I am a results-driven digital marketing specialist with experience managing Meta advertising campaigns, developing data-driven marketing strategies, and creating engaging content for social media. I focus on generating leads, increasing sales, improving brand visibility, and optimizing campaigns for stronger click-through rates, return on ad spend, and conversions. I have worked with clients across e-commerce, real estate, and education, and enjoy using performance insights to guide marketing decisions. With a background in biotechnology and molecular biology, along with professional digital marketing certifications, I bring an analytical, adaptable, and collaborative approach to every project.…

Abdul Wahab

I am a results-driven digital marketing specialist with experience managing Meta advertising campaigns, developing data-driven marketing strategies, and creating engaging content for social media. I focus on generating leads, increasing sales, improving brand visibility, and optimizing campaigns for stronger click-through rates, return on ad spend, and conversions. I have worked with clients across e-commerce, real estate, and education, and enjoy using performance insights to guide marketing decisions. With a background in biotechnology and molecular biology, along with professional digital marketing certifications, I bring an analytical, adaptable, and collaborative approach to every project.…

Available to hire

I am a results-driven digital marketing specialist with experience managing Meta advertising campaigns, developing data-driven marketing strategies, and creating engaging content for social media. I focus on generating leads, increasing sales, improving brand visibility, and optimizing campaigns for stronger click-through rates, return on ad spend, and conversions.

I have worked with clients across e-commerce, real estate, and education, and enjoy using performance insights to guide marketing decisions. With a background in biotechnology and molecular biology, along with professional digital marketing certifications, I bring an analytical, adaptable, and collaborative approach to every project.

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Work Experience

Digital Marketing Specialist at Freelance
January 1, 2023 - Present
Managed Facebook and Instagram advertising campaigns to generate leads and increase sales. Developed and executed data-driven marketing strategies to grow brand awareness, created content for Facebook, Instagram, and TikTok, optimized campaigns to improve CTR, ROAS, and conversions, analyzed performance metrics, and prepared campaign reports for clients in e-commerce, real estate, and education.
Senior Video Editor & Motion Designer at CreativeEdge Studio
January 1, 2023 - Present
Lead video post-production for brand campaigns, product launches, and social media content across TikTok, Instagram, and YouTube. Design and animate motion graphics and lower thirds using Adobe After Effects for corporate clients and content creators. Collaborate with marketing teams to produce 50+ reels and short-form videos per month, consistently achieving above-average engagement rates. Mentor junior editors and manage project timelines using Notion and Trello.
Digital Marketing Intern at Wapexp, Faisalabad
January 1, 2022 - January 1, 2023
Assisted with planning and executing social media campaigns across Facebook, Instagram, LinkedIn, Snapchat, and TikTok. Created content, analyzed performance data, and contributed to marketing strategy development to improve brand visibility and audience engagement.
Freelance Video Editor & Graphic Designer at Self-Employed
June 1, 2021 - December 1, 2022
Delivered end-to-end video editing for wedding highlights, event coverage, YouTube channels, and short film projects. Designed logos, social media kits, thumbnails, and promotional materials for 30+ clients across various industries. Built long-term relationships with clients resulting in 70% repeat business and referrals. Managed all client communications, contracts, and deliverables independently.
Junior Video Editor at PixelPulse Media Agency
March 1, 2020 - May 1, 2021
Edited raw footage into polished video content for advertising campaigns and corporate explainer videos. Assisted senior editors with color grading, audio syncing, and export optimization for various platforms. Contributed to graphic design tasks including social media posts, banners, and presentation decks.

Education

Bachelor of Arts in Visual Communication & Media Design at University of Creative Arts
January 1, 2016 - January 1, 2020
Bachelor of Arts in Visual Communication & Media Design at University of Creative Arts
January 1, 2016 - January 1, 2020
Bachelor of Arts in Visual Communication & Media Design at University of Creative Arts
January 1, 2016 - January 1, 2020
MPhil in Molecular Biology and Forensic Sciences at University of the Punjab, Lahore
October 1, 2023 - August 1, 2023
Graduation in Biotechnology at Riphah International University, Faisalabad
September 1, 2019 - July 1, 2023

Qualifications

Meta Social Media Marketing Professional
January 1, 2024 - September 23, 2026
Google Digital Marketing & E-commerce
September 1, 2022 - September 23, 2026
Freelancing
September 1, 2022 - September 23, 2026
Digital Marketing
January 1, 2021 - September 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Real Estate & Construction, Education