Hi, I’m Adil Hammoui, a UI/UX and graphic designer with 8+ years of experience crafting user-centered digital solutions for web and mobile. I design intuitive, accessible, and visually compelling products that balance user needs with business goals, driving engagement and measurable impact. Currently based in Montreal, I collaborate closely with developers and cross-functional teams to ensure seamless handoffs and iterative improvements. I enjoy turning complex requirements into clear, delightful experiences that users love and that help teams meet their goals.…

Adil Hammoui

Hi, I’m Adil Hammoui, a UI/UX and graphic designer with 8+ years of experience crafting user-centered digital solutions for web and mobile. I design intuitive, accessible, and visually compelling products that balance user needs with business goals, driving engagement and measurable impact. Currently based in Montreal, I collaborate closely with developers and cross-functional teams to ensure seamless handoffs and iterative improvements. I enjoy turning complex requirements into clear, delightful experiences that users love and that help teams meet their goals.…

Available to hire

Hi, I’m Adil Hammoui, a UI/UX and graphic designer with 8+ years of experience crafting user-centered digital solutions for web and mobile. I design intuitive, accessible, and visually compelling products that balance user needs with business goals, driving engagement and measurable impact.

Currently based in Montreal, I collaborate closely with developers and cross-functional teams to ensure seamless handoffs and iterative improvements. I enjoy turning complex requirements into clear, delightful experiences that users love and that help teams meet their goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Senior UI/UX Designer at Avito.ma – Casablanca, Morocco
June 1, 2022 - June 1, 2022
Built a design system library in Figma adopted by 5+ teams, ensuring brand consistency across 20+ digital products. Led user research initiatives (interviews, surveys) to inform design decisions, contributing to a 30% boost in user engagement. Improved user satisfaction by 25% through intuitive user flows and comprehensive journey maps. Accelerated project timelines by 20% by delivering detailed wireframes and functional specs.
UI/UX & Graphic Designer at Self-employed
June 1, 2022 - October 28, 2025
Designed data-entry interfaces for web and mobile applications, streamlining client workflows. Developed scalable design systems in Figma, reducing design inconsistencies and improving developer handoff efficiency. Conducted usability testing and analyzed heatmaps to refine designs and improve performance metrics. Collaborated with developers to ensure seamless handoffs and adherence to front-end constraints. Created user-centered prototypes validated through usability testing, resulting in a 25% increase in client satisfaction.
Senior UI/UX Designer at Avito.ma
June 1, 2022 - August 10, 2025
Built a design system library in Figma adopted by 5+ teams, ensuring brand consistency across 20+ digital products. Led user research initiatives (interviews, surveys) to inform design decisions, resulting in a 30% boost in user engagement. Boosted user satisfaction by 25% through the implementation of intuitive user flows and comprehensive journey maps, ensuring a seamless and engaging user experience. Accelerated project timelines by 20% by delivering detailed wireframes and functional specs.
Consulting UI/UX & Graphic Designer at Self-employed
June 1, 2022 - Present
Designed data entry interfaces for web and mobile applications, streamlining workflows for clients. Developed scalable design systems using Figma, reducing design inconsistencies by 30% and improving developer handoff efficiency. Conducted usability testing and analyzed heatmaps to refine designs and improve performance metrics. Collaborated with developers to ensure seamless handoffs and adherence to front-end development constraints. Created user-centered prototypes validated through usability testing, resulting in a 25% increase in client satisfaction.
Junior UI/UX Designer at Avito.ma – Casablanca, Morocco
April 30, 2018 - April 30, 2018
Increased user satisfaction by 20% via mobile-first data-entry forms and wireframes aligned with user needs. Improved platform efficiency by 20% by optimizing workflows and data visualization. Designed responsive websites, social media graphics, and ads for clients—ensuring platform-specific guidelines were met. Produced animated ads and motion graphics optimized for platforms like Facebook, Instagram, and LinkedIn.
Junior UI/UX Designer at Avito.ma
April 1, 2018 - August 10, 2025
Increased user satisfaction by 20% via designed mobile-first data entry forms, wireframes, and prototypes aligned with user needs. Improved platform efficiency by 20% through optimized workflows and data visualization. Designed responsive websites, social media graphics, and advertising campaigns for clients across industries. Produced animated ads and motion graphics optimized for platforms like Facebook, Instagram, and LinkedIn.
Graphic Designer at Avito.ma – Casablanca, Morocco
April 1, 2015 - April 1, 2015
Developed brand guidelines, logos, and visual identity systems for startups and established brands. Partnered with marketing teams to align creative assets with campaign goals, achieving a 30% boost in click-through rates. Created static and animated ads for digital campaigns, ensuring platform-specific guidelines were met. Assisted in designing email templates, infographics, and print materials such as brochures and trade show displays. Contributed to branding projects by developing typography, color palettes, and logo concepts.
Graphic Designer at Avito.ma
April 1, 2015 - August 10, 2025
Developed brand guidelines, logos, and visual identity systems for startups and established brands. Partnered with marketing teams to align creative assets with campaign goals, achieving a 30% boost in click-through rates. Created static and animated ads for digital campaigns, ensuring platform-specific guidelines were met. Assisted in designing email templates, infographics, and print materials such as brochures and trade show displays. Contributed to branding projects by developing typography, color palettes, and logo concepts.

Education

Diploma in Graphic Design at LaSalle College
January 1, 2012 - June 1, 2012
Foundations of User Experience (UX) Certification at Coursera
March 1, 2024 - March 1, 2024
Diploma in Graphic Design at LaSalle College – Casablanca
June 1, 2012 - October 28, 2025

Qualifications

Foundations of User Experience (UX) Certification
March 1, 2024 - August 10, 2025
Foundations of User Experience (UX) Certificate
March 1, 2024 - October 28, 2025
Skills and Strategies Training Certification
January 11, 2030 - December 1, 2024

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Consumer Goods