Available to hire
I am an SEO and content specialist with extensive experience in agency settings, retail e-commerce B2C, and corporate B2B environments. Over my career, I have helped drive traffic, optimize content, and improve organic search rankings for a range of companies from startups to multinational firms. I focus on combining technical SEO with creative content strategies to increase visibility and conversions effectively.
I hold a Bachelor of Science degree in Marketing from Kansas State University. I have a strong background managing SEO campaigns, content development, and working collaboratively with developers and marketing teams to enhance site performance and user engagement. My experience spans technical SEO, local SEO, content marketing, and digital marketing consulting.
Experience Level
Work Experience
SEO Specialist at Heritage Auctions
January 1, 2024 - August 7, 2025Drove visitors to the world’s largest collectible auction website through content and search engine optimization. Conducted assessments and provided recommendations to achieve business results. Researched, outlined, and optimized blog posts. Maintained the WordPress blog and managed Wikipedia.org presence. Managed freelance writers and content contributors. Administered Google My Business and local SEO for all locations. Wrote optimized landing page copy. Conducted keyword optimization testing and collaborated with developers to mitigate technical SEO issues.
SEO and Content Specialist at Metroplex Trading Company
January 1, 2019 - August 7, 2025Increased revenue for sporting goods e-commerce site with content and SEO, driving a 66% year-over-year revenue increase from all sources via SEO, content, and conversion rate optimization. Nearly doubled transactions for best-selling manufacturer products in the first 30 days by optimizing brand and product pages. Achieved #3 ranking for the most lucrative Black Friday search query boosting organic search revenue by 40%. Supervised outside agency for creation of landing page content. Created and embedded review videos to boost engagement and conversion rates. Identified e-commerce platform improvements that doubled average time on page for mobile users and increased conversion rates from 0.8% to 1.29%. Utilized Google Analytics, Search Console, and other tools for reporting, keyword research, and site management.
SEO Strategist at RealPage
January 1, 2018 - August 7, 2025Boosted traffic and generated leads with SEO and content marketing for international property management software websites. Conducted regular site audits to assess rankings, links, and authority. Implemented best practices across company sites leveraging in-house marketing and outside agencies. Structured international, multi-language website architecture to improve in-country search rankings. Coached in-house copywriters and designers on SEO content creation. Authored SEO technical requirements and worked with developers on site redesign projects. Managed company blogs employing outside agencies for content. Used Google Analytics, Search Console, and Tag Manager for site administration and reporting, and SEO Clarity for advanced SEO analysis.
E-commerce SEO Manager at PFSweb Agency
January 1, 2015 - August 7, 2025Served as primary client contact for SEO matters for high-profile clients including Starbucks, P&G, US Mint, Elizabeth Arden, Roots, and Delsey Luggage. Supervised SEO specialist and offshore teams. Conducted regular SEO audits, set strategy and recommendations, issued monthly reports, and interfaced with client management. Optimized code, navigation, content, and backlinks to drive traffic, conversions, and revenue for multinational, multi-language e-commerce sites. Trained client personnel to improve content, merchandising, and social media effectiveness. Improved brand and generic keyword rankings through on- and off-page optimization. Increased conversion rates, reduced shopping cart abandonment, and drove organic search traffic. Employed various analytics and SEO tools including Google Search Console, Screaming Frog, BrightEdge, Demandware e-commerce platform, and multiple web analytics platforms.
Senior SEO Analyst at Torchmark / Liberty National
January 1, 2014 - August 7, 2025Improved search engine rankings, internet reputation, and social media marketing for multiple insurance companies. Enhanced local SEO for 200+ nationwide locations via bulk location management and website optimization. Reduced negative search results on Google's first page by 80% nationwide. Established new websites in New Zealand, Ireland, and Canada. Supervised junior SEO analyst and trained copywriters on SEO best practices. Wrote requirements and creative briefs for all new websites.
Digital Marketing Consultant at Independent Consultant
January 1, 2012 - August 7, 2025Provided mobile marketing, short-code, loyalty program, website development, and traditional marketing consulting to businesses in the Dallas-Fort Worth area. Advised clients on social media marketing best practices. Launched integrated email, SEO, and blog campaigns for lead generation.
Marketing Strategist at Insight, formerly Software Spectrum
January 1, 2008 - August 7, 2025Championed marketing efforts of major software publishers including Microsoft, McAfee, Computer Associates, Symantec, and Trend Micro to drive B2B lead generation through digital and traditional marketing. Managed Google PPC campaign for Microsoft. Created new advertising and promotional vehicles that increased revenue by 43%. Worked with campaign managers, creative staff, and event planners to implement branding and lead generation campaigns. Utilized outside agencies, telemarketing companies, and direct mail houses for product launches.
Product Marketing Manager, Services at NEC
January 1, 2004 - August 7, 2025Promoted, packaged, branded, and priced professional service offerings for data and voice networks. Developed web-based training programs on solution selling for nationwide sales force. Designed interactive web-based security self-assessment tools for lead capture. Wrote web, intranet, and hard copy sales collateral and field sales guides. Managed Cisco marketing co-op budgets and ran channel promotions.
Education
Bachelor of Science in Marketing at Kansas State University
January 11, 2030 - August 7, 2025Qualifications
Industry Experience
Retail, Professional Services, Software & Internet, Consumer Goods, Media & Entertainment
Experience Level
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