategy | Social Media / Influencer Marketing at Hey Tiffany Roe + Mindful Counseling

Managed external-facing web/app content aligned with industry regulatory standards; increased compliance-based help center content by 12%. Partnered with executive marketing team on new external partnership with The Slutty Vegan by providing social media strategy incorporating PR concepts and influencer consultations. Supported executive-led two-month task force to provide financial support to refugees displaced in the US.

Content Manager | Paid Partnership Marketing at Varo Bank

Reported to the CPO and established the first B2B and B2B2C product marketing functions ahead of Series B round; onboarded 12 team members to support app launch. Instituted monthly business reviews for 8 department directors to report KPIs to C-suite, achieving targeted annual revenue goals and enhancing leadership retention. Launched case study incentive program to formulate B2B product feedback, resulting in a case study landing page on the company website and hiring additional customer success staff, supporting a 5% increase in account acquisition. Organized and facilitated virtual off-site for Product + Engineering departments with C-suite (100+ people) to mitigate efficiencies in anticipation of 20% YoY growth. Negotiated budget to implement Guru software, creating a company-wide knowledge base as employee count scaled from 40 to 600 over two years.

Product Marketing Manager | B2B & B2B2C Marketing at Route

Built B2B and B2B2C marketing functions to support app launch, managed multiple departments and KPIs, increased visibility and communication to improve leadership and retention, launched case studies and incentive programs, negotiated budget for knowledge base software resulting in significant scaling and operational efficiencies.

Freelance Social Media & Digital Marketing at Self-Employed

Operated and managed a rotating book of micro- to midsize clients, providing social strategies and organic content for B2B, B2C, and B2B2C markets.

SR SOCIAL MEDIA STRATEGIST / ORGANIC & INFLUENCER CONTENT MARKETER at PepsiCo Frito-Lay

Developed integrated social media strategies that increased impressions and engagement. Partnered with several brands for campaigns, significantly boosting audience interaction.

HEAD OF BRAND STRATEGY / SOCIAL MEDIA / INFLUENCER MARKETER at Hey Tiffany Roe

Coordinated brand marketing efforts, optimizing campaign performance across various platforms. Managed a team of influencers to create engaging content.

CONTENT MANAGER / PAID PARTNERSHIP MARKETING at Varo Bank

Managed web content and external partnerships to enhance brand visibility and compliance. Increased user engagement through targeted strategies.

PRODUCT MARKETING MANAGER / B2B & B2C MARKETING at Route

Reported to the CPO and led product marketing efforts for pre-launch strategies. Coordinated with multiple departments to ensure smooth product launches.