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I’m a Montreal-based Production Designer, Art Director, and Stylist specializing in commercial and branded content. I have experience creating everything from concept and moodboards to full set execution, wardrobe styling, prop sourcing, and 3D renders. Most recently, I’ve been leading the look and feel of campaigns for brands like Transformer Table and Bath Fitter, helping bring lifestyle-driven environments to life for TV commercials, social content, and digital campaigns. I’m passionate about creating spaces and visuals that feel elevated, authentic, and story-driven while still being highly functional for production. I love collaborating with creative teams and thrive in fast-paced environments where attention to detail and strong visual direction are key.…I’m a Montreal-based Production Designer, Art Director, and Stylist specializing in commercial and branded content. I have experience creating everything from concept and moodboards to full set execution, wardrobe styling, prop sourcing, and 3D renders. Most recently, I’ve been leading the look and feel of campaigns for brands like Transformer Table and Bath Fitter, helping bring lifestyle-driven environments to life for TV commercials, social content, and digital campaigns. I’m passionate about creating spaces and visuals that feel elevated, authentic, and story-driven while still being highly functional for production. I love collaborating with creative teams and thrive in fast-paced environments where attention to detail and strong visual direction are key.

Erica Nicdao

Art Director, Content Creator, Stylist, +6

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I’m a Montreal-based Production Designer, Art Director, and Stylist specializing in commercial and branded content. I have experience creating everything from concept and moodboards to full set execution, wardrobe styling, prop sourcing, and 3D renders. Most recently, I’ve been leading the look and feel of campaigns for brands like Transformer Table and Bath Fitter, helping bring lifestyle-driven environments to life for TV commercials, social content, and digital campaigns. I’m passionate about creating spaces and visuals that feel elevated, authentic, and story-driven while still being highly functional for production. I love collaborating with creative teams and thrive in fast-paced environments where attention to detail and strong visual direction are key.…I’m a Montreal-based Production Designer, Art Director, and Stylist specializing in commercial and branded content. I have experience creating everything from concept and moodboards to full set execution, wardrobe styling, prop sourcing, and 3D renders. Most recently, I’ve been leading the look and feel of campaigns for brands like Transformer Table and Bath Fitter, helping bring lifestyle-driven environments to life for TV commercials, social content, and digital campaigns. I’m passionate about creating spaces and visuals that feel elevated, authentic, and story-driven while still being highly functional for production. I love collaborating with creative teams and thrive in fast-paced environments where attention to detail and strong visual direction are key.

Available to hire

I’m a Montreal-based Production Designer, Art Director, and Stylist specializing in commercial and branded content. I have experience creating everything from concept and moodboards to full set execution, wardrobe styling, prop sourcing, and 3D renders. Most recently, I’ve been leading the look and feel of campaigns for brands like Transformer Table and Bath Fitter, helping bring lifestyle-driven environments to life for TV commercials, social content, and digital campaigns.

I’m passionate about creating spaces and visuals that feel elevated, authentic, and story-driven while still being highly functional for production. I love collaborating with creative teams and thrive in fast-paced environments where attention to detail and strong visual direction are key.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Art Director & Content Marketing Lead at Transformer Table

June 30, 2025 - August 7, 2025

Part of the in-house marketing team at this furniture lifestyle brand. Played a key role in building the brand identity and establishing the company’s first in-house art department from the ground up. Led visual direction across performance marketing, social media, and digital campaigns. Developed and executed content strategies across Instagram, TikTok, YouTube, and Meta Ads. Defined and evolved the brand’s visual language through styling, set design, and storytelling. Created moodboards, look books, and concepts for brand storytelling and seasonal launches. Styled and directed over 100+ branded content shoots for use in organic, paid, and email marketing. Collaborated with copywriters, media buyers, and video editors to align creative with campaign goals. Helped scale Transformer Table’s visual brand during its growth from $20M to $160M in revenue.

Social Media & Content Creator (Freelance) at Self-employed

January 1, 2023 - Present

Developed content strategies and short-form video for personal brand and collaborations. Built a personal content brand on Instagram and Pinterest with a focus on interior styling and lifestyle. Created Reels and TikTok-style videos using CapCut and Canva, optimizing for platform trends and engagement. Researched trends, conducted audience analysis, and curated posts aligned with seasonal visual aesthetics. Currently seeking brand collaborations in lifestyle, home, and fashion verticals.

Freelance Prop and Set Stylist at 5 Pound Media

March 1, 2025 - Present

Styled and directed lifestyle sets for Diaper Genie’s Spring Campaign, contributing to branded visual storytelling across digital platforms. Collaborated with the creative team to design on-brand imagery for web and social media content. Developed moodboards and visual direction to align with campaign goals and target audience. Sourced props, styled sets, and helped ensure final content was engaging and social-ready. Contributed to a cohesive content shoot that enhanced the brand’s presence on Instagram and Pinterest.

Art Director & Production Designer at Self-employed / Freelance

January 1, 2023 - Present

Lead creative direction for commercial and branded content across fashion, lifestyle, and home categories; developed concepts from initial moodboards through final execution; created 3D renders and styling; managed on-set wardrobe, props, and environment design; collaborated with copywriters, media buyers, and video editors to align creative with campaign goals; contributed to Transformer Table brand growth from $20M to $160M in revenue.

Prop & Set Stylist at 5 Pound Media

March 1, 2025 - Present

Styled props for in-house and client shoots; contributed to Diaper Genie’s Spring Campaign; collaborated with creative and production teams to support branded visual storytelling across digital platforms.

Production Designer & Stylist at Bath Fitter

October 1, 2025 - Present

Led the creative direction for TV and commercial campaigns, defining the overall visual identity and aesthetic; developed concepts from initial moodboards through final execution, including set design, styling, and on-set oversight; oversaw wardrobe, props, and environment styling to ensure cohesive brand storytelling across content; collaborated with internal teams to bring campaigns to life from pre-production through shoot.