I am a results-driven Digital Marketing and MarTech professional with over four years of hands-on experience, specializing in customer data platforms, audience segmentation, digital content creation, and campaign analytics. I blend data-driven strategies with compelling design, leveraging tools like Adobe InDesign, Illustrator, and Photoshop to create impactful, audience-targeted content while maintaining strong expertise in SEO, SEA, and B2C communications. I thrive at the intersection of data and design, passionate about leveraging marketing technologies to transform insights into action. I communicate effectively in bilingual settings and seek to contribute to a forward-thinking organization where I can grow continuously, drive digital innovation, and contribute meaningfully to business growth.

Muthulakshmi Viswanathan

I am a results-driven Digital Marketing and MarTech professional with over four years of hands-on experience, specializing in customer data platforms, audience segmentation, digital content creation, and campaign analytics. I blend data-driven strategies with compelling design, leveraging tools like Adobe InDesign, Illustrator, and Photoshop to create impactful, audience-targeted content while maintaining strong expertise in SEO, SEA, and B2C communications. I thrive at the intersection of data and design, passionate about leveraging marketing technologies to transform insights into action. I communicate effectively in bilingual settings and seek to contribute to a forward-thinking organization where I can grow continuously, drive digital innovation, and contribute meaningfully to business growth.

Available to hire

I am a results-driven Digital Marketing and MarTech professional with over four years of hands-on experience, specializing in customer data platforms, audience segmentation, digital content creation, and campaign analytics. I blend data-driven strategies with compelling design, leveraging tools like Adobe InDesign, Illustrator, and Photoshop to create impactful, audience-targeted content while maintaining strong expertise in SEO, SEA, and B2C communications.

I thrive at the intersection of data and design, passionate about leveraging marketing technologies to transform insights into action. I communicate effectively in bilingual settings and seek to contribute to a forward-thinking organization where I can grow continuously, drive digital innovation, and contribute meaningfully to business growth.

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Language

English
Fluent
Tamil
Fluent
French
Intermediate
Telugu
Fluent

Work Experience

Digital Marketing Specialist – Freelance
January 31, 2024 - August 9, 2025
Led targeted email and LinkedIn outreach initiatives achieving 25% growth in client engagement. Created digital marketing collateral including flyers, ads, and videos using Canva and Adobe Creative Suite. Partnered with media buyers to manage digital collaborations and monitored campaign performance, improving open and click-through rates by 25%. Maintained brand integrity and balanced visual design (80-85%) with content creation (15-20%), customizing assets for clients in the FMCG sector.
Digital Marketing Specialist at Propuls'Up, Paris, France
December 31, 2022 - August 9, 2025
Executed targeted email and LinkedIn campaigns improving client engagement and program enrollment. Designed advertisements, flyers, and promotional videos with Canva and applied SEA strategies to enhance brand visibility across Google Ads and social media. Developed SEO and SEA methods for over 10 campaigns to improve rankings and generate leads. Led design projects (85% design work) and collaborated cross-functionally on bilingual marketing materials. Supported CRM data segmentation and campaign tracking using Excel and tools such as HubSpot, GA4, and Meta Ads Manager.
Marketing & Data Analyst at Sattvic Food Solutions PVT. LTD, Chennai, India
December 31, 2019 - August 9, 2025
Created promotional flyers, product labels, and brochures using Adobe Illustrator and InDesign. Developed data-informed content and campaign strategies across company digital channels ensuring brand consistency. Managed customer data onboarding within CDPs and resource planning for a global team. Supported email marketing campaigns with segmentation and performance tracking. Conducted social listening and campaign analyses to optimize content direction. Maintained website and digital assets and ensured high data quality and integrity. Collaborated cross-functionally on customer attributes for segmentation and reporting.

Education

Master of Science at Paris School of Business, Paris, France
January 1, 2019 - December 31, 2020
Bachelor of Engineering at Velammal Engineering College, Anna University, Chennai, India
January 1, 2013 - December 31, 2017

Qualifications

Adobe Experience Platform Fundamentals
January 1, 2025 - August 9, 2025
Google Ads Search Certification
January 1, 2024 - December 31, 2025
Google Analytics GA4 Certification
January 1, 2023 - December 31, 2024
Introduction to Graphic Design: Photoshop, Illustrator, and InDesign
January 1, 2023 - August 9, 2025
Google Analytics “Alison” Certificate No: 383-17903672
January 1, 2020 - August 9, 2025
Microsoft Office 2010 – Revised 2018 “Alison” Certificate No: 1332-17903672
January 1, 2019 - August 9, 2025

Industry Experience

Consumer Goods, Education, Retail, Professional Services