I am an insight-driven marketer with a background in Psychology and a Master of Science in Marketing. Skilled in content strategy, customer engagement, and brand growth across startups and international teams, I am passionate about using behavioral insights to shape brand messaging, campaign strategy, and multi-channel outreach. I work closely with founding teams to drive customer growth and retention in fast-paced, early-stage environments, designing go-to-market strategies and refining social media efforts to reach wider audiences and improve results.
With experience in collaborating with product teams to enhance user experience and Shopify flows, I have increased customer retention by 85% through journey refinement. I am dedicated to continuous improvement of digital performance and customer outcomes, leveraging data-driven insights to optimize campaigns and operations in dynamic settings.
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