Dharma Raj

Managed and scaled paid ad campaigns across Google Ads and Meta Ads focusing on EdTech brands. Handled over $1 million in ad spend monthly, focusing on improving customer acquisition, ROAS, and lead quality. Executed data-driven campaign optimizations and developed lookalike audience strategies and attribution settings to improve tracking and conversions.

Managed a Growth Marketing Team as a Digital Advertising Specialist since March 2025, overseeing large-scale paid ad campaigns across Google Ads and Meta Ads for EdTech brands. Responsible for managing over $1 million in ad spend per month, focusing on improving customer acquisition, ROAS, and lead quality with campaigns targeting new buyer acquisition across US states such as Arizona and Florida. Delivered full-funnel strategies contributing to improved ROAS and consistent month-on-month growth.

Generated leads using Meta platforms for Bachelors of Vocational Studies in VR & AR programs, achieving full enrollment annually. Managed PPC campaigns for a UAE-based IT support firm focused on generating leads for managed IT services, resulting in increased lead relevance and quality, higher conversion rates, and reduced cost per qualified lead. Collaborated with a Chennai-based real estate company to develop dual-platform campaign strategy on Google Search and Meta Lead Ads, improving lead quality by 60% and increasing sales calls. Supported an interior design studio by identifying previous ad gaps and executing Meta carousel and video creative campaigns doubling inquiry rates and boosting conversions.