Available to hire
Hello! I’m Nicole Molina, a software-focused professional based in Berlin. I bring 5+ years of experience delivering data-driven solutions, automation and analytics across multinational environments, and I’ve built full-stack applications and AI-powered tools that streamline operations.
I recently completed an intensive AI and Web Development bootcamp at Le Wagon, broadening my skills in Ruby on Rails, Python, JavaScript, REST APIs and AI integrations. I love turning complex data into actionable insights, designing scalable systems, and automating processes to help teams move faster.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Work Experience
Product Commercialization Specialist at Stanley Black & Decker
August 1, 2024 - PresentBuilt strong relationships with cross-functional stakeholders; delivered product proposition decks and presentations for key retailers; supported New Product Operating Plan development; tracked commercial initiatives and ensured regional accountability; provided sales enablement tools; drove Excess & Obsolete inventory initiatives; ensured market execution excellence adapting strategies to local needs while maintaining brand consistency.
Digital Marketing Specialist EMEA ANZ at Stanley Black & Decker
July 31, 2024 - August 10, 2025Led creation and rollout of the Digital Content Playbook aligning central and local teams and agencies; presented playbook to stakeholders ensuring consistent digital content execution; collaborated with local markets on Retail Media asset delivery for major campaigns; monitored KPIs and facilitated best practice sharing; conducted training and workshops for landing page optimization; analyzed engagement and communicated learnings to improve implementations.
Category Manager Amazon EMEA ANZ at Stanley Black & Decker
December 31, 2023 - August 10, 2025Co-created business and brand combination plans for various markets; managed end-to-end development of plans including Facom/Germany; conducted market analysis to size opportunities and identify competitors; defined long-term business ambitions with a 3-year horizon; broke down strategic enablers into quarterly KPIs ensuring actionable execution; presented final plans and recommendations to senior leadership for approval.
Commercial Analyst EMEA ANZ at Stanley Black & Decker
July 31, 2023 - August 10, 2025Created Power BI dashboards to monitor sell-out performance across EMEA and ANZ; regularly analyzed data and shared key insights with stakeholders; took ownership of pan-EU Amazon pricing strategy including operational implications; developed automated pricing tools based on business rules; conducted detailed analyses supporting new product introduction decisions on Amazon.
Marketing Analyst at Starbucks, Chile
April 30, 2022 - August 10, 2025Reported and analyzed Starbucks categories; executed category and Starbucks Rewards promotions and campaigns; managed digital communication for Starbucks Rewards through push and email channels.
Marketing Assistant at SMU (Unimarc, M10, Alvi, Ok Market and Super10), Chile
August 31, 2021 - August 10, 2025Coordinated interdepartmental activities and communication with agencies to ensure correct implementation of app campaigns and biweekly promotions across newspapers, push notifications, email marketing, and social media.
Product Commercialization Specialist at Stanley Black & Decker
August 1, 2024 - PresentBuilt strong relationships with cross-functional stakeholders. Delivered product proposition decks and presentations to key retailers to position the brand and win new business. Supported the development of the New Product Operating Plan. Monitored commercial initiatives and ensured accountability regionally. Provided sales enablement tools such as product info, value propositions, and planograms. Managed Excess & Obsolete inventory deal initiatives across regions. Ensured high-quality local execution of product and marketing strategies while maintaining brand consistency.
Digital Marketing Specialist EMEA ANZ at Stanley Black & Decker
July 31, 2024 - August 28, 2025Led creation and rollout of the Digital Content Playbook, aligning requirements across Central Brand, Digital, local teams, and agencies. Presented the Playbook to ensure consistent digital content execution. Collaborated with local markets to deliver Retail Media assets for major campaigns, monitored KPIs and campaign impact, and facilitated best practice sharing. Conducted training and workshops on landing page optimization. Analyzed engagement metrics and communicated key learnings.
Category Manager Amazon EMEA ANZ at Stanley Black & Decker
December 31, 2023 - August 28, 2025Co-created Business/Brands Combination plans for various markets and managed end-to-end development of assigned plans. Conducted market analysis to identify opportunities and competitors. Defined long-term business ambitions with a 3-year horizon. Broke down strategic enablers into quarterly KPIs and deliverables. Presented final plans and strategic recommendations to senior leadership.
Commercial Analyst EMEA ANZ at Stanley Black & Decker
July 31, 2023 - August 28, 2025Created Power BI dashboards to monitor sell-out performance across regions and regularly analyzed data to share insights. Took ownership of pan-EU pricing strategy and developed an automated pricing tool based on business rules. Conducted detailed analyses to support decisions on new product introductions on Amazon.
Marketing Analyst at Starbucks, Chile
April 30, 2022 - August 28, 2025Reported and analyzed Starbucks categories and managed execution of category and Starbucks Rewards promotions and campaigns. Handled digital communication for Starbucks Rewards including push notifications and emails.
Marketing Assistant at SMU (Unimarc, M10, Alvi, Ok Market and Super10), Chile
August 31, 2021 - August 28, 2025Coordinated between different areas and maintained timely communication with agencies to ensure correct implementation of app campaigns and biweekly promotions across various channels including newspapers, push notifications, email marketing, and social media.
Product Commercialization Specialist at Stanley Black & Decker
August 1, 2024 - PresentBuilt strong relationships with cross-functional stakeholders, delivered compelling product proposition decks for retailers to win new business, supported regional development of the New Product Operating Plan, tracked and followed up on commercial initiatives, provided regional visibility and accountability, ensured access to sales enablement tools, led Excess & Obsolete (E&O) inventory initiatives, and ensured high-quality market execution of product and marketing strategies while maintaining brand consistency.
Digital Marketing Specialist EMEA ANZ at Stanley Black & Decker
July 1, 2024 - September 7, 2025Led the creation and rollout of the Digital Content Playbook, aligning Central Brand, Central Digital, Local teams, and external agencies; collaborated with local markets on Retail Media assets for Big Bet campaigns and monitored KPIs; conducted training and knowledge-sharing on landing page templates and analyzed engagement metrics to drive improvements.
Category Manager Amazon EMEA ANZ at Stanley Black & Decker
December 1, 2023 - September 7, 2025Co-created Business/Brands Combination (BBC) plans for multiple markets; managed end-to-end development of BBC plans (e.g., Facom/Germany); conducted market analysis to size opportunities and identify key competitors; defined long-term ambitions (3-year horizon) and translated them into quarterly KPIs and deliverables; presented BBC plans and strategic recommendations to senior leadership for approval.
Commercial Analyst EMEA ANZ at Stanley Black & Decker
July 1, 2023 - September 7, 2025Created two Power BI dashboards to monitor sell-out performance across EMEA and ANZ; analyzed data to share key insights with stakeholders; owned pan-EU pricing strategy and developed an automated pricing tool based on predefined rules; conducted detailed analyses to support decisions on Amazon New Product Introductions.
Marketing Analyst at Starbucks
April 1, 2022 - September 7, 2025Performed reporting and analysis of category performance and supported Starbucks Rewards promotions and campaigns; managed digital communications for Starbucks Rewards (push notifications and email).
Marketing Assistant at SMU (Unimarc, M10, Alvi, Ok Market and Super10), Chile
August 1, 2021 - September 7, 2025Coordinated between areas and maintained timely communication with agencies to ensure correct implementation of APP campaigns and biweekly promotions across newspapers, push notifications, email marketing, and social media.
Product Commercialization Specialist at Stanley Black & Decker
August 1, 2024 - PresentBuilt strong relationships with cross-functional stakeholders, delivered retailer-focused product propositions, supported regional development of the New Product Operating Plan, tracked the implementation of commercial initiatives, ensured access to sales enablement tools, managed Excess & Obsolete (E&O) inventory initiatives, and drove high-quality market execution aligned with brand standards.
Digital Marketing Specialist EMEA ANZ at Stanley Black & Decker
July 1, 2024 - September 7, 2025Led the creation and rollout of the Digital Content Playbook, aligned regional requirements, delivered Retail Media assets for Big Bet Campaigns, conducted landing page template training, analyzed engagement metrics, and shared best practices to improve digital content execution across regions.
Category Manager Amazon EMEA ANZ at Stanley Black & Decker
December 1, 2023 - September 7, 2025Co-created Business/Brands Combination (BBC) plans for multiple markets, managed end-to-end development of BBC plans, conducted market analysis to size opportunities and identify key competitors, defined 3-year ambitions, translated strategy into quarterly KPIs, and presented recommendations to senior leadership for approval.
Commercial Analyst EMEA ANZ at Stanley Black & Decker
July 1, 2023 - September 7, 2025Created Power BI dashboards to monitor sell-out performance across EMEA/ANZ, owned pan-EU pricing strategy with an automated pricing tool, and conducted analyses to support decisions on Amazon product launches.
Marketing Analyst at Starbucks, Chile
April 1, 2022 - September 7, 2025Reported and analyzed Starbucks category performance and executed category and Starbucks Rewards promotions; managed digital communications for Starbucks Rewards (push, email).
Marketing Assistant at SMU (Unimarc, M10, Alvi, Ok Market and Super10), Chile
August 1, 2021 - September 7, 2025Coordinated cross-area communications with agencies to ensure timely implementation of APP campaigns and biweekly promotions across newspapers, push notifications, email marketing, social media, and other channels.
Product Commercialization Specialist at Stanley Black & Decker
August 1, 2024 - PresentBuilt strong cross-functional stakeholder relationships; delivered compelling product proposition decks and presentations for key retailers to win new business opportunities; supported regional development of the New Product Operating Plan; tracked and reported on the implementation of commercial initiatives to ensure regional accountability; ensured sales enablement tools and resources were available to regional teams; drove Excess & Obsolete (E&O) inventory initiatives across regions; ensured high-quality local execution of product and marketing strategies while maintaining brand consistency.
Digital Marketing Specialist EMEA ANZ at Stanley Black & Decker
July 1, 2024 - September 23, 2025Led the creation and rollout of the Digital Content Playbook, aligning requirements from Central Brand, Central Digital, Local teams, and external agencies; presented the Playbook to stakeholders to ensure consistency in digital content execution across regions. Managed Retail Media assets for Big Bet Campaigns, monitored KPIs, and facilitated best-practice sharing between local and central teams. Led Landing Page Optimization by running training sessions, analyzing engagement metrics, evaluating new formats, and communicating learnings to improve future implementations.
Category Manager Amazon EMEA ANZ at Stanley Black & Decker
December 1, 2023 - September 23, 2025Co-created Business/Brands Combination (BBC) plans for multiple markets; managed end-to-end development of BBC plans (e.g., Facom/Germany); conducted market analysis to size opportunities and identify key competitors; defined long-term business ambitions and broke them down into quarterly KPIs and deliverables; presented final BBC plans and strategic recommendations to senior leadership for approval.
Commercial Analyst EMEA ANZ at Stanley Black & Decker
July 1, 2023 - September 23, 2025Created two Power BI dashboards to monitor sell-out performance across EMEA and ANZ; analyzed data and shared insights with stakeholders. Owned pan-EU pricing strategy and developed an automated pricing tool based on predefined business rules. Conducted analyses to support decisions on whether to launch new products on Amazon.
Marketing Analyst at Starbucks Chile
April 1, 2022 - September 23, 2025Reporting and analysis of Starbucks categories; execution of category and Starbucks Rewards promotions/campaigns; managed digital communications for Starbucks Rewards (push, email).
Marketing Assistant at SMU (Unimarc, M10, Alvi, Ok Market and Super10)
August 1, 2021 - September 23, 2025Coordination across areas and timely communication with agencies to ensure correct implementation of APP campaigns and biweekly promotions across newspapers, push notifications, email marketing, social media, etc.
Product Commercialization Specialist at Stanley Black & Decker
August 1, 2025 - September 23, 2025Built strong cross-functional stakeholder relationships; delivered compelling product proposition decks for key retailers to win new business opportunities; supported regional development of the New Product Operating Plan; monitored and followed up on the implementation of commercial initiatives, providing visibility on progress and ensuring accountability at regional levels; ensured regional teams had access to necessary tools and assets; led Excess & Obsolete (E&O) inventory initiatives; ensured high-quality local execution of product and marketing strategies.
Digital Marketing Specialist EMEA ANZ at Stanley Black & Decker
July 1, 2024 - September 23, 2025Led the creation and rollout of the Digital Content Playbook, aligning requirements from Central Brand, Central Digital, Local teams, and external agencies. Presented the Playbook to cross-functional stakeholders to ensure consistency and clarity in digital content execution across regions. Collaborated on Retail Media execution for Big Bet Campaigns, monitored KPIs, and facilitated best-practice sharing between local and central teams. Conducted landing page template trainings and analyzed engagement metrics to drive future improvements.
Category Manager Amazon EMEA ANZ at Stanley Black & Decker
December 1, 2023 - September 23, 2025Co-created Business/Brands Combination (BBC) plans for multiple markets; managed end-to-end development of BBC plans (e.g., Facom/Germany); conducted market analysis to size opportunities and identify key competitors; defined long-term ambitions (3-year horizon) and translated them into quarterly KPIs and deliverables; presented final BBC plans and strategic recommendations to senior leadership for approval.
Commercial Analyst EMEA ANZ at Stanley Black & Decker
July 1, 2023 - September 23, 2025Created Amazon dashboards in Power BI to monitor sell-out performance across EMEA and ANZ; analyzed data regularly and shared key insights with stakeholders. Owned pan-EU pricing strategy and developed an automated pricing tool based on predefined business rules. Conducted detailed analyses to support decision-making on Amazon New Product Introductions.
Marketing Analyst at Starbucks, Chile
April 30, 2022 - September 23, 2025Reporting and analysis of Starbucks categories and execution of category and Starbucks Rewards promotions/campaigns. Managed digital communications for Starbucks Rewards (push and email).
Marketing Assistant at SMU (Unimarc, M10, Alvi, Ok Market and Super10), Chile
August 1, 2021 - September 23, 2025Coordination between different areas and maintenance of timely communication with agencies to achieve correct implementation of APP campaigns and biweekly promotions (newspapers, push notifications, email marketing, social media, etc).
Commercial Analyst EMEA ANZ at Stanley Black & Decker
August 1, 2022 - July 1, 2023Developed automated Power BI dashboards and SQL tools, reducing reporting time by 50%. Built pricing automation tools for pan-EU Amazon operations using backend logic. Implemented feasibility analysis pipelines for new launches.
Marketing Analyst at Starbucks, Chile
September 1, 2021 - April 1, 2022Automated tracking of CRM campaigns for 500K+ users, integrating analytics dashboards. Processed sales and promotional data across 130+ stores to improve execution efficiency.
Marketing Assistant at SMU, Chile
January 1, 2020 - August 1, 2021Coordinated biweekly promotions across 300+ stores and multiple retail brands. Developed dashboards to track performance metrics and optimize campaign execution.
Marketing Analyst, Starbucks, Chile at Starbucks
September 1, 2021 - April 1, 2022Automated tracking of CRM campaigns for 500K+ users, integrating analytics dashboards. Processed sales and promotional data across 130+ stores to improve execution efficiency.
Marketing Assistant, SMU, Chile at SMU
January 1, 2020 - August 1, 2021Coordinated biweekly promotions across 300+ stores and multiple retail brands. Developed dashboards to track performance metrics and optimize campaign execution.
Education
Bachelor's Degree in Business Administration at Diego Portales University
January 11, 2030 - January 1, 2021Minor in Social Science at Diego Portales University
January 11, 2030 - January 1, 2020Bachelor's Degree in Business Administration at Diego Portales University
January 11, 2030 - January 1, 2021Minor in Social Science at Diego Portales University
January 11, 2030 - January 1, 2020Bachelor's Degree in Business Administration at Diego Portales University
January 11, 2030 - January 1, 2021Minor in Social Science at Diego Portales University
January 11, 2030 - January 1, 2020Bachelor's Degree in Business Administration at Diego Portales University
January 11, 2030 - January 1, 2021Minor in Social Science at Diego Portales University
January 11, 2030 - January 1, 2020Bachelor's Degree in Business Administration at Diego Portales University
January 11, 2030 - January 1, 2021Minor in Social Science at Diego Portales University
January 11, 2030 - January 1, 2020Bachelor's Degree in Business Administration at Diego Portales University
January 11, 2030 - January 1, 2021Minor in Social Science at Diego Portales University
January 11, 2030 - January 1, 2020AI & Web Development Bootcamp at Le Wagon
January 11, 2030 - February 4, 2026Bachelor’s Degree in Business Administration, Minor in Social Science at Universidad Diego Portales, Chile
January 11, 2030 - January 1, 2021AI & Web Development Bootcamp at Le Wagon
January 11, 2030 - February 13, 2026Bachelor's Degree in Business Administration, Minor in Social Science at Universidad Diego Portales, Chile
January 11, 2030 - January 1, 2021AI & Web Development Bootcamp at Le Wagon
January 11, 2030 - February 13, 2026Bachelor’s Degree in Business Administration, Minor in Social Science at Universidad Diego Portales, Chile
January 11, 2030 - January 1, 2021AI & Web Development Bootcamp at Le Wagon
January 11, 2030 - February 20, 2026Bachelor’s Degree in Business Administration, Minor in Social Science at Universidad Diego Portales, Chile
January 11, 2030 - January 1, 2021Qualifications
Stanley Black & Decker Leadership Program (SLP)
January 1, 2022 - January 1, 2024Stanley Black & Decker Leadership Program
January 1, 2022 - December 31, 2024Stanley Black & Decker Leadership Program (SLP)
January 11, 2030 - January 1, 2024Stanley Black & Decker Leadership Program (SLP)
January 1, 2022 - January 1, 2024Stanley Black & Decker Leadership Program (SLP)
January 11, 2030 - January 1, 2024Stanley Black & Decker Leadership Program (SLP)
January 11, 2030 - January 1, 2024Stanley Leadership Program (SLP)
January 11, 2030 - February 4, 2026Fundamentals of Digital Marketing - E-Commerce Certificate
January 11, 2030 - February 4, 2026AI & Web Development Bootcamp - Le Wagon
January 11, 2030 - February 13, 2026Stanley Leadership Program (SLP)
January 11, 2030 - February 13, 2026Fundamentals of Digital Marketing - Google
January 11, 2030 - February 13, 2026AI & Web Development - Le Wagon
January 11, 2030 - February 13, 2026Stanley Leadership Program (SLP) - Stanley Black & Decker
January 11, 2030 - February 13, 2026Google Certifications: Fundamentals of Digital Marketing - E-Commerce Certificate
January 11, 2030 - February 13, 2026AI & Web Development - Le Wagon
January 11, 2030 - February 20, 2026Stanley Leadership Program (SLP), 2-year international leadership program
January 11, 2030 - February 20, 2026Google Certifications: Fundamentals of Digital Marketing - E-Commerce Certificate
January 11, 2030 - February 20, 2026Industry Experience
Manufacturing, Retail, Consumer Goods, Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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