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I am a bilingual Social Media Specialist and Community Manager with over 7 years of experience working with agencies and companies. I have managed social media platforms, campaigns, and content creation across diverse sectors such as tourism, healthcare, legal, finance, and education. Skilled in maintaining smooth communication between talent and brands, I develop content strategies that effectively boost engagement and strengthen digital presence. Proficient in platforms including Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, I adapt brand tone and voice to suit various audiences and cultural contexts. Highly organized, proactive, and results-driven, I have successfully improved reach, engagement, and lead conversion rates through strategic content management.…I am a bilingual Social Media Specialist and Community Manager with over 7 years of experience working with agencies and companies. I have managed social media platforms, campaigns, and content creation across diverse sectors such as tourism, healthcare, legal, finance, and education. Skilled in maintaining smooth communication between talent and brands, I develop content strategies that effectively boost engagement and strengthen digital presence. Proficient in platforms including Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, I adapt brand tone and voice to suit various audiences and cultural contexts. Highly organized, proactive, and results-driven, I have successfully improved reach, engagement, and lead conversion rates through strategic content management.

Natalia Santiana A

Social Media Manager, Community Manager, Copywriter, +2

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I am a bilingual Social Media Specialist and Community Manager with over 7 years of experience working with agencies and companies. I have managed social media platforms, campaigns, and content creation across diverse sectors such as tourism, healthcare, legal, finance, and education. Skilled in maintaining smooth communication between talent and brands, I develop content strategies that effectively boost engagement and strengthen digital presence. Proficient in platforms including Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, I adapt brand tone and voice to suit various audiences and cultural contexts. Highly organized, proactive, and results-driven, I have successfully improved reach, engagement, and lead conversion rates through strategic content management.…I am a bilingual Social Media Specialist and Community Manager with over 7 years of experience working with agencies and companies. I have managed social media platforms, campaigns, and content creation across diverse sectors such as tourism, healthcare, legal, finance, and education. Skilled in maintaining smooth communication between talent and brands, I develop content strategies that effectively boost engagement and strengthen digital presence. Proficient in platforms including Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, I adapt brand tone and voice to suit various audiences and cultural contexts. Highly organized, proactive, and results-driven, I have successfully improved reach, engagement, and lead conversion rates through strategic content management.

Available to hire

I am a bilingual Social Media Specialist and Community Manager with over 7 years of experience working with agencies and companies. I have managed social media platforms, campaigns, and content creation across diverse sectors such as tourism, healthcare, legal, finance, and education. Skilled in maintaining smooth communication between talent and brands, I develop content strategies that effectively boost engagement and strengthen digital presence.

Proficient in platforms including Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn, I adapt brand tone and voice to suit various audiences and cultural contexts. Highly organized, proactive, and results-driven, I have successfully improved reach, engagement, and lead conversion rates through strategic content management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Community Manager & Copywriter, Social Media Specialist & Content Creator at Be! World Studies – Australia – Latin America (Remote)

March 1, 2025 - August 8, 2025

Created educational content and copywriting for clients’ social media in health, legal, and finance sectors. Adapted messaging for different audiences and coordinated posts and campaigns on TikTok, Instagram, LinkedIn, and YouTube Shorts. Monitored metrics to optimize content, increasing engagement and organic reach significantly. Produced visually appealing short videos that boosted reach and interaction by 30%. Managed social media for study abroad campaigns, maintaining a consistent tone for Latin American audiences. Created persuasive copy and visuals that increased engagement by 45%. Coordinated deliverables with content creators ensuring deadlines and quality standards. Implemented content strategies that raised lead conversion rates from 2% to 5%.

Marketing and Communications Coordinator at Andyelica Marketing Agency – Quito, Ecuador

October 1, 2023 - August 8, 2025

Led the Marketing and Communications department, managing digital campaigns and ensuring measurable results. Directed company’s digital presence redesign, improving brand visibility and user experience on social media and other platforms. Developed brand positioning, lead acquisition, and customer lifetime value strategies in coordination with sales team to generate high-conversion opportunities.

Communications & Social Media Coordinator at Semerca Insurance Agency – Ecuador

November 1, 2021 - August 8, 2025

Edited and optimized multimedia content for mobile platforms, ensuring consistency and engagement. Managed content for subscription campaigns achieving a 50% redemption rate. Developed push notification strategies that improved retention and click-through rates. Delivered sports content adapted for digital audiences aligning with evolving preferences and trends.

Sports Journalist & Content Editor at Xurpas Online and Mobile “Grupo Link” – Remote (Ecuador, Brazil, Mexico)

June 1, 2017 - August 8, 2025

Delivered real-time and recorded sports content for digital audiences, adapting formats and tone according to user preferences and trends. Edited and optimized content to enhance user engagement.