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I'm Dharma Raj, a Digital Marketing Expert with over 7 years of experience driving growth through data-backed strategies. I've managed over $50 million in ad spend across Google Ads and Meta Ads, helping brands across EdTech, Real Estate, SaaS, and B2B sectors scale their leads, lower acquisition costs, and maximize ROI. I specialize in building high-converting campaigns, identifying audience intent, and executing performance-first strategies that deliver measurable business results. Throughout my career, I have generated over 750+ quality leads monthly for property management services across the USA, UAE, UK, and Canada using PPC campaigns. My work involves designing and executing awareness-building campaigns on Meta platforms, leveraging advanced data analysis tools to optimize campaign performance, and leading teams to implement custom strategies for multiple in-house products and markets.…I'm Dharma Raj, a Digital Marketing Expert with over 7 years of experience driving growth through data-backed strategies. I've managed over $50 million in ad spend across Google Ads and Meta Ads, helping brands across EdTech, Real Estate, SaaS, and B2B sectors scale their leads, lower acquisition costs, and maximize ROI. I specialize in building high-converting campaigns, identifying audience intent, and executing performance-first strategies that deliver measurable business results. Throughout my career, I have generated over 750+ quality leads monthly for property management services across the USA, UAE, UK, and Canada using PPC campaigns. My work involves designing and executing awareness-building campaigns on Meta platforms, leveraging advanced data analysis tools to optimize campaign performance, and leading teams to implement custom strategies for multiple in-house products and markets.

Dharma Raj

Digital Marketer, Performance Marketer, Growth Marketer, +2

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I'm Dharma Raj, a Digital Marketing Expert with over 7 years of experience driving growth through data-backed strategies. I've managed over $50 million in ad spend across Google Ads and Meta Ads, helping brands across EdTech, Real Estate, SaaS, and B2B sectors scale their leads, lower acquisition costs, and maximize ROI. I specialize in building high-converting campaigns, identifying audience intent, and executing performance-first strategies that deliver measurable business results. Throughout my career, I have generated over 750+ quality leads monthly for property management services across the USA, UAE, UK, and Canada using PPC campaigns. My work involves designing and executing awareness-building campaigns on Meta platforms, leveraging advanced data analysis tools to optimize campaign performance, and leading teams to implement custom strategies for multiple in-house products and markets.…I'm Dharma Raj, a Digital Marketing Expert with over 7 years of experience driving growth through data-backed strategies. I've managed over $50 million in ad spend across Google Ads and Meta Ads, helping brands across EdTech, Real Estate, SaaS, and B2B sectors scale their leads, lower acquisition costs, and maximize ROI. I specialize in building high-converting campaigns, identifying audience intent, and executing performance-first strategies that deliver measurable business results. Throughout my career, I have generated over 750+ quality leads monthly for property management services across the USA, UAE, UK, and Canada using PPC campaigns. My work involves designing and executing awareness-building campaigns on Meta platforms, leveraging advanced data analysis tools to optimize campaign performance, and leading teams to implement custom strategies for multiple in-house products and markets.

Available to hire

I’m Dharma Raj, a Digital Marketing Expert with over 7 years of experience driving growth through data-backed strategies. I’ve managed over $50 million in ad spend across Google Ads and Meta Ads, helping brands across EdTech, Real Estate, SaaS, and B2B sectors scale their leads, lower acquisition costs, and maximize ROI. I specialize in building high-converting campaigns, identifying audience intent, and executing performance-first strategies that deliver measurable business results.

Throughout my career, I have generated over 750+ quality leads monthly for property management services across the USA, UAE, UK, and Canada using PPC campaigns. My work involves designing and executing awareness-building campaigns on Meta platforms, leveraging advanced data analysis tools to optimize campaign performance, and leading teams to implement custom strategies for multiple in-house products and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Manager at Rajam Property Management Services Pvt Ltd

May 1, 2024 - Present

Managed a Growth Marketing Team as a Digital Advertising Specialist since March 2025, overseeing large-scale paid ad campaigns across Google Ads and Meta Ads for EdTech brands. Responsible for managing over $1 million in ad spend per month, focusing on improving customer acquisition, ROAS, and lead quality with campaigns targeting new buyer acquisition across US states such as Arizona and Florida. Delivered full-funnel strategies contributing to improved ROAS and consistent month-on-month growth.

Digital Advertising Specialist at U.S.-Based Agency (unnamed)

March 1, 2025 - Present

Managed and scaled paid ad campaigns across Google Ads and Meta Ads focusing on EdTech brands. Handled over $1 million in ad spend monthly, focusing on improving customer acquisition, ROAS, and lead quality. Executed data-driven campaign optimizations and developed lookalike audience strategies and attribution settings to improve tracking and conversions.

Digital Marketing Team Lead at Fido Groups

December 31, 2022 - August 8, 2025

Collaborated with Canadian clients including event management companies, staffing agencies, and background verification software providers. Achieved 20-30% month-on-month increase in potential leads for event management clients through targeted PPC strategies. Designed and optimized advertising campaigns for the Canadian market, focusing on enhancing lead quality and conversions. Managed a team of over 15 members, implementing custom strategies for products like Fido Academy, Fido Market, and Fido Meta, boosting course sales, platform usage, and cryptocurrency awareness.

Digital Marketing Specialist at Bums Talent Solutions

November 30, 2023 - August 8, 2025

Generated leads using Meta platforms for Bachelors of Vocational Studies in VR & AR programs, achieving full enrollment annually. Managed PPC campaigns for a UAE-based IT support firm focused on generating leads for managed IT services, resulting in increased lead relevance and quality, higher conversion rates, and reduced cost per qualified lead. Collaborated with a Chennai-based real estate company to develop dual-platform campaign strategy on Google Search and Meta Lead Ads, improving lead quality by 60% and increasing sales calls. Supported an interior design studio by identifying previous ad gaps and executing Meta carousel and video creative campaigns doubling inquiry rates and boosting conversions.

Digital Marketing Executive at PUSJV

December 31, 2020 - August 8, 2025

Ran full-funnel Google Ads and Meta Ads campaigns for MyBeeClub (EdTech), targeting parents interested in early learning. Improved conversion paths and implemented remarketing sequences, doubling monthly conversions from 40 to 83 within 2 months and achieving 5x ROAS while significantly lowering CAC. Managed large-scale lead spend across Facebook, Instagram, and Google for ESA-funded student acquisition in Arizona and Florida, reducing CAC by over 30% through improved audience segmentation and creative refresh cycles.