Tiffany Fraser
I’m Tiffany Fraser, a Digital Marketing & Influencer Campaign Specialist based in San Francisco.
About
I’m Tiffany Fraser, a Digital Marketing & Influencer Campaign Specialist based in San Francisco. I excel at planning and executing data-driven influencer programs, social media campaigns, and brand activations that move the needle across paid, owned, and earned media. I’ve led end-to-end campaign operations—from creative briefs and influencer coordination to content approvals and performance reporting—delivering measurable ROI and strong client satisfaction.
I thrive in fast-paced startup environments and enjoy turning trend analysis into actionable strategies. My background spans hospitality marketing, content strategy, email marketing, CRM tools, and rebranding initiatives that boost traffic and engagement. I hold a BBA from California Institute of Career Development, plus a Google Digital Marketing & E-Commerce Certificate and HubSpot CRM & Sales Tools training, and I’m open to hybrid work in SF.
- 6 years' experience
- Joined August 2025
Languages
- EnglishAdvanced
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
- Other
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Work experience· 12 roles
Led planning and execution of influencer campaigns, boosting engagement by 25% and lead generation by 40%. Developed creative briefs, coordinated with influencers, and oversaw content approval and delivery. Tracked campaign KPIs and delivered performance reports with strategic recommendations. Collaborated cross-functionally to align campaigns with brand objectives. Led rebranding initiatives resulting in 50% growth in web and social traffic.
Led planning and execution of influencer campaigns, boosting engagement by 25% and lead generation by 40%. Developed creative briefs, coordinated with influencers, and oversaw content approval and delivery. Tracked campaign KPIs and delivered performance reports with strategic recommendations. Collaborated cross-functionally to align campaigns with brand objectives. Led rebranding initiatives resulting in 50% growth in web and social traffic.
Spearheaded a comprehensive digital marketing campaign resulting in a 40% increase in online lead generation. Executed successful influencer marketing collaborations that drove a 25% rise in social media engagement. Managed end-to-end email marketing campaigns achieving a 15% improvement in click-through rates. Implemented SEO strategies leading to a 30% increase in organic website traffic.
Education· 7
Certifications and awards· 8
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