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I am a PPC Specialist with 5 years of experience in Paid Media, managing over $5M in ad spend across platforms like Meta, Google, LinkedIn, Pinterest, and TikTok Ads. I have a proven track record in driving lead generation and ROAS optimization for companies in digital products, education, e-commerce, and service industries. I am experienced in handling budgets from $500 to $200K per month, improving CPL, ROAS, CPC, and CAC through high-performance strategies, audience segmentation, and A/B testing. I am a strong team player with international experience working with remote teams and have led teams of up to 5 people. I am passionate about scaling campaigns and achieving market-leader positions for product launches and e-commerce brands through data-driven paid media management.…I am a PPC Specialist with 5 years of experience in Paid Media, managing over $5M in ad spend across platforms like Meta, Google, LinkedIn, Pinterest, and TikTok Ads. I have a proven track record in driving lead generation and ROAS optimization for companies in digital products, education, e-commerce, and service industries. I am experienced in handling budgets from $500 to $200K per month, improving CPL, ROAS, CPC, and CAC through high-performance strategies, audience segmentation, and A/B testing. I am a strong team player with international experience working with remote teams and have led teams of up to 5 people. I am passionate about scaling campaigns and achieving market-leader positions for product launches and e-commerce brands through data-driven paid media management.

Gabriel Magalhães

Marketing Strategist, Copywriter, PPC Manager, +3

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I am a PPC Specialist with 5 years of experience in Paid Media, managing over $5M in ad spend across platforms like Meta, Google, LinkedIn, Pinterest, and TikTok Ads. I have a proven track record in driving lead generation and ROAS optimization for companies in digital products, education, e-commerce, and service industries. I am experienced in handling budgets from $500 to $200K per month, improving CPL, ROAS, CPC, and CAC through high-performance strategies, audience segmentation, and A/B testing. I am a strong team player with international experience working with remote teams and have led teams of up to 5 people. I am passionate about scaling campaigns and achieving market-leader positions for product launches and e-commerce brands through data-driven paid media management.…I am a PPC Specialist with 5 years of experience in Paid Media, managing over $5M in ad spend across platforms like Meta, Google, LinkedIn, Pinterest, and TikTok Ads. I have a proven track record in driving lead generation and ROAS optimization for companies in digital products, education, e-commerce, and service industries. I am experienced in handling budgets from $500 to $200K per month, improving CPL, ROAS, CPC, and CAC through high-performance strategies, audience segmentation, and A/B testing. I am a strong team player with international experience working with remote teams and have led teams of up to 5 people. I am passionate about scaling campaigns and achieving market-leader positions for product launches and e-commerce brands through data-driven paid media management.

Available to hire

I am a PPC Specialist with 5 years of experience in Paid Media, managing over $5M in ad spend across platforms like Meta, Google, LinkedIn, Pinterest, and TikTok Ads. I have a proven track record in driving lead generation and ROAS optimization for companies in digital products, education, e-commerce, and service industries. I am experienced in handling budgets from $500 to $200K per month, improving CPL, ROAS, CPC, and CAC through high-performance strategies, audience segmentation, and A/B testing.

I am a strong team player with international experience working with remote teams and have led teams of up to 5 people. I am passionate about scaling campaigns and achieving market-leader positions for product launches and e-commerce brands through data-driven paid media management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Head of Paid Media at Push Media

August 1, 2025 - August 28, 2025

Led PPC operations for Lojas Zinzane, one of Brazil’s largest fashion e-commerce stores with over 30,000 monthly customers. Achieved a consistent ROAS of 10.0 with campaigns on Google Ads and Meta Ads. Managed and mentored a team of Paid Media specialists, focusing on scaling e-commerce revenue through PPC.

Head of Paid Traffic at Push Media

June 1, 2025 - Present

Coordinator of a team of Traffic Managers working with one of Brazil's biggest e-commerces, Lojas Zinzane, with over 30,000 monthly customers. Maintained a consistent ROAS of 10.0 running campaigns on Meta Ads and Google Ads.

Head of Paid Media at Faculdade Mar Atlântico

May 1, 2025 - August 28, 2025

Scaled student base from zero to over 10,000 students in under 2 years via PPC and Social campaigns on Meta, Google, and LinkedIn Ads. Delivered qualified leads daily to the sales team at optimized CPA. Executed paid media strategy and campaigns for new course launches and evergreen funnels.

Head of Paid Traffic at Faculdade Mar Atlântico

May 1, 2025 - August 9, 2025

Developed online advertising strategies and operated campaigns on Meta Ads, Google Ads and LinkedIn Ads for an online university growing from 0 to 10,000 students in less than 2 years. Delivered qualified leads daily for the Sales Team and ran digital launches for new courses.

Traffic Manager at Italo Marsili

March 1, 2025 - August 28, 2025

Managed $200K/month budget across Meta, Google, LinkedIn, and TikTok Ads. Drove consistent ROAS for digital product launches, including a major launch generating approximately R$3.5M revenue from R$1M ad spend. Operated evergreen sales funnels and handled brand campaigns for multiple experts.

Traffic Manager at Italo Marsili

March 1, 2025 - August 9, 2025

Worked as the main Traffic Manager for this top 5 Hotmart Seller in Brazil, managing budgets up to $200,000/month. Responsibilities included audience growth, running evergreen sales funnel campaigns, and managing paid media for monthly launches, including products from other experts like Samia Marsili, José Roberto, and Vitor Becker.

Head of Paid Media at Magalhães Mídias

January 1, 2021 - Present

Ran PPC and Social campaigns for over 25 clients across e-commerce, digital products, and services. Managed 150+ product launches, scaling many to market-leader positions. Coordinated PPC teams of up to 5 media buyers, providing strategy and organization to scale campaigns effectively.

CEO at Magalhães Mídias

January 1, 2021 - Present

As CEO, I act both as a Traffic Manager and Head of Paid Traffic, coordinating teams of up to 5 traffic managers. We worked with more than 25 companies, operating around 150 digital launches across various niches, most being market leaders. I also have experience with e-commerces and increasing brand awareness on a national scale.