I am a creative and data-driven digital marketer with a passion for content creation, social strategy, and cross-cultural storytelling. Fluent in Mandarin, Korean, and English, I bring a multilingual approach to audience engagement and brand voice development, effectively bridging global insight with local relevance. I enjoy crafting meaningful campaigns that resonate on multiple platforms while optimizing performance and growth. My diverse background in marketing internships and ambassador roles has equipped me with skills in paid advertising, SEO, influencer marketing, and CRM-driven lead nurturing. I am eager to continue growing as a digital marketing professional while creating impactful content that connects brands with international audiences.

Hsin-Chi Hsu

I am a creative and data-driven digital marketer with a passion for content creation, social strategy, and cross-cultural storytelling. Fluent in Mandarin, Korean, and English, I bring a multilingual approach to audience engagement and brand voice development, effectively bridging global insight with local relevance. I enjoy crafting meaningful campaigns that resonate on multiple platforms while optimizing performance and growth. My diverse background in marketing internships and ambassador roles has equipped me with skills in paid advertising, SEO, influencer marketing, and CRM-driven lead nurturing. I am eager to continue growing as a digital marketing professional while creating impactful content that connects brands with international audiences.

Available to hire

I am a creative and data-driven digital marketer with a passion for content creation, social strategy, and cross-cultural storytelling. Fluent in Mandarin, Korean, and English, I bring a multilingual approach to audience engagement and brand voice development, effectively bridging global insight with local relevance. I enjoy crafting meaningful campaigns that resonate on multiple platforms while optimizing performance and growth.

My diverse background in marketing internships and ambassador roles has equipped me with skills in paid advertising, SEO, influencer marketing, and CRM-driven lead nurturing. I am eager to continue growing as a digital marketing professional while creating impactful content that connects brands with international audiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Korean
Fluent
English
Fluent

Work Experience

Student Ambassador (Manchester Calling Campaign) at The University of Manchester
June 30, 2025 - August 7, 2025
Improved applicant conversion rates by 3% by conducting over 150 one-on-one calls with international offer-holders using personalized communication. Leveraged Microsoft Dynamics CRM for capturing qualitative lead insights leading to a 2% uplift in the offer-to-acceptance ratio through targeted segmentation, journey mapping, and remarketing workflows.
Marketing Intern at Community Energy England
March 1, 2025 - Present
Managed social media operations improving post engagement by 2% using persona-led content planning combining emotional and informational appeal. Boosted website traffic by 2% and improved organic search ranking by one position through targeted SEO and Semrush insights. Created weekly analytics dashboards to monitor KPIs and optimized publishing strategy to increase average post reach by 5%.
Student Ambassador (Content Creator) at Downing Student
March 1, 2025 - Present
Led content creation and strategy to achieve 200% follower growth and produce posts with triple engagement by optimizing video content for international audience preferences. Maintained brand governance across REDNote and Instagram ensuring omnichannel consistency, and increased Instagram Reel views by 43% through campaign refinement and publishing optimization.
Overseas Business Coordinator (Junior Digital Marketing) at Netmarble Joybomb Inc
March 31, 2024 - August 7, 2025
Managed and optimized paid Facebook and Instagram Ads with monthly budgets up to $2K, achieving a 5% uplift in online traffic through A/B testing and iterative improvements. Executed influencer marketing campaigns that generated over 100,000 video views and an 18% increase in pre-registrations in a week. Created KPI dashboards for competitor and market analysis, improving ROAS by 5%.
Sales Representative (Korea Market) at Ecocera Optronics
March 31, 2023 - August 7, 2025
Served as primary liaison between Korean B2B clients and cross-functional teams, streamlining go-to-market readiness and production. Improved sales pipeline conversion by 10%, and secured 70% of quarterly product volume through informed pricing strategies and contract negotiations based on cost analysis, competitor research, and market demand.
Overseas Business Coordinator (Junior Digital Marketing) at Netmarble Joybomb Inc
July 31, 2022 - August 7, 2025
Supported overseas digital marketing operations in Taiwan, Hong Kong, and Macau markets from September 2020 to July 2022.

Education

MSc Digital Marketing at University of Manchester
September 1, 2024 - August 31, 2025
BA Korean Language and Literature at Chinese Culture University
September 1, 2016 - August 31, 2019

Qualifications

Meta Media Buying
January 11, 2030 - August 7, 2025
Meta Media Planning
January 11, 2030 - August 7, 2025
Google Ads (Search & Measurement)
January 11, 2030 - August 7, 2025
Hubspot Social Media
January 11, 2030 - August 7, 2025
Hubspot SEO
January 11, 2030 - August 7, 2025

Industry Experience

Education, Gaming, Manufacturing, Non-Profit Organization, Software & Internet