I am a digital marketing specialist with over 6 years of experience in SEO, content optimisation, and paid advertising. I have a proven track record of driving website traffic, boosting click-through rates, and delivering high-impact campaigns for various brands. Currently, I am pursuing an MSc in Marketing Management at the University of Leeds, where I focus on transforming data-driven insights into measurable business results. Throughout my career, I have developed strong skills in digital advertising, SEO/SEM strategy, content creation, and project management, collaborating closely with cross-functional teams to enhance product performance and user experience. I am passionate about leveraging analytics and strategic thinking to drive sustainable growth and achieve marketing excellence.

Tzu-Wen (Jessica) Weng

I am a digital marketing specialist with over 6 years of experience in SEO, content optimisation, and paid advertising. I have a proven track record of driving website traffic, boosting click-through rates, and delivering high-impact campaigns for various brands. Currently, I am pursuing an MSc in Marketing Management at the University of Leeds, where I focus on transforming data-driven insights into measurable business results. Throughout my career, I have developed strong skills in digital advertising, SEO/SEM strategy, content creation, and project management, collaborating closely with cross-functional teams to enhance product performance and user experience. I am passionate about leveraging analytics and strategic thinking to drive sustainable growth and achieve marketing excellence.

Available to hire

I am a digital marketing specialist with over 6 years of experience in SEO, content optimisation, and paid advertising. I have a proven track record of driving website traffic, boosting click-through rates, and delivering high-impact campaigns for various brands. Currently, I am pursuing an MSc in Marketing Management at the University of Leeds, where I focus on transforming data-driven insights into measurable business results.

Throughout my career, I have developed strong skills in digital advertising, SEO/SEM strategy, content creation, and project management, collaborating closely with cross-functional teams to enhance product performance and user experience. I am passionate about leveraging analytics and strategic thinking to drive sustainable growth and achieve marketing excellence.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced

Work Experience

Senior Product Specialist at SYSTEX Corporation
June 30, 2024 - August 7, 2025
Led marketing initiatives for Systex's newly developed insurance broker sales support software '匯客 +'. Managed brand website SEO to rank keywords on the first page of search results with over 90% long-tail keywords ranked in the top three pages. Utilized data analysis to double the click-through rate of Facebook Ads within two months, achieving more than 300,000 impressions. Attracted over 400 targeted customers organically during product trials without paid advertising, securing a partnership with a leading Taiwanese insurance broker. Collaborated closely with UI/UX and engineering teams to improve product functionality and user experience.
Project Manager (Department Assistant Manager) at SONAR DIGITAL MARKETING LTD
August 31, 2021 - August 7, 2025
Managed over 20 simultaneous projects with an average KPI achievement rate exceeding 90%. Drove a 38.34% increase in organic traffic for a major media group through effective SEO strategies. Identified and executed optimization strategies using over 1,000 competitive keywords. Supported SEO optimisation for Vogue Taiwan by identifying high-performing keywords and refining website structure to enhance search visibility. Led content campaigns by generating SEO-focused concepts and optimizing landing pages using tools such as Google Ads, GA4, Ahrefs, Crazyegg, Moz, and Google Search Console.
Search Engine Optimization Analyst at SONAR DIGITAL MARKETING LTD
December 31, 2019 - August 7, 2025
Drove organic traffic growth for a hotel brand by writing SEO-led travel and food articles with local insights, achieving first-page rankings for competitive keywords. Taught courses on SEO Keyword Research and Content Optimization to students across diverse industries, including healthcare, food, education, and manufacturing.

Education

MSc Marketing Management with Advertising at University of Leeds, UK
September 1, 2024 - September 1, 2025
Bachelor of Management in Commercial Design and Management at National Taipei University of Business, Taiwan
January 1, 2014 - January 1, 2017
Exchange, Business Management & Department of Visual Communication at Soochow University, China
January 1, 2015 - January 1, 2016

Qualifications

International Study Tour – Luxury Marketing & Consumer Emotions
January 1, 2024 - January 1, 2024
Global Industry Project (LUBS) – Mosaic Health Ltd., Kenya
January 1, 2024 - January 1, 2024
International Entrepreneur Award (LUBS)
January 1, 2024 - January 1, 2024

Industry Experience

Financial Services, Retail, Education, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet