Abu Dhabi, UAE experience Creative and result-driven Content Creator and Social Media Handler with hands-on experience in managing and growing brand presence. Skilled in visuals storytelling, content planning and audience engagement, with a proven record of executing successful digital campaigns. Brings expertise in content trends and algorithms, ready to drive impactful campaigns for international brands. I am currently pursuing the final stage of an HND in Marketing and a Certificate III in Hospitality Management (Commercial Cookery), building on a foundation in English language skills and social media management.

Vijini Basnayake

Abu Dhabi, UAE experience Creative and result-driven Content Creator and Social Media Handler with hands-on experience in managing and growing brand presence. Skilled in visuals storytelling, content planning and audience engagement, with a proven record of executing successful digital campaigns. Brings expertise in content trends and algorithms, ready to drive impactful campaigns for international brands. I am currently pursuing the final stage of an HND in Marketing and a Certificate III in Hospitality Management (Commercial Cookery), building on a foundation in English language skills and social media management.

Available to hire

Abu Dhabi, UAE experience Creative and result-driven Content Creator and Social Media Handler with hands-on experience in managing and growing brand presence. Skilled in visuals storytelling, content planning and audience engagement, with a proven record of executing successful digital campaigns. Brings expertise in content trends and algorithms, ready to drive impactful campaigns for international brands.

I am currently pursuing the final stage of an HND in Marketing and a Certificate III in Hospitality Management (Commercial Cookery), building on a foundation in English language skills and social media management.

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Language

English
Advanced
Sinhala, Sinhalese
Advanced

Work Experience

Social Media Manager at External Moments Studio, Sri Lanka
August 1, 2025 - Present
Managed end-to-end social media presence, including content creation, paid ad campaigns and promotional material design.
Digital Marketer at Eternal Moments Studio, Sri Lanka
June 30, 2025 - June 30, 2025
Designed and created visual content including brochures, flyers, posters and customized photography packages for brand promotions and seasonal campaigns. Managed Facebook and Instagram pages with SEO-optimized captions, trending hashtags and scheduling.
Content Creator & Social Media Handler at Self-Employed / Freelance
June 30, 2025 - September 9, 2025
Designed and created visual content including brochures, posters, posts and custom photography packages for brand promotions and seasonal campaigns. Managed Facebook and Instagram pages with SEO-optimized captions, trending hashtags and scheduling. Created reels and curated selected images from photoshoots for platform-specific layouts.
Freelance Digital Marketer
June 1, 2025 - September 9, 2025
Designed and created visual content including brochures, flyers, posters and custom photo packaging for brand promotions and seasonal campaigns. Managed Facebook and Instagram pages with SEO-optimized captions, trending hashtags and scheduling. Created reels and curated selected images from photo sessions, formatting them for platform-specific layouts to maximize visual impact.
Freelance Content Creator at Self-Employed
March 1, 2025 - November 6, 2025
Conceptualize, script, film and edit original short-form videos and product reviews for social platforms (Instagram, TikTok, YouTube and Facebook) focused on travel, food and lifestyle. Collaborated with Barista Sri Lanka to create Instagram Stories and was invited as a special guest and brand ambassador during a Barista brand event. Produced UGC content including product showcases, testimonials and lifestyle visuals. Managed end-to-end production including concept development, scripting, filming, editing, voice-overs, captions and creative story uploads.
Marketing at Neo Media Marketing, Sri Lanka
February 28, 2023 - February 28, 2023
Marketing-related activities including SEO optimization, social media management and content creation for campaigns.
SEO Associate at Neo Media Marketing, Sri Lanka
February 28, 2023 - September 9, 2025
On-page SEO optimization; March 2022 - February 2023; responsibilities included keyword research, content optimization and performance tracking.
SEO Associate at Nels Dimora Hotel & Banquet Hall
June 27, 2020 - Present
Assisting in on-page SEO optimization including keyword placement, meta titles, meta descriptions, header tags, and internal linking. Conducting keyword research and competitor analysis to identify ranking opportunities.

Education

Bachelor of Business Management (Marketing) at BMS Campus, Colombo, Sri Lanka
January 1, 2024 - September 9, 2025
G.C.E. Advanced Level at Lyceum International School, Gampaha, Sri Lanka
January 1, 2019 - January 1, 2022
Bachelor of Business Management (Marketing) at BMS Campus, Colombo, Sri Lanka
January 1, 2020 - September 9, 2025
Advanced Level at Lyceum International School, Gampaha
January 1, 2019 - January 1, 2022
Bachelor of Business Management (Marketing) at BMS Campus, Colombo, Sri Lanka
January 1, 2024 - November 6, 2025
Advanced Level at Lyceum International School, Gampaha
January 1, 2019 - January 1, 2022

Qualifications

Higher National Diploma in Marketing (HND) - Final Stage
January 11, 2030 - September 9, 2025
Certificate III in Hospitality Management (Commercial Cookery)
January 11, 2030 - September 9, 2025
Certificate III in Hospitality Management (Commercial Cookery)
January 11, 2030 - September 9, 2025
G.C.E. Advanced Level
January 1, 2019 - January 1, 2022
Certificate III in Hospitality Management (Commercial Cookery)
January 1, 2019 - January 1, 2022
Higher National Diploma in Marketing
January 11, 2030 - November 6, 2025
Certificate III in Hospitality Management (Commercial Cookery)
January 11, 2030 - November 6, 2025
Bachelor of Business Management (Marketing)
January 11, 2030 - November 6, 2025
Advanced Level
January 1, 2019 - January 1, 2022
Higher National Diploma in Marketing
January 11, 2030 - November 6, 2025
Certificate III in Hospitality Management (Commercial Cookery)
January 11, 2030 - November 6, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Software & Internet