I am a Swiss-based marketing leader who builds brands through data-driven digital strategies, social media, and paid media. I founded Playa Yachting and Boat Rental World, launching growth initiatives across multi-channel marketing to drive revenue and brand awareness. From launching campaigns to AI-driven optimization and influencer partnerships, I’ve led teams to deliver measurable results, broaden online reach, and sustain business growth. I’m pursuing a Master in Online Marketing and continually refining my skills in Google Ads, SEO, and content creation.

Miguel Yanez Bulach

I am a Swiss-based marketing leader who builds brands through data-driven digital strategies, social media, and paid media. I founded Playa Yachting and Boat Rental World, launching growth initiatives across multi-channel marketing to drive revenue and brand awareness. From launching campaigns to AI-driven optimization and influencer partnerships, I’ve led teams to deliver measurable results, broaden online reach, and sustain business growth. I’m pursuing a Master in Online Marketing and continually refining my skills in Google Ads, SEO, and content creation.

Available to hire

I am a Swiss-based marketing leader who builds brands through data-driven digital strategies, social media, and paid media. I founded Playa Yachting and Boat Rental World, launching growth initiatives across multi-channel marketing to drive revenue and brand awareness.

From launching campaigns to AI-driven optimization and influencer partnerships, I’ve led teams to deliver measurable results, broaden online reach, and sustain business growth. I’m pursuing a Master in Online Marketing and continually refining my skills in Google Ads, SEO, and content creation.

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Language

Spanish; Castilian
Fluent
English
Fluent
German
Advanced

Work Experience

Founder & Chief Marketing Officer at Playa Yachting and Boat Rental World
March 1, 2025 - August 8, 2025
Developed and implemented a comprehensive strategy for the launch and expansion of the business through digital marketing channels, resulting in annual revenue growth exceeding $400K. Successfully orchestrated the divestment of the business in 2024, demonstrating strong leadership and business acumen.
Media Buyer & Digital Advertising at Media Buyer School
December 1, 2024 - August 8, 2025
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at Aza Animaciones, Spain
December 1, 2019 - August 8, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events including creation of multimedia content (video & graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar, Mexico
December 1, 2015 - August 8, 2025
Spearheaded digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%. Managed influencer campaigns to enhance brand awareness and reach.
Founder & Chief Marketing Officer at Playa Yachting and Boat Rental World
March 1, 2025 - August 27, 2025
Developed and implemented a comprehensive strategy for the launch and expansion of the business through digital marketing channels, resulting in annual revenue growth exceeding $400K. Successfully orchestrated the divestment of the business in 2024, demonstrating strong leadership and business acumen.
Media Buyer & Digital Advertising at Media Buyer School
December 1, 2024 - August 27, 2025
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at Aza Animaciones, Spain
January 1, 2019 - August 27, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events including creation of multimedia content (video & graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar, Mexico
January 1, 2015 - August 27, 2025
Spearheaded the implementation of digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%, and managed influencer campaigns to enhance brand awareness and reach.
Media Buyer & Digital Advertising
March 1, 2025 - September 16, 2025
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at AzA Animaciones, Spain
January 1, 2019 - September 16, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events including creation of multimedia content (video & graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar, Mexico
January 1, 2015 - September 16, 2025
Spearheaded the implementation of digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%. Managed influencer campaigns to enhance brand awareness and reach.
Founder & Chief Marketing Officer at Playa Yachting and Boat Rental World
December 31, 2024 - September 16, 2025
Developed and implemented a comprehensive digital marketing strategy for the launch and expansion of the business, driving annual revenue growth beyond $400k in under 3 years. Orchestrated the divestment of the business in 2024, demonstrating strong leadership and business acumen.
Online Marketing & Social Media Specialist at AZA Animacions
December 31, 2024 - September 16, 2025
Created and managed digital advertising campaigns in Spain, increasing online ticket sales for events and producing multimedia content (video & graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar
December 31, 2019 - September 16, 2025
Spearheaded digital marketing strategies that led to an 85% increase in event participation; developed content-driven PR campaigns expanding the brand's social media reach by 55%; managed influencer campaigns to improve brand awareness and reach.
Media Buyer at Media Buyer School
May 1, 2020 - Present
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at Aza Animacions
December 1, 2024 - September 16, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events including creation of multimedia content (video & graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar
December 31, 2015 - September 16, 2025
Headed the implementation of digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%. Managed influencer campaigns to enhance brand awareness and reach.
Media Buyer & Digital Advertising
May 1, 2020 - Present
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at AzA Animaciones
December 1, 2024 - September 16, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events; produced multimedia content (video & graphics) for brand promotion.
Event Marketing & Social Media Manager at Geisha Bar
January 1, 2015 - September 16, 2025
Led digital marketing strategies that increased event participation and expanded the brand's social media reach.
Event Marketing & Social Media Manager at Geisha Bar
January 1, 2019 - September 16, 2025
Led digital marketing strategies that increased event participation and expanded the brand's social media reach.
Media Buyer & Digital Advertising at Media Buyer School
March 1, 2025 - September 16, 2025
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at Aza Animacions
December 1, 2024 - September 16, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events including creation of multimedia content (video & graphics) for brand promotion.
Event Marketing & Social Media Manager at Geisha Bar
December 31, 2019 - September 16, 2025
Led the implementation of digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%. Managed influencer campaigns to enhance brand awareness and reach.
Founder & Chief Marketing Officer at Playa Yachting and Boat Rental World
May 2, 2020 - Present
Developed and implemented a comprehensive marketing strategy to launch and expand the business through digital marketing channels, resulting in annual revenue growth to exceed $400K in under 3 years. Led brand development, multi-channel campaigns, and cross-functional collaboration to scale growth.
Media Buyer & Digital Advertising at Media Buyer School
May 2, 2020 - Present
Managed high-budget social media and Google Ads campaigns; optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at AZA Animaciones
December 2, 2024 - September 26, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events, including development of multimedia content for brand promotion.
Event Marketing & Social Media Manager at Geisha Bar, Mexico
January 1, 2019 - September 26, 2025
Implemented digital marketing strategies that led to an 85% increase in event participation and expanded the brand’s social media reach by 55% through content-driven PR and influencer initiatives.
Media Buyer & Digital Advertising at Media Buyer School
May 1, 2020 - Present
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Online Marketing & Social Media Specialist at Zaa Animaciones (Spain)
December 1, 2024 - October 10, 2025
Created and managed digital advertising campaigns, increasing online ticket sales for events including creation of multimedia content (video & graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar
December 31, 2015 - October 10, 2025
Spearheaded the implementation of digital marketing strategies that led to an 85% increase in event participation; developed content-driven PR campaigns that expanded the brand's social media reach by 55%; managed influencer campaigns to enhance brand awareness and reach.
Event Marketing & Social Media Manager at Geisha Bar, Mexico
January 1, 2017 - December 31, 2019
Spearheaded the implementation of digital marketing strategies, increasing event participation by 85%. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%. Managed influencer campaigns to boost brand awareness and reach.
Core Skills & Expertise (Digital Marketing & Social Media) at Geisha Bar, Mexico
January 1, 2009 - December 31, 2015
Led digital marketing across Instagram, Facebook, LinkedIn, TikTok, and YouTube; content creation & video production using Adobe Premiere Pro, Canva, and Photoshop; website management & SEO (WordPress, Google Ads, YouTube SEO, Google Analytics); email and online advertising campaigns (CRM, Looker Studio, Facebook & Google Ads); event promotion & community engagement; project coordination & team collaboration (Clock Up, Loomly, Pipedrive CRM).
Online Marketing & Social Media Specialist at Aza Animaciones, Spain
August 1, 2024 - December 1, 2024
Created and managed digital advertising campaigns; increased online ticket sales for events; produced multimedia content (video and graphics) for brand promotions.
Event Marketing & Social Media Manager at Geisha Bar, Mexico
January 1, 2009 - December 31, 2015
Spearheaded the implementation of digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by 55%. Managed influencer campaigns to enhance brand awareness and reach.
Digital Marketing & Social Media Strategy at Self-employed / Freelancer
January 1, 2009 - December 31, 2015
Developed digital marketing and social media strategies across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Created and edited multimedia content (content creation & video creation using Adobe Premiere Pro, Canva, Photoshop). Managed website content and SEO.
Event Marketing & Social Media Manager at Geisha Bar
January 1, 2017 - December 31, 2019
Spearheaded digital marketing strategies that led to an 85% increase in event participation. Developed content-driven PR campaigns that expanded the brand's social media reach by approximately 55%. Managed influencer campaigns to enhance brand awareness and reach.
Media Buyer & Digital Advertising at Self-employed / Freelancer
May 1, 2020 - Present
Managed high-budget social media and Google Ads campaigns, optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.
Media Buyer & Digital Advertising at Independent / Freelance
May 1, 2020 - Present
Managed high-budget social media and Google Ads campaigns; optimized conversions through A/B testing, ad copywriting, and AI-driven automation to enhance performance and ROI.

Education

Add your educational history here.

