I'm a UX/UI & Product Designer with over 6 years of experience in creating user-centered digital products. My passion lies in crafting intuitive and accessible solutions that meet user needs across various sectors. I have a versatile background in both freelance and long-term roles, allowing me to build a consistent track record of improving user flows and boosting conversions. I love working collaboratively with cross-functional teams to drive strategic product decisions and enhance user experiences.

Giulia Vilaça

I'm a UX/UI & Product Designer with over 6 years of experience in creating user-centered digital products. My passion lies in crafting intuitive and accessible solutions that meet user needs across various sectors. I have a versatile background in both freelance and long-term roles, allowing me to build a consistent track record of improving user flows and boosting conversions. I love working collaboratively with cross-functional teams to drive strategic product decisions and enhance user experiences.

Available to hire

I’m a UX/UI & Product Designer with over 6 years of experience in creating user-centered digital products. My passion lies in crafting intuitive and accessible solutions that meet user needs across various sectors. I have a versatile background in both freelance and long-term roles, allowing me to build a consistent track record of improving user flows and boosting conversions. I love working collaboratively with cross-functional teams to drive strategic product decisions and enhance user experiences.

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Experience Level

Expert

Language

English
Advanced
Portuguese
Advanced

Work Experience

UX Designer at Estudando.com
December 31, 2023 - August 8, 2025
Responsible for mobile and web navigation visual solutions including wireframes, low and high fidelity prototypes. Managed communication with stakeholders and developers to ensure quality digital experiences.
UX Designer at Gotcha!
December 31, 2021 - August 8, 2025
Conducted user interviews, created surveys, and performed qualitative and quantitative research. Developed navigation flows, wireframes, and prototypes with varying fidelities to improve user experience.
Design & Social Media at Wild Fire Restaurant
December 31, 2024 - August 8, 2025
Produced content to be posted online, increasing traffic and appealing to target audiences. Created posts, pages, and applications to attract customers using programming skills to build web pages and applications. Measured key performance indicators.
Volunteer Designer at Vision Products
December 31, 2023 - August 8, 2025
Volunteered as a designer, gaining first opportunity to work in Auckland within a non-profit environment, contributing design skills to support community needs.
Senior UX Designer at Delinea EdTech
January 1, 2020 - December 31, 2023
Led UX strategy for AI-enhanced education products; created user flows, wireframes, prototypes and high-fidelity UI aligning pedagogy and product goals; executed qualitative and quantitative research, interviews and usability tests; applied and evolved design systems for web and mobile; collaborated with PMs, engineers and academic experts to ensure feasibility and high-quality delivery; ran A/B tests and continuous UX improvements based on analytics and user insights; redesigned checkout experience for an e-commerce product, reducing drop-off and increasing conversions.
Senior UX Designer at Delinea EdTech
January 1, 2024 - December 31, 2025
Led UX strategy for AI-enhanced education products; continued remote work focusing on AI features, design system evolution, and UX optimization.
UI/UX & Digital Content Designer at Wildfire Restaurant
November 1, 2023 - May 31, 2024
Improved digital presence and booking performance through redesigned landing pages and visual assets; produced cross-platform UI materials for campaigns and brand communication; designed digital and print materials to enhance brand engagement.
Freelance UX/UI & Branding Designer at Remote
January 1, 2018 - Present
Designed UX flows, wireframes, prototypes and UI for web and mobile products; built brand identities, guidelines, logos and corporate materials; created marketing assets, email layouts, landing pages and digital campaign visuals; offered UX consulting for small businesses, optimizing funnels and improving product usability.
Freelance UX/UI & Branding Designer at Self-Employed
January 1, 2018 - Present
Designed UX flows, wireframes, prototypes, and UI for web and mobile products while building brand identities and optimizing user experiences for small businesses.

Education

Graphic Design at UNIBH
January 1, 2014 - December 31, 2016
UX - User Experience at UNIBH
January 1, 2018 - December 31, 2019
ALURALS I Education at Auckland
January 1, 2023 - December 31, 2024
English School at NZ
January 11, 2030 - August 8, 2025
Bachelor of Technology in Graphic Design at UniBH
January 1, 2014 - January 1, 2016
UX Design Training at Alura
January 1, 2018 - January 1, 2020
Bachelor of Technology in Graphic Design at UniBH
January 1, 2014 - January 1, 2016
UX Design Training at Alura
January 1, 2018 - January 1, 2020
Bachelor of Technology in Graphic Design at UniBH
January 1, 2014 - January 1, 2016
UX Design Training at Alura
January 1, 2018 - January 1, 2020

Qualifications

Foundations of UX Design
January 11, 2030 - December 12, 2025
English Certificate C1 (EF SET 68/100)
January 11, 2030 - December 12, 2025
English for UX Design — The Starter
January 11, 2030 - December 12, 2025
Foundations of UX Design
January 11, 2030 - December 12, 2025
English Certificate C1
January 11, 2030 - December 12, 2025
English for UX Design
January 11, 2030 - December 12, 2025
Foundations of UX Design
January 11, 2030 - June 14, 2026
English Certificate C1 (68/100)
January 11, 2030 - June 14, 2026
English for UX Design
January 11, 2030 - June 14, 2026

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Retail, Software & Internet, Professional Services