FW

Fernanda Winckler

Available to hire

I am a creative and analytical product leader specializing in e-commerce and digital product strategy, with a strong foundation in UX/UI and digital storytelling.

About

I am a creative and analytical product leader specializing in e-commerce and digital product strategy, with a strong foundation in UX/UI and digital storytelling. Over the years, I’ve successfully led e-commerce growth and performance marketing initiatives, driving significant revenue and lead generation increases while aligning business strategy with product development. My passion lies in building high-converting, brand-forward experiences that merge design, strategy, and performance seamlessly.

Throughout my career, I’ve managed multiple connected platforms, directed marketing campaigns, and led cross-functional teams. I have experience working in international environments with fluency in English and Portuguese and working proficiency in Swedish. My work has earned recognition, including award-winning designs featured in WGSN and British VOGUE.

  • 4 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • PortugueseFluent
  • SwedishIntermediate

Industry experience

  • Retail
  • Consumer Goods
  • Software & Internet
  • Energy & Utilities
  • Media & Entertainment

More experts in Stockholm, Sweden

Work experience

E-commerce Manager · Kitchens by PaulJan 2025 – Present · 1 yr 11 mos

Lead e-commerce and growth across four connected platforms, including redesigning and optimizing PaulBadran.com for SEO leading to a 500%+ increase in premium project leads. Boosted revenue by 300% in 6 months for Kitchens.se by improving UX, adding high-demand brands, and integrating local logistics. Designed new quoting tool to improve conversions and user flow (in development). Managed commercial sites selling IKEA-compatible fronts, increasing leads via strategic traffic flows. Developed and managed performance marketing strategy, including budget planning, external agency management, and tracking key KPIs across campaigns. Lead a small cross-functional team and aligned business and product strategy with CEO.

E-commerce & Marketing Manager · Miniware ABApr 2024 – Aug 2025 · 1 yr 5 mos

Led European marketing strategy and managed social, sales, and e-commerce activities. Launched a new Shopify store with SEO-driven content and intuitive UX. Managed budgets, campaigns, KPIs, and directed full content production pipeline. Supported trade shows and PR events across multiple European markets.

Chief Marketing Officer (CMO) · Givewatts, Stockholm/KenyaMar 2022 – Aug 2025 · 3 yrs 6 mos

Led global marketing and brand strategy for clean energy projects in East Africa. Directed international photo/video campaigns and created storytelling systems embedding field insights in communications. Developed and launched digital tools and web platforms for fundraising and global partner engagement. Reported to the board and collaborated cross-functionally across marketing, operations, and fundraising.

Education

MBA · London School of Commerce2016 – 2018
BA in Fashion Design · Pontifícia Universidade Católica do Paraná2010 – 2015
Intensive Design (Scholarship) · Moda Pelle Academy2011
Digital Media Creative · Hyper Island2019 – 2021

Certifications and awards

Cambridge Certified MBA2016 – 2018

Hire Fernanda Winckler today

Post a job and invite Fernanda, or contact them directly. No hidden commission.

Post a job