Qualifications

Bachelor's in Technical Communication
January 11, 2030 - August 8, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - August 8, 2025
Google Ads
January 11, 2030 - August 8, 2025
SEO
January 11, 2030 - August 8, 2025
AI in Marketing
January 11, 2030 - August 8, 2025
WooCommerce
January 11, 2030 - August 8, 2025
Shopify Tools & Technologies
January 11, 2030 - August 8, 2025
Master in Online Marketing
January 11, 2030 - August 27, 2025
Bachelor’s in Technical Communication
January 11, 2030 - August 27, 2025
Google Ads Certification
January 11, 2030 - August 27, 2025
SEO Certification
January 11, 2030 - August 27, 2025
AI-driven Marketing Certification
January 11, 2030 - August 27, 2025
WooCommerce Certification
January 11, 2030 - August 27, 2025
Shopify Tools & Technologies Certification
January 11, 2030 - August 27, 2025
Master's in Online Marketing (pursuing)
January 11, 2030 - September 16, 2025
Bachelor’s in Technical Communication
January 11, 2030 - September 16, 2025
Google Ads Certification
January 11, 2030 - September 16, 2025
SEO Certification
January 11, 2030 - September 16, 2025
AI Driven Marketing Certification
January 11, 2030 - September 16, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - September 16, 2025
Bachelor's in Technical Communication
January 11, 2030 - September 16, 2025
Google Ads
January 11, 2030 - September 16, 2025
SEO
January 11, 2030 - September 16, 2025
AI in Marketing
January 11, 2030 - September 16, 2025
WooCommerce
January 11, 2030 - September 16, 2025
Shopify Tools & Technologies
January 11, 2030 - September 16, 2025
Master in Online Marketing
January 11, 2030 - September 16, 2025
Bachelor’s in Technical Communications
January 11, 2030 - September 16, 2025
Master in Online Marketing
January 11, 2030 - September 16, 2025
Bachelor’s in Technical Communications
January 11, 2030 - September 16, 2025
Google Ads Certification
January 11, 2030 - September 16, 2025
SEO Certification
January 11, 2030 - September 16, 2025
AI in Marketing Certification
January 11, 2030 - September 16, 2025
WooCommerce Certification
January 11, 2030 - September 16, 2025
Shopify Tools & Technologies Certification
January 11, 2030 - September 16, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - September 16, 2025
Bachelor’s in Technical Communication
January 11, 2030 - September 16, 2025
Google Ads
January 11, 2030 - September 16, 2025
SEO
January 11, 2030 - September 16, 2025
AI in Marketing
January 11, 2030 - September 16, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - September 16, 2025
Bachelor’s in Technical Communication
January 11, 2030 - September 16, 2025
Google Ads
January 11, 2030 - September 16, 2025
SEO
January 11, 2030 - September 16, 2025
AI in Marketing
January 11, 2030 - September 16, 2025
WooCommerce Tools & Technologies
January 11, 2030 - September 16, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - September 26, 2025
Bachelor's in Technical Communication
January 11, 2030 - September 26, 2025
Google Ads Certification
January 11, 2030 - September 26, 2025
SEO Certification
January 11, 2030 - September 26, 2025
AI-driven Marketing Certification
January 11, 2030 - September 26, 2025
Master in Online Marketing
January 11, 2030 - October 10, 2025
Bachelor's in Technical Communication
January 11, 2030 - October 10, 2025
Google Ads Certification
January 11, 2030 - October 10, 2025
SEO Certification
January 11, 2030 - October 10, 2025
AI in Marketing Certification
January 11, 2030 - October 10, 2025
WooCommerce Certification
January 11, 2030 - October 10, 2025
Shopify Tools & Technologies Certification
January 11, 2030 - October 10, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - December 16, 2025
Bachelor's in Technical Communications
January 11, 2030 - December 16, 2025
Google Ads
January 11, 2030 - December 16, 2025
SEO
January 11, 2030 - December 16, 2025
AI in Marketing
January 11, 2030 - December 16, 2025
WooCommerce
January 11, 2030 - December 16, 2025
Shopify Tools & Technologies
January 11, 2030 - December 16, 2025
Master in Online Marketing (pursuing)
January 11, 2030 - December 16, 2025
Bachelor's in Technical Communication
January 11, 2030 - December 16, 2025
Google Ads
January 11, 2030 - December 16, 2025
SEO
January 11, 2030 - December 16, 2025
AI in Marketing
January 11, 2030 - December 16, 2025
WooCommerce
January 11, 2030 - December 16, 2025
Shopify
January 11, 2030 - December 16, 2025
Google Ads Certification
January 11, 2030 - January 10, 2026
SEO Certification
January 11, 2030 - January 10, 2026
AI-driven Marketing Certification
January 11, 2030 - January 10, 2026
Master in Online Marketing (pursuing)
January 11, 2030 - February 21, 2026
Bachelor’s in Technical Communication
January 11, 2030 - February 21, 2026
Google Ads
January 11, 2030 - February 21, 2026
SEO
January 11, 2030 - February 21, 2026
AI in Marketing
January 11, 2030 - February 21, 2026
WooCommerce
January 11, 2030 - February 21, 2026
Shopify Tools & Technologies
January 11, 2030 - February 21, 2026
Google Analytics
January 11, 2030 - February 21, 2026

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Education, Other