Collaborated with an independent teacher to transform a traditional tutoring service into a fully digital education funnel designed for long-term scalability. Positioned the teacher's brand consistently as a relatable and helpful 'BAC study buddy' across all platforms. Launched SEO-friendly website hosting official BAC exam models with reorganized materials for easy navigation by students. Managed organic content funnel on TikTok with daily short videos optimized for common student questions, supported by social listening for trend identification. Created multiple low-cost digital learning packages replacing expensive textbooks, tracked KPIs including cost-per-lead, traffic, session bookings, and product downloads. Built a nurturing WhatsApp study group community to convert passive viewers into active students through emotional support and material sharing.

PPC & Local Marketing Strategist at JETRIDE (Independent Contractor)

February 28, 2025 - August 9, 2025

Developed digital strategies to grow driver-partner network and increase scooter asset utilization for a prominent ride-sharing and scooter rental service in Cluj Napoca. Optimized Google Business Profile for enhanced local visibility driving discovery searches, calls, and interactions. Managed targeted PPC campaigns via Google Ads and Meta Ads aimed at driver recruitment and scooter rental promotions focusing on conversion efficiency and precise targeting. Conducted continuous testing and keyword management leading to a 30% increase in inquiries and driver onboarding tracked through inbound calls and messages.

Inbound Marketing Growth Strategist at MARKETHINKINGS SRL (Independent Contractor)

September 30, 2024 - August 9, 2025

Led a significant inbound marketing and skill-building initiative targeting an underserved niche within real estate flipping for young professionals. Developed an educational growth marketing strategy empowering young adults with actionable real estate analysis skills. Conducted thorough market analysis combining SEO keyword gap research and social listening to identify pain points. Created multi-channel content funnel including long-form skill-building video tutorials on YouTube and short-form TikTok and Instagram Reels. Designed compelling lead magnets and fostered an engaged Discord community with personalized AMAs to validate deeper skill-building modules. Established a robust performance measurement framework with GA4 and Google Sheets to track content effectiveness and user progression. Gained expertise in conversion funnels, content-led growth strategies, and organic community development focused on skill development.