I am a passionate marketing and communications professional based in Brescia, Italy, with extensive experience leading digital marketing, social media management, and web design initiatives. I have a strong track record in boosting brand visibility and engagement through strategic content creation, SEO optimization, and integrated CRM tools like Salesforce Marketing Cloud and Slope PMS. I enjoy collaborating with internal teams and stakeholders to deliver compelling digital campaigns that enhance commercial performance and customer engagement. With a background in web marketing, design, and business communication, I have honed my skills in analytics, email marketing, and graphic design across various sectors including travel, hospitality, sports, and real estate. I am committed to continuous learning and have earned professional certifications such as PMP and PE license to complement my hands-on expertise. I thrive in dynamic environments where I can combine creativity with data-driven decision making to help companies grow their digital presence and customer relationships.

I am a passionate marketing and communications professional based in Brescia, Italy, with extensive experience leading digital marketing, social media management, and web design initiatives. I have a strong track record in boosting brand visibility and engagement through strategic content creation, SEO optimization, and integrated CRM tools like Salesforce Marketing Cloud and Slope PMS. I enjoy collaborating with internal teams and stakeholders to deliver compelling digital campaigns that enhance commercial performance and customer engagement. With a background in web marketing, design, and business communication, I have honed my skills in analytics, email marketing, and graphic design across various sectors including travel, hospitality, sports, and real estate. I am committed to continuous learning and have earned professional certifications such as PMP and PE license to complement my hands-on expertise. I thrive in dynamic environments where I can combine creativity with data-driven decision making to help companies grow their digital presence and customer relationships.

Available to hire

I am a passionate marketing and communications professional based in Brescia, Italy, with extensive experience leading digital marketing, social media management, and web design initiatives. I have a strong track record in boosting brand visibility and engagement through strategic content creation, SEO optimization, and integrated CRM tools like Salesforce Marketing Cloud and Slope PMS. I enjoy collaborating with internal teams and stakeholders to deliver compelling digital campaigns that enhance commercial performance and customer engagement.

With a background in web marketing, design, and business communication, I have honed my skills in analytics, email marketing, and graphic design across various sectors including travel, hospitality, sports, and real estate. I am committed to continuous learning and have earned professional certifications such as PMP and PE license to complement my hands-on expertise. I thrive in dynamic environments where I can combine creativity with data-driven decision making to help companies grow their digital presence and customer relationships.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Head of Marketing & Communications at Gruppo Nullis SRL
February 1, 2025 - Present
Led the redesign of the business website with improvements in UI/UX, content structure, and on-page SEO to increase organic traffic and engagement. Integrated analytics tools including GA4 and Google Search Console to monitor key marketing metrics. Independently managed the company’s social media channels, creating and scheduling consistent branded content with Adobe Creative Suite. Drafted technical newsletters for B2B engagement and monitored campaign performance. Utilized Sage ERP for accounting and order management, supporting invoicing workflows and maintaining customer and supplier records. Coordinated communications between clients and internal teams, managing project briefings to align strategic goals.
Head of Marketing & Communications at Campeggio Del Sole Villages SRL
February 1, 2025 - Present
Managed social media content creation and publishing across Instagram, Facebook, and TikTok. Oversaw editorial calendar management and supported promotional campaigns to enhance brand visibility. Executed newsletter marketing using Salesforce Marketing Cloud for segmentation and automation. Managed guest data and communications via Slope PMS synced with Salesforce. Updated and maintained website content with WordPress and Elementor focusing on UX and brand consistency. Tracked campaign performance and compiled monthly reports. Coordinated influencer partnerships and managed onsite signage and guest communications.
Head of Marketing & Communications at Baluardo Boutique Apartments
February 1, 2025 - Present
Handled full management of social media channels including content creation and publishing on Instagram, Facebook, and Google. Developed and maintained website content with regular updates. Designed and executed digital marketing strategies to drive reservations. Managed booking calendars, rates, and availability through Slope PMS.
Graphic & Social Media Designer – Sports Industry at Pallacanestro Brescia (Serie A)
January 31, 2025 - August 7, 2025
Created and managed social media content and graphics for professional sports teams and athletes. Produced visual content such as banners, LED boards, and backdrops for B2B events. Managed projects from brief to final delivery ensuring brand consistency across all marketing and promotional materials. Designed advertisements, brochures, flyers, and online graphics. Collaborated with media including photography to develop final artwork for websites, social media, and email campaigns.
Graphic & Social Media Manager – Sports Industry at BLU Basket Treviglio 1971 (Serie A2)
May 31, 2023 - August 7, 2025
Led graphic and social media management for a sports team focusing on content creation and campaign execution in a competitive environment.
Graphic & Social Media Manager – Sports Industry at Zero.VentiQuattro
May 31, 2023 - August 7, 2025
Managed graphic and social media outputs in the sports sector focusing on content creation, branding, and communications.
Tables Service and Management at Snax In The City
October 31, 2021 - August 7, 2025
Provided table service, organization, and accountability for a hospitality business in Nottingham, UK.
Head of Marketing & Communications at Gruppo Nullis SRL
February 1, 2025 - Present
Led the redesign of the business website, improving UI/UX, content structure, and on-page SEO to boost organic traffic and engagement. Integrated GA4 and Google Search Console to monitor key metrics including queries, impressions, CTR, and landing pages. Independently managed social media channels, creating and scheduling content with Adobe Creative Suite to ensure brand consistency. Drafted and sent technical newsletters, monitoring open and click-through rates to strengthen B2B engagement. Produced regular performance reports on commercial and digital campaign results to guide strategic decisions. Managed Sage ERP for accounting, order data, and invoicing workflows. Coordinated with clients and internal teams to gather requirements, manage project briefings, and align communications.
Head of Marketing & Communications at Campeggio Del Sole Villages SRL
February 1, 2025 - Present
Planned, created, and published content including photos, videos, graphics, and copy across Instagram, Facebook, and TikTok. Managed the editorial calendar and supported promotional campaigns to enhance brand visibility. Utilized Salesforce Marketing Cloud for segmented, automated, and personalized email delivery. Managed guest data and automated communications via Slope PMS, synced with Salesforce. Updated and maintained website content using WordPress and Elementor, ensuring UX and brand consistency. Tracked campaign performance (email and social), compiling monthly reports with key metrics. Coordinated influencer partnerships and managed promotional stays. Designed visual materials, managed on-site signage, and ensured updated guest information.
Head of Marketing & Communications & Guest Relations at Baluardo Boutique Apartments
February 1, 2025 - Present
Full management of social media channels including content creation and publishing on Instagram, Facebook, and Google platforms. Created and regularly updated the website. Developed and executed digital marketing strategies. Managed reservations using Slope PMS including calendars, rates, and availability.
Graphic & Social Media Designer – Sports Industry at Pallacanestro Brescia (Serie A)
January 31, 2025 - August 21, 2025
Managed social media and graphic content for professional sports teams and athletes. Created graphic content for B2B events, LED boards, banners, and backdrops. Managed and produced projects from brief to final delivery. Designed marketing and e-marketing materials across platforms. Ensured brand consistency across corporate and promotional content. Designed advertisements, brochures, flyers, handouts, and online graphics. Collaborated with photography teams to develop final artwork. Produced graphic content for website re-skins, social media, email campaigns, page layouts, and banner ads.
Graphic & Social Media Manager – Sports Industry at Blu Basket Treviglio 1971 (Serie A2)
May 31, 2023 - August 21, 2025
Managed graphic and social media duties for basketball team in Serie A2 league.
Graphic & Social Media Manager – Sports Industry at Zero.Ventiquattro
May 31, 2023 - August 21, 2025
Handled graphic and social media for sports industry clients in Brescia.
Tables service, management, organization and accountability at Snax in the City
October 31, 2021 - August 21, 2025
Provided table service, management, organization, and accountability at event hospitality in Nottingham, UK.

Education

Bachelor of Web Marketing, Design & Business Communication at Accademia di Belle Arti Santa Giulia
September 1, 2021 - October 1, 2024
High School Diploma at Scientific High School Niccolò Copernico
September 1, 2016 - June 1, 2021
Bachelor of Web Marketing, Design & Business Communication at Accademia di Belle Arti Santa Giulia
September 1, 2021 - October 1, 2024
Scientific High School Degree at Nicolò Copernico
September 1, 2016 - June 1, 2021

Qualifications

Professional Engineer (PE) License
January 11, 2030 - August 7, 2025
Project Management Professional (PMP)
January 11, 2030 - August 7, 2025
Professional Engineer (PE) License
January 11, 2030 - August 21, 2025
Project Management Professional (PMP)
January 11, 2030 - August 21, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Software & Internet, Real Estate & Construction