Developed and implemented social media strategies to increase brand awareness and engagement. Created targeted content, analyzed performance metrics, and optimized campaigns for higher audience interaction.

Social Media Manager at Naturefit E.V.

February 1, 2022 - June 1, 2023

Visual Designer at Freelancer

November 1, 2020 - Present

Focused on creating impactful branding and web designs with emphasis on UX/UI to craft visually compelling and user-friendly digital experiences. Contributed to the development of UI libraries and design systems, ensuring consistency and scalability across digital products.

Digital Operations Manager at Palmetto AG

September 1, 2019 - August 9, 2025

Managed and optimized the company’s WordPress website for seamless functionality and improved user experience. Led the implementation of a new CRM system, overseeing the entire process from selection to integration to enhance operational efficiency.

Digital Operations Manager at Palmetto AG

October 1, 2018 - September 1, 2019

Managed and optimized the company's WordPress website, ensuring seamless functionality, content updates, and an improved user experience. Additionally, led the implementation of a new CRM system, overseeing the entire process from selection to integration to enhance operational efficiency.

Sales & Visual Support at NIKE

September 1, 2018 - August 9, 2025

Collaborated with the Visual Presentation team to enhance in-store displays and create immersive brand experiences. Assisted in event organization, including high-profile athlete visits, and supported community engagement initiatives. Developed a strong understanding of brand storytelling, customer engagement, and retail experience design.

Sales & Visual Support at NIKE

October 1, 2017 - September 30, 2018

Account Manager & Digital Initiatives at Allianz

September 1, 2017 - August 9, 2025

Managed client relationships while driving digital initiatives, including website and social media optimization to enhance brand presence. Led the planning and execution of customer engagement events, applying visual communication strategies to create marketing materials and event branding.

Account Manager & Digital Initiatives at Allianz

October 1, 2015 - September 30, 2017

Managed client relationships while driving digital initiatives, including website and social media optimization, to enhance brand presence. Led the planning and execution of customer engagement events, applying visual communication strategies to create compelling marketing materials and event branding.

Sales & Visual Support at Nike

October 1, 2005 - September 1, 2007