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I am a product designer based in Seattle, WA, with a strong tech background and a passion for AI and front-end development, particularly HTML and CSS. I thrive on engaging with users directly to understand their perspectives and transforming those insights into strategic design solutions that drive impactful products. With over four years of experience at companies like Uber, StudentUniverse, and KPMG, I have contributed to product features, optimized product flows, and led projects from concept to launch. I am comfortable working cross-functionally and take pride in improving experiences through research-driven design.…I am a product designer based in Seattle, WA, with a strong tech background and a passion for AI and front-end development, particularly HTML and CSS. I thrive on engaging with users directly to understand their perspectives and transforming those insights into strategic design solutions that drive impactful products. With over four years of experience at companies like Uber, StudentUniverse, and KPMG, I have contributed to product features, optimized product flows, and led projects from concept to launch. I am comfortable working cross-functionally and take pride in improving experiences through research-driven design.

Herika Koshti

Product Designer, UX Designer, UI Designer, +2

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I am a product designer based in Seattle, WA, with a strong tech background and a passion for AI and front-end development, particularly HTML and CSS. I thrive on engaging with users directly to understand their perspectives and transforming those insights into strategic design solutions that drive impactful products. With over four years of experience at companies like Uber, StudentUniverse, and KPMG, I have contributed to product features, optimized product flows, and led projects from concept to launch. I am comfortable working cross-functionally and take pride in improving experiences through research-driven design.…I am a product designer based in Seattle, WA, with a strong tech background and a passion for AI and front-end development, particularly HTML and CSS. I thrive on engaging with users directly to understand their perspectives and transforming those insights into strategic design solutions that drive impactful products. With over four years of experience at companies like Uber, StudentUniverse, and KPMG, I have contributed to product features, optimized product flows, and led projects from concept to launch. I am comfortable working cross-functionally and take pride in improving experiences through research-driven design.

Available to hire

I am a product designer based in Seattle, WA, with a strong tech background and a passion for AI and front-end development, particularly HTML and CSS. I thrive on engaging with users directly to understand their perspectives and transforming those insights into strategic design solutions that drive impactful products.

With over four years of experience at companies like Uber, StudentUniverse, and KPMG, I have contributed to product features, optimized product flows, and led projects from concept to launch. I am comfortable working cross-functionally and take pride in improving experiences through research-driven design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

UI/UX Designer at Zen National Corporation (E-commerce startup)

June 1, 2025 - August 8, 2025

Led the end-to-end redesign of the Peppaca e-commerce platform as a solo designer by creating the information architecture and all core features for buyers, sellers, and admin users. Conducted 25+ user interviews and worked closely with the product and engineering teams. Designed and delivered the Peppapipe video-sharing app from ideation to MVP in 6 weeks, collaborating with developers, and achieving 100+ daily active users post-launch.

Product Designer at Uber (Ride-sharing)

December 31, 2023 - August 8, 2025

Designed and launched Uber’s rider verification feature, enabling nearly two-thirds of active U.S. riders to verify their profiles. Utilized usability testing to streamline the flow and improve completion rates. Collaborated with engineering and research teams to launch a verified badge for riders, addressing safety concerns, reducing cancellations, and increasing driver confidence.

Design Coordinator at Northeastern University (Mentoring Platform)

April 30, 2023 - August 8, 2025

Led user research with over 50 students using Typeform to discover mentorship needs, which informed the launch of MentorHub’s 1:1 career-matching feature. Designed 20+ social media assets using Canva and Figma to boost engagement and enhance brand visibility through visual storytelling.

Product Designer at StudentUniverse (Travel E-commerce)

January 31, 2023 - August 8, 2025

Launched two checkout features: baggage selection and seat upgrades. Leveraged competitive analysis and A/B testing to increase average order value by 15%. Conducted heuristic evaluation to identify and resolve usability and accessibility issues, resulting in a 10% increase in task completion and improved booking flow clarity.

Product Designer at KPMG (Digital Services)

August 31, 2021 - August 8, 2025

Redesigned the checkout flow using heat map data and user interviews to reduce friction points and decrease cart abandonment. Collaborated with engineers and product managers to launch dynamic product bundling, enhancing cross-sell opportunities and ensuring consistent responsive design across devices.