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I am a strategic designer with hands-on experience in cross-platform campaigns for luxury and lifestyle brands. I have a strong background in brand identity, digital asset creation, and performance-driven visual design. I focus on delivering purposeful, results-oriented creative work. My work spans brand design, packaging, social and digital campaign visuals, and in-store merchandising. I thrive collaborating in agile environments and am passionate about maintaining aesthetic consistency aligned with brand voices to increase user engagement.…I am a strategic designer with hands-on experience in cross-platform campaigns for luxury and lifestyle brands. I have a strong background in brand identity, digital asset creation, and performance-driven visual design. I focus on delivering purposeful, results-oriented creative work. My work spans brand design, packaging, social and digital campaign visuals, and in-store merchandising. I thrive collaborating in agile environments and am passionate about maintaining aesthetic consistency aligned with brand voices to increase user engagement.

Isabella Guareschi Figueroa

Graphic Designer, Brand Designer, Visual Effects Artist, +2

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I am a strategic designer with hands-on experience in cross-platform campaigns for luxury and lifestyle brands. I have a strong background in brand identity, digital asset creation, and performance-driven visual design. I focus on delivering purposeful, results-oriented creative work. My work spans brand design, packaging, social and digital campaign visuals, and in-store merchandising. I thrive collaborating in agile environments and am passionate about maintaining aesthetic consistency aligned with brand voices to increase user engagement.…I am a strategic designer with hands-on experience in cross-platform campaigns for luxury and lifestyle brands. I have a strong background in brand identity, digital asset creation, and performance-driven visual design. I focus on delivering purposeful, results-oriented creative work. My work spans brand design, packaging, social and digital campaign visuals, and in-store merchandising. I thrive collaborating in agile environments and am passionate about maintaining aesthetic consistency aligned with brand voices to increase user engagement.

Available to hire

I am a strategic designer with hands-on experience in cross-platform campaigns for luxury and lifestyle brands. I have a strong background in brand identity, digital asset creation, and performance-driven visual design. I focus on delivering purposeful, results-oriented creative work.

My work spans brand design, packaging, social and digital campaign visuals, and in-store merchandising. I thrive collaborating in agile environments and am passionate about maintaining aesthetic consistency aligned with brand voices to increase user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Intermediate

French

Beginner

Work Experience

Brand Designer Freelance

July 1, 2025 - August 9, 2025

Delivered 10+ brand identities for startups, improving visual consistency and increasing user engagement by up to 25%. Ensured aesthetic consistency and alignment across all visuals with the brand voice. Worked in agile cycles with remote feedback teams to meet project timelines. Designed 20+ packaging and print concepts contributing to a 15% increase in seasonal campaign engagement.

Online Communication Design Intern at Cokrea

February 1, 2025 - August 9, 2025

Created digital and print visuals including identity systems, editorial layouts, spatial graphics, and campaign materials aligned with brand guidelines. Assisted in presentation decks for internal reviews, contributing to campaign strategy alignment. Developed 20+ packaging and print concepts in line with brand storytelling. Supported design of social and digital campaign visuals contributing to brand visibility across paid and organic channels. Designed landing page visuals and campaign graphics focused on click-through performance and mobile-first layout principles.

Visual Merchandising Assistant at Villa Sophie Label

July 1, 2024 - August 9, 2025

Designed in-store product displays aligned with seasonal and campaign visuals. Participated in visual ideation for Instagram, gaining insight into audience engagement. Managed and updated display props to ensure brand-aligned presentation in-store.