I am an insight-driven marketer with a background in Psychology and a Master of Science in Marketing. Skilled in content strategy, customer engagement, and brand growth across startups and international teams, I am passionate about using behavioral insights to shape brand messaging, campaign strategy, and multi-channel outreach. I work closely with founding teams to drive customer growth and retention in fast-paced, early-stage environments, designing go-to-market strategies and refining social media efforts to reach wider audiences and improve results. With experience in collaborating with product teams to enhance user experience and Shopify flows, I have increased customer retention by 85% through journey refinement. I am dedicated to continuous improvement of digital performance and customer outcomes, leveraging data-driven insights to optimize campaigns and operations in dynamic settings.

I am an insight-driven marketer with a background in Psychology and a Master of Science in Marketing. Skilled in content strategy, customer engagement, and brand growth across startups and international teams, I am passionate about using behavioral insights to shape brand messaging, campaign strategy, and multi-channel outreach. I work closely with founding teams to drive customer growth and retention in fast-paced, early-stage environments, designing go-to-market strategies and refining social media efforts to reach wider audiences and improve results. With experience in collaborating with product teams to enhance user experience and Shopify flows, I have increased customer retention by 85% through journey refinement. I am dedicated to continuous improvement of digital performance and customer outcomes, leveraging data-driven insights to optimize campaigns and operations in dynamic settings.

Available to hire

I am an insight-driven marketer with a background in Psychology and a Master of Science in Marketing. Skilled in content strategy, customer engagement, and brand growth across startups and international teams, I am passionate about using behavioral insights to shape brand messaging, campaign strategy, and multi-channel outreach. I work closely with founding teams to drive customer growth and retention in fast-paced, early-stage environments, designing go-to-market strategies and refining social media efforts to reach wider audiences and improve results.

With experience in collaborating with product teams to enhance user experience and Shopify flows, I have increased customer retention by 85% through journey refinement. I am dedicated to continuous improvement of digital performance and customer outcomes, leveraging data-driven insights to optimize campaigns and operations in dynamic settings.

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Experience Level

Language

English
Advanced
Hindi
Fluent
Gujarati
Fluent

Work Experience

Chief of Outgoing Corporate Sector at AIESEC
June 30, 2024 - August 8, 2025
Built and maintained international partnerships to support growth-focused collaboration and strengthen AIESEC’s global brand presence. Aligned sales, marketing, and operations on strategy for consistent product delivery and execution. Led product lifecycle planning using stakeholder insights and market data. Developed SOPs to optimize internal processes and improve customer outcomes. Organized national and regional events to elevate visibility and drive professional engagement.
National Support Team at AIESEC
February 28, 2023 - August 8, 2025
Audited sales performance and advised on optimization using QLM data. Consulted on product development to align with market trends. Created toolkits and resources to support local teams across functions. Delivered workshops on branding, positioning, and performance improvement.

Education

Masters of Science in Marketing at UCD Michael Smurfit Graduate Business School
January 11, 2030 - August 1, 2025
Bachelor of Arts in Psychology at SNDT Women's University
January 11, 2030 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Non-Profit Organization, Retail