I am a General Manager and Strategy Leader with a First-Class Honours MEng in Biomedical Engineering. I have extensive expertise in P&L management, market strategy, and cross-functional leadership. Throughout my career, I have successfully negotiated multi-million dollar deals, optimized supply chain routes, and implemented impactful business strategies within multinational corporations as well as humanitarian start-ups. I have led sizable teams and driven growth strategies across various Nordic markets, while also coordinating humanitarian projects and fundraising efforts in Palestine and the UK. My background combines strong commercial acumen with a humanitarian spirit, allowing me to contribute meaningfully both in business and in social causes.

I am a General Manager and Strategy Leader with a First-Class Honours MEng in Biomedical Engineering. I have extensive expertise in P&L management, market strategy, and cross-functional leadership. Throughout my career, I have successfully negotiated multi-million dollar deals, optimized supply chain routes, and implemented impactful business strategies within multinational corporations as well as humanitarian start-ups. I have led sizable teams and driven growth strategies across various Nordic markets, while also coordinating humanitarian projects and fundraising efforts in Palestine and the UK. My background combines strong commercial acumen with a humanitarian spirit, allowing me to contribute meaningfully both in business and in social causes.

Available to hire

I am a General Manager and Strategy Leader with a First-Class Honours MEng in Biomedical Engineering. I have extensive expertise in P&L management, market strategy, and cross-functional leadership. Throughout my career, I have successfully negotiