I am a strategic Social Media Manager with a proven track record of creating and executing high-impact campaigns that drive engagement, strengthen brand reputation, and achieve measurable results. I excel at managing multi-platform strategies for individuals and corporates, combining creative storytelling with data-driven insights. Experienced in leading content creation across video, graphics, and copy, and leveraging analytics, AI-powered tools, and influencer partnerships to optimize performance. I am adept at building online communities and delivering impactful results that align with brand objectives locally and globally. With a solid foundation in marketing, consumer behavior, and business development, I continuously enhance my skills in digital advertising, SEO, and social media growth to drive successful brand campaigns.

George Massouh

I am a strategic Social Media Manager with a proven track record of creating and executing high-impact campaigns that drive engagement, strengthen brand reputation, and achieve measurable results. I excel at managing multi-platform strategies for individuals and corporates, combining creative storytelling with data-driven insights. Experienced in leading content creation across video, graphics, and copy, and leveraging analytics, AI-powered tools, and influencer partnerships to optimize performance. I am adept at building online communities and delivering impactful results that align with brand objectives locally and globally. With a solid foundation in marketing, consumer behavior, and business development, I continuously enhance my skills in digital advertising, SEO, and social media growth to drive successful brand campaigns.

Available to hire

I am a strategic Social Media Manager with a proven track record of creating and executing high-impact campaigns that drive engagement, strengthen brand reputation, and achieve measurable results. I excel at managing multi-platform strategies for individuals and corporates, combining creative storytelling with data-driven insights. Experienced in leading content creation across video, graphics, and copy, and leveraging analytics, AI-powered tools, and influencer partnerships to optimize performance.

I am adept at building online communities and delivering impactful results that align with brand objectives locally and globally. With a solid foundation in marketing, consumer behavior, and business development, I continuously enhance my skills in digital advertising, SEO, and social media growth to drive successful brand campaigns.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Operations Manager at Micky House Kid-Friendly Centre - Syria
June 1, 2024 - Present
Managed daily operations, staff scheduling, and customer service. Maintained a safe and engaging play environment for children. Handled cash, inventory, and parental communication. Implemented improvements that increased customer retention.
Founder & Digital Marketing Lead at Darvix (Personal Brand) - Port Elizabeth, South Africa
June 1, 2024 - Present
Built and managed an e-commerce business focused on pet care products. Developed content strategies across Instagram and TikTok. Boosted search engine rankings using keyword research and SEO strategies. Managed customer support, logistics, and local delivery. Launched marketing campaigns using Meta Business Suite.
Brand & Digital Marketing Manager at Home Furniture Business (Start-up Launch) - Syria
January 1, 2024 - August 9, 2025
Built the brand identity and managed Facebook & Instagram presence. Developed content strategies and improved customer engagement. Handled direct client communication and boosted online inquiries.

Education

Bachelor of Business Administration - Marketing Major at Wadi International University (WIU) - Syria
January 1, 2020 - January 1, 2024

Qualifications

SEO Training Course
January 1, 2024 - August 9, 2025
Fundamentals of Digital Marketing (Google)
January 1, 2023 - August 9, 2025
Digital Marketing Specialization (University of Illinois via Coursera)
January 1, 2023 - August 9, 2025

Industry Experience

Retail, Consumer Goods, Professional Services, Software & Internet, Media & Entertainment