I am a creative Industrial Designer and Art Director with expertise in brand identity, digital campaigns, and UI/UX design. Skilled in Adobe Creative Suite, social media strategy, and SEO optimization, I excel at delivering visual content that increases brand engagement and strengthens market positioning. I am adept at managing end-to-end creative processes, from concept to production, ensuring alignment with business objectives. Throughout my career, I have developed and implemented strategic content plans, managed digital channels, and optimized visual assets to boost conversion rates and operational efficiency. With a strong foundation in product development, digital modeling, and project management, I am passionate about producing innovative design solutions that resonate with audiences and drive results.

Yu Pak

I am a creative Industrial Designer and Art Director with expertise in brand identity, digital campaigns, and UI/UX design. Skilled in Adobe Creative Suite, social media strategy, and SEO optimization, I excel at delivering visual content that increases brand engagement and strengthens market positioning. I am adept at managing end-to-end creative processes, from concept to production, ensuring alignment with business objectives. Throughout my career, I have developed and implemented strategic content plans, managed digital channels, and optimized visual assets to boost conversion rates and operational efficiency. With a strong foundation in product development, digital modeling, and project management, I am passionate about producing innovative design solutions that resonate with audiences and drive results.

Available to hire

I am a creative Industrial Designer and Art Director with expertise in brand identity, digital campaigns, and UI/UX design. Skilled in Adobe Creative Suite, social media strategy, and SEO optimization, I excel at delivering visual content that increases brand engagement and strengthens market positioning. I am adept at managing end-to-end creative processes, from concept to production, ensuring alignment with business objectives.

Throughout my career, I have developed and implemented strategic content plans, managed digital channels, and optimized visual assets to boost conversion rates and operational efficiency. With a strong foundation in product development, digital modeling, and project management, I am passionate about producing innovative design solutions that resonate with audiences and drive results.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Remote Office Administrator (Part-time) at CC Group Construction LLC
March 1, 2022 - August 8, 2025
Supported administrative and commercial processes, improving operational efficiency. Created custom business proposals and presentations for clients and stakeholders. Managed invoice tracking and staff database, reducing operational errors by 15%. Streamlined data workflows to improve accuracy and speed of internal processes.
Digital Content, Social Media & UX Specialist at Representaciones Hayya
February 1, 2020 - February 26, 2021
- Planned and produced multi-channel content campaigns across Instagram, Facebook, and web surfaces, expanding organic brand reach by 15%. - Designed and edited high-engagement video clips, carousels, and visual assets using Adobe Premiere Pro, After Effects, Photoshop, and Figma. - Monitored audience retention and conversion funnels using Google Analytics (GA4) and Google Search Console, implementing content optimizations that lifted conversions by 5%. - Gathered and synthesized community feedback to refine brand tone of voice, address core customer pain points, and iterate messaging.
Logistics Assistant (Internship) at Logística 3W
December 1, 2017 - August 8, 2025
Supervised sales, invoicing, and inventory, improving traceability and efficiency of administrative processes. Supported invoicing, product labeling, and database organization. Applied process improvement techniques to enhance product traceability.

Education

Bachelor's in Industrial Design at Rafael Landívar University – Guatemala
January 1, 2018 - November 1, 2023
Master's in Art Direction in Advertising Creativity at Voxel School | UCM – Madrid, Spain
October 1, 2024 - September 1, 2025

Qualifications

Fundamentals of Digital Marketing
March 1, 2023 - August 8, 2025
Inside LVMH Certificate
July 1, 2023 - August 8, 2025
Introductory Workshop to Fusion 360
September 1, 2016 - August 8, 2025

Industry Experience

Manufacturing, Media & Entertainment, Retail, Professional Services, Software & Internet