Available to hire
I am a highly skilled marketer, project manager, and GRI-certified sustainability analyst with an MBA and 9 years of experience across marketing, advertising, and online/offline communication within the banking, NGO, government, automotive, FMCG, and retail sectors. My expertise lies in strategic communication, campaign management, sustainability reporting, and partnership development.
I am passionate about women and youth empowerment programs and currently manage initiatives aimed at enhancing women’s economic participation. I am dedicated to building innovative outreach strategies, strengthening brand presence, and driving impactful communication and sustainability projects.
Experience Level
Work Experience
Senior Communication Specialist at Crown Prince Foundation
March 31, 2023 - August 8, 2025Prepared requests for proposals and recognition plans, developed research-based 360 communication strategies for CPF and initiatives both internally and externally. Managed internal and external communication planning and showcasing outcomes. Planned and executed events, press conferences, communication and outreach activities, and implemented brand restructuring and image enhancement. Reported and evaluated communication campaign results, centralized communication within teams, and engaged business networks to reach target audiences.
Communication Specialist at Crown Prince Foundation
December 31, 2022 - August 8, 2025Built briefing systems to centralize communication between CPF communication team and initiatives. Created requests for technical proposals relevant to events and agencies. Developed communication strategies for youth, partners, and stakeholders across multiple sectors including government projects, automotive, FMCG, retail, pharmaceutical, banking and NGOs. Led campaigns including ATL, BTL, DM, digital, social media, and on-ground events. Retained clients on offline, online and digital platforms and supervised account executives and community managers.
ESG Analyst at Unknown Employer
June 30, 2019 - August 8, 2025Assessed MENA companies based on Environmental, Social, and Governance factors to support investors with innovative sustainability analysis. Developed the first ESG rating platform and data assembling for listed Saudi and Qatari companies. Benchmarked clients with global players and developed sustainability indices. Analyzed corporate governance standards in the UK, Saudi Arabia, and Qatar. Implemented SASB measures and understood OECD standards. Established global and regional benchmarks for key industry sectors including banking, oil & gas, steel, petrochemical, and transportation.
Sustainability Excellence
June 30, 2016 - August 8, 2025Shorouq & NFS Manager at Bank al Etihad
April 1, 2023 - PresentManaged women's proposition program aiming for women's economic participation from financial and non-financial aspects. Achieved new partnerships and community collaborations, increasing partners and women participants significantly. Signed WEFI code with the Financial Alliance for Women. Implemented annual SME award, non-financial trainings, and strategies. Managed Rise Academy's financial literacy outreach and enhancement processes, project management, vendors, partners, and team coordination.
Senior Communication Specialist at Crown Prince Foundation
March 1, 2023 - August 8, 2025Prepared requests for proposals and recognition plans. Built research-based strategies for 360 communication for CPF and initiatives (external & internal). Achieved internal and external strategies for communication planning and showcasing outcomes. Planned and executed events, press conferences, communication, and outreach activities. Implemented brand restructure and image changes. Reported and evaluated communication campaigns in advocacy and public policy. Built a briefing system to centralize communication between teams and initiatives. Worked on utilizing business networks to reach partners and target audiences. Created requests for technical proposals for events, creative agencies, and relevant third parties. Developed communication for youth, partners, and all stakeholders.
Communication Specialist at Crown Prince Foundation
December 1, 2022 - August 8, 2025Handled campaign management including ATL, BTL, DM, digital, social media, and ground events. Led retainer clients on online, digital, and offline levels. Supervised teams including account executives and community managers across accounts. Developed business technical proposals and pitches. Managed governmental projects such as Basma school project with Ministry of Education. Worked across multiple sectors including automotive (Nissan & INFINITI Jordan), FMCGs (Nestle Waters, Ghadeer Waters, etc.), retail (Whole & All home, DNA Lifestyle), pharmaceutical (Syngenta PPM), banking (Bank Al Etihad digital projects), and NGOs (Tkiyet Um Ali, Wunderman).
ESG (Environmental, Social, Governance) Analyst
June 1, 2019 - August 8, 2025Conducted assessment of MENA companies based on ESG factors. Supported investors with innovative sustainability analysis. Developed the first ESG rating platform and data assembling for the MENA region including Saudi and Qatari listed companies. Benchmarked clients with global players. Developed Sustainability Indices. Worked with European Foundation for Quality Management framework. Conducted in-depth analysis of corporate governance standards in UK, Saudi Arabia, and Qatar. Implemented SASB measures. Developed global and regional benchmarks for top companies in various sectors including banking, oil & gas, steel, petrochemical, and transportation.
Sustainability Excellence
June 1, 2016 - August 8, 2025Shoruq & NFS Manager at Bank Al Etihad
April 1, 2023 - PresentManaged Bank Al Etihad women’s proposition program to ensure women’s economic participation from both financial and non-financial aspects. Achieved new partnerships and community collaborations, increasing partners from 6 to 19 and women participants from 30 to 53. Signed WEFI code with Financial Alliance for Women. As NFS Manager, implemented annual SME awards and non-financial trainings and strategy. As Rise Academy Manager, built outreach strategy and enhanced processes for program expansion. Oversaw project management, vendors, partners, and other stakeholders.
Education
Master in Business Administration (MBA) at Middle East University (MEU)
January 1, 2016 - January 1, 2019Bachelor in Business Administration at Princess Sumaya University (PSUT)
January 1, 2011 - January 1, 2015International Baccalaureate (IBO) at Ahliyya School for Girls (ASG)
January 1, 1997 - January 1, 2011Master in Business Administration (MBA) at Middle East University (MEU)
January 1, 2016 - January 1, 2019Bachelor in Business Administration at Princess Sumaya University for Technology (PSUT)
January 1, 2011 - January 1, 2015International Baccalaureate (IBO) at Ahliyya School for Girls (ASG)
January 1, 1997 - January 1, 2011Qualifications
Certificate of Achievement - Entrepreneurship in Emerging Economies
January 1, 2020 - August 8, 2025Multidiplomacy Diploma
January 1, 2021 - August 8, 2025Design Thinking Certificate
January 1, 2022 - August 8, 2025Introduction to Sustainability Reporting and GRI Standards
January 1, 2021 - January 1, 2022JCI Japan Leadership Academy Diploma
January 1, 2022 - August 8, 2025Certificate of Achievement, Entrepreneurship in Emerging Economies
January 1, 2020 - August 8, 2025Multidiplomacy Diploma
January 1, 2021 - August 8, 2025Design Thinking Certificate
January 1, 2022 - August 8, 2025Introduction to Sustainability Reporting and GRI Standards
January 1, 2021 - January 1, 2022JCI Japan Leadership Academy Diploma
January 1, 2022 - August 8, 2025Training Certification - Bank Al Etihad
January 11, 2030 - August 8, 2025Industry Experience
Financial Services, Government, Non-Profit Organization, Consumer Goods, Retail
Experience Level
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