Portfolio: Creative and concept-driven content specialist with experience in the luxury, fashion, and event sectors in Switzerland and Italy. I combine visual storytelling with strategic brand thinking and develop creative content concepts that unify aesthetics, identity, and digital presence. Experienced in international high-end brand environments and in the execution of cross-platform content formats.

Celine Speetzen

Portfolio: Creative and concept-driven content specialist with experience in the luxury, fashion, and event sectors in Switzerland and Italy. I combine visual storytelling with strategic brand thinking and develop creative content concepts that unify aesthetics, identity, and digital presence. Experienced in international high-end brand environments and in the execution of cross-platform content formats.

Available to hire

Portfolio: Creative and concept-driven content specialist with experience in the luxury, fashion, and event sectors in Switzerland and Italy. I combine visual storytelling with strategic brand thinking and develop creative content concepts that unify aesthetics, identity, and digital presence.

Experienced in international high-end brand environments and in the execution of cross-platform content formats.

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Language

Italian
Fluent
German
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Social Media Support at Schwing&Stampf Festival
January 1, 2024 - Present
Supported social media activities for the festival in Switzerland, managing online presence and engagement.
Social Media & Content Manager at Laax Rental
November 1, 2021 - Present
Managed social media channels and content creation, enhancing brand awareness and customer engagement.
Freelance Model at Various Brands and Academic Projects
December 1, 2022 - Present
Modeled for brands such as Beltsamore, SorayaTheLabel, Le Capsole, Zalando Beauty, Marangoni, IU AV, and CKD Master in Italy and Barcelona.
Backstage Assistant at Max Mara & Sportmax, Milan Fashion Week
September 30, 2022 - August 9, 2025
Assisted backstage during major fashion events, supporting designers and ensuring smooth event production.
Backstage Assistant at Chopard, 76. Festival du Cannes
April 30, 2023 - August 9, 2025
Provided backstage assistance at the Cannes Festival, ensuring the behind-the-scenes operations were efficient.
Client Advisor & Experience Specialist at Burton Store, Laax
September 1, 2024 - August 9, 2025
Advised clients and enhanced their experiences in retail, specializing in fitting and customer service.
Retail & Rental Experience Consultant at Laax Rental
May 31, 2023 - August 9, 2025
Provided expert consulting on rental services and overall retail customer experience.
Architectural Internship at Virginia Lorello Architetto
August 1, 2025 - Present
Gained hands-on experience in architectural design and project execution under licensed architect supervision.
MFW Backstage Assistant at Max Mara & Sportmax
October 31, 2023 - September 28, 2025
Backstage assistant during Milan Fashion Week; supported shows and production teams.
Backstage Assistant at Chopard, 76th Festival du Cannes
April 30, 2023 - September 28, 2025
Backstage assistant during Cannes Festival; assisted with show operations and coordination with designers.
Social Media & Content Creative at Laax Rental
November 1, 2024 - Present
Active co-creation of content and brand strategies; concept development and production of creative content; development of visually consistent content series; editorial planning and cross-platform implementation; ensuring coherent and consistent brand communication.
Social Media Support at Schwing & Stampf Festival
August 1, 2025 - Present
Development of creative event content concepts; Live content production in festival environments; On-site visual documentation and storytelling; Collaboration with marketing and event teams.
Visual & Brand Content Developer at feed.me.milan
January 1, 2022 - January 1, 2024
Development of a distinctive visual brand identity; Concept development of content in the food & lifestyle sector; Building and growing a digital community; Collaboration with local gastronomy businesses.
Visual Instagram campaign content & storytelling at Marina Rinaldi
November 1, 2023 - Present
Visual Instagram campaign content & storytelling.
Creative TikTok campaign execution at Calvin Klein
February 1, 2023 - Present
Creative TikTok campaign execution with Alice Colino.
Brand storytelling on Instagram at Moana Bikini
August 1, 2025 - October 1, 2025
Strengthening brand presence on Instagram through authentic and visually consistent storytelling.
Content & Brand Positioning on Instagram at Live Fresh
January 1, 2026 - Present
Positioning the brand on Instagram within the lifestyle sector through visually compelling short-form videos.
Backstage Assistant at Milan Fashion Week
September 1, 2022 - September 1, 2025
Support of styling and PR teams backstage; Coordination with international teams; Work within high-end luxury brand environments (including Max Mara, Sportmax, Fendi, Ferragamo, Moschino, N21, Ports 1961).
Backstage Assistant at Chopard – Festival de Cannes
May 1, 2023 - Present
Support of styling and PR teams within international event environments; Coordination with brand and organizational teams.
Content & Brand Identity Designer at feed.me Milan
January 1, 2022 - January 1, 2024
Development of a distinctive visual brand identity; concept development of content in the food & lifestyle sector; building and growing a digital community; collaboration with local gastronomy businesses
Content & Storytelling for Instagram Campaigns at Marina Rinaldi
November 1, 2023 - Present
Visual Instagram campaign content & storytelling
Brand Instagram Campaign (Moana Bikini) at Moana Bikini
August 1, 2025 - October 1, 2025
Strengthening brand presence on Instagram through authentic and visually consistent storytelling
Brand Positioning on Instagram (Live Fresh) at Live Fresh
January 1, 2026 - Present
Positioning the brand on Instagram within the lifestyle sector through visually compelling short-form videos

Education

BSc in Architectural Design at Politecnico di Milano
January 1, 2019 - January 1, 2022
High School Diploma at Liceo Statale G. Carducci
January 1, 2014 - January 1, 2019
BSc in Architectural Design at Politecnico di Milano
January 1, 2019 - January 1, 2022
Linguistic High School Diploma at Liceo Statale G. Carducci, Viareggio, IT
January 1, 2014 - January 1, 2019
BSc in Architectural Design at Politecnico di Milano
January 1, 2019 - December 31, 2022
High School Diploma at Liceo Statale G. Carducci, Viareggio
January 1, 2014 - December 31, 2019
BSc in Architectural Design at Politecnico di Milano
January 1, 2019 - December 31, 2022
Linguistic High School Diploma at Liceo Statale G. Carducci, Viar egggio, IT
January 1, 2014 - December 31, 2019
BSc in Architectural Design at Politecnico di Milano
January 1, 2019 - January 1, 2022
Linguistic High School Diploma at Liceo Statale G. Carducci
January 1, 2014 - January 1, 2019
BSc Architectural Design at Politecnico di Milano
January 1, 2019 - January 1, 2022
High School Diploma at Liceo Statale G. Carducci
July 1, 2019 - July 1, 2019
BSc Architectural Design at Politecnico di Milano, IT
January 1, 2019 - January 1, 2022
High School Diploma at Liceo Statale G. Carducci, IT
January 11, 2030 - July 1, 2019

Qualifications

Vogue Online Certificate - Social Media Strategy & Marketing
January 1, 2025 - August 9, 2025
Inside LVMH Certificate - Creation & Branding, Retail & Customer Experience
January 1, 2024 - August 9, 2025
Entrepreneurial Skillpass - Entrepreneurship, Business Strategy & Innovation
January 1, 2017 - August 9, 2025
Vogue Online Certificate
January 1, 2025 - September 28, 2025
Social Media Strategy & Marketing Inside LVMH Certificate
January 1, 2024 - September 28, 2025
Entrepreneurship, Business Strategy & Innovation portfolio
January 1, 2017 - September 28, 2025
Vogue Online Certificate
January 1, 2025 - September 28, 2025
Social Media Strategy & Marketing Inside LVMH Certificate
January 1, 2024 - September 28, 2025
Creation & Branding, Retail & Customer Experience
January 1, 2024 - September 28, 2025
Entrepreneurship, Business Strategy & Innovation portfolio
January 1, 2017 - September 28, 2025
Vogue Online Certificate
January 1, 2025 - September 28, 2025
Social Media Strategy & Marketing Inside LVMH Certificate
January 1, 2024 - September 28, 2025
Entrepreneurship, Business Strategy & Innovation
January 1, 2017 - September 28, 2025
Vogue Online Certificate
January 1, 2025 - September 28, 2025
Social Media Strategy & Marketing Inside LVMH Certificate
January 1, 2024 - September 28, 2025
Creation & Branding, Retail & Customer Experience Entrepreneurial Skill
January 1, 2017 - September 28, 2025
Vogue Online Certificate
January 1, 2025 - May 5, 2026
Inside LVMH Certificate
January 1, 2024 - May 5, 2026
Entrepreneurial Skillpass – Business Strategy & Innovation
January 1, 2017 - May 5, 2026
Vogue Online Certificate
January 1, 2025 - May 5, 2026
Inside LVMH Certificate
January 1, 2024 - May 5, 2026
Entrepreneurial Skillpass
January 1, 2017 - May 5, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Travel & Hospitality, Other