I am a driven and detail-oriented marketing enthusiast with over 2 years of experience specializing in digital strategy, consumer research, and brand communication. I combine creativity with data-driven insights to develop impactful marketing solutions, excelling in campaign execution, content development, and the use of analytical tools. I am eager to leverage my passion for marketing management and further deepen my expertise in business analytics. I aspire to contribute to strategic growth and business consulting within a progressive organization in Dubai, where I am willing to relocate.

Harshika Tawar

I am a driven and detail-oriented marketing enthusiast with over 2 years of experience specializing in digital strategy, consumer research, and brand communication. I combine creativity with data-driven insights to develop impactful marketing solutions, excelling in campaign execution, content development, and the use of analytical tools. I am eager to leverage my passion for marketing management and further deepen my expertise in business analytics. I aspire to contribute to strategic growth and business consulting within a progressive organization in Dubai, where I am willing to relocate.

Available to hire

I am a driven and detail-oriented marketing enthusiast with over 2 years of experience specializing in digital strategy, consumer research, and brand communication. I combine creativity with data-driven insights to develop impactful marketing solutions, excelling in campaign execution, content development, and the use of analytical tools.

I am eager to leverage my passion for marketing management and further deepen my expertise in business analytics. I aspire to contribute to strategic growth and business consulting within a progressive organization in Dubai, where I am willing to relocate.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Hindi
Fluent
Spanish; Castilian
Beginner

Work Experience

Student Marketeer | Marketing Trainee at Red Bull India
September 1, 2023 - Present
Raised ₹30,000, securing 2nd highest individual contribution in Kolkata for Wiings for Life 2024. Produced top-tier video submissions in the global 'Can You Make It' challenge representing East India's creativity. Activated brand presence in 60+ institutes and workplaces demonstrating strong networking and persuasion skills. Received award at Red Bull CC Conference 2024 in Mumbai for a high-impact signage hack that amplified brand recognition. Executed 35+ dynamic on- and off-campus hacks and seeding projects to enhance lasting brand experience.
Outreach Head | Campus CEO Leader at Under25 Universe (Kolkata Campus CEO Program)
June 30, 2025 - August 9, 2025
Led outreach campaign across Kolkata targeting 25+ universities. Generated 250+ high-quality leads, increasing participation and brand engagement in the East zone. Managed and expanded the Under25 Club on campus to build a student creator community.
Business Development Junior Manager | Marketing Head - Recruitment at AIESEC Kolkata (OCVP Marketing - YSF 2024)
July 31, 2024 - August 9, 2025
Secured key strategic sponsorship partnerships increasing event funding. Executed high-engagement digital campaigns with reels, posts, and mailers that increased event reach and visibility by 60%. Directed recruitment marketing efforts resulting in record application numbers for AIESEC roles.
Founding Committee Member | Managing Head – Social Media & Outreach at Being Woke NGO
June 30, 2025 - August 9, 2025
Organized 20+ donation drives and educational workshops impacting over 500 underprivileged individuals. Developed and drove social media marketing strategy boosting visibility and engagement by 80%. Managed end-to-end campaign execution focused on education, sustainability, and community welfare.
Business Analyst Intern at MedTourEasy
November 30, 2024 - August 9, 2025
Worked on healthcare analytics and data visualization using SQL, BigQuery, and Tableau. Built foundational knowledge in business intelligence and medical data modeling to support decision-making insights.

Education

Bachelor of Business Administration (Hons.) in Marketing at J.D. Birla Institute of Management
January 1, 2022 - January 1, 2025
High School at Lakshmipat Singhania Academy
January 1, 2008 - January 1, 2022

Qualifications

IBM Data Analyst Professional Certificate
January 11, 2030 - August 9, 2025
Google Digital Marketing and E-commerce Professional Certificate
January 11, 2030 - August 9, 2025
Marketing Analytics - University of Virginia Darden School of Business
January 11, 2030 - August 9, 2025
Mastering Data Analysis in Excel - Duke University
January 11, 2030 - August 9, 2025
Brand Management: Aligning Business Brand and Behavior - London Business School
January 11, 2030 - August 9, 2025
Management of Fashion and Luxury Companies - Università Bocconi
January 11, 2030 - August 9, 2025
Six Sigma Green Belt - Council for Six Sigma Certification
January 11, 2030 - August 9, 2025

Industry Experience

Education, Non-Profit Organization, Professional Services, Healthcare, Consumer Goods