Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a multidisciplinary professional with over 10 years of expertise in strategic marketing, branding, and investment promotion. Alongside this, I have dedicated over a decade to independent music production, songwriting, and sound design. My career spans luxury real estate, hospitality, fashion, and finance sectors across Russia, Southeast Asia, and global markets. As an artist, I produce conceptual projects blending electronic, synth-pop, cinematic, and dark poetic elements that have achieved chart recognition and commercial licensing. I merge business strategy with creative direction, delivering projects that deliver measurable commercial results and emotional impact.…I am a multidisciplinary professional with over 10 years of expertise in strategic marketing, branding, and investment promotion. Alongside this, I have dedicated over a decade to independent music production, songwriting, and sound design. My career spans luxury real estate, hospitality, fashion, and finance sectors across Russia, Southeast Asia, and global markets. As an artist, I produce conceptual projects blending electronic, synth-pop, cinematic, and dark poetic elements that have achieved chart recognition and commercial licensing. I merge business strategy with creative direction, delivering projects that deliver measurable commercial results and emotional impact.

Joseph Grigoryants

Music Producer, Songwriter, Sound Designer, +2





I am a multidisciplinary professional with over 10 years of expertise in strategic marketing, branding, and investment promotion. Alongside this, I have dedicated over a decade to independent music production, songwriting, and sound design. My career spans luxury real estate, hospitality, fashion, and finance sectors across Russia, Southeast Asia, and global markets. As an artist, I produce conceptual projects blending electronic, synth-pop, cinematic, and dark poetic elements that have achieved chart recognition and commercial licensing. I merge business strategy with creative direction, delivering projects that deliver measurable commercial results and emotional impact.…I am a multidisciplinary professional with over 10 years of expertise in strategic marketing, branding, and investment promotion. Alongside this, I have dedicated over a decade to independent music production, songwriting, and sound design. My career spans luxury real estate, hospitality, fashion, and finance sectors across Russia, Southeast Asia, and global markets. As an artist, I produce conceptual projects blending electronic, synth-pop, cinematic, and dark poetic elements that have achieved chart recognition and commercial licensing. I merge business strategy with creative direction, delivering projects that deliver measurable commercial results and emotional impact.

Available to hire

I am a multidisciplinary professional with over 10 years of expertise in strategic marketing, branding, and investment promotion. Alongside this, I have dedicated over a decade to independent music production, songwriting, and sound design. My career spans luxury real estate, hospitality, fashion, and finance sectors across Russia, Southeast Asia, and global markets.

As an artist, I produce conceptual projects blending electronic, synth-pop, cinematic, and dark poetic elements that have achieved chart recognition and commercial licensing. I merge business strategy with creative direction, delivering projects that deliver measurable commercial results and emotional impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Advanced

Italian

Intermediate

Hebrew (modern)

Beginner

Work Experience

Marketing & Product Strategy Lead at PT The Cube Group

June 1, 2024 - Present

Developed full investment offer including pricing models, payment plans, and ROI simulations for international markets. Designed brand positioning and product narrative aligned with investor motivations. Created A/B-tested advertising campaigns on Google Ads and Meta targeting segmented audiences, resulting in higher CTR and improved CPL. Built WhatsApp-integrated lead funnels and prepared technical workflows for AMO CRM. Oversaw visual identity development in collaboration with designers and content creators. Conducted competitive benchmarking of premium Bali hotels and residences, producing a 90+ page research report with positioning recommendations. Managed investor communications strategy and content for landing pages, investor decks, and email campaigns.

Music Producer at Media Sharks Label, Higher School of Economics

November 1, 2022 - August 8, 2025

Produced, mixed, and mastered songs for label artists. Developed artist image, branding, and promotion. Directed recording sessions and coordinated songwriting and arrangement. Managed distribution to streaming platforms and press engagement.

CEO / Managing Partner / Marketing Lead at Bel Air Estate

January 1, 2022 - August 12, 2025

Led marketing and sales for luxury real estate, closing over 5 high-value deals monthly. Created brand identity for premium developments, investor decks, and PR campaigns with influencers. Earlier roles included PR & Brand Manager at World Fashion Channel, Senior Product Marketing Manager at Russian International Bank, and Luxury Media Planner at Optimum Media OMD Group.

Global Independent Artist / Music Producer (Iosif Gri) at Self-employed

January 1, 2011 - Present

Released Maker Being: Regeneration EP (2022), reaching #17 on iTunes Russia (Electronic). Upcoming album Maker Being II: Rebellion (2025) featuring synthwave, glitch-pop, poetic electronic styles. Produced and released multiple singles featuring collaborations with other artists. Licensed music for Pond5 and curated libraries for commercial use. Managed artist branding, visual identity, and promotional campaigns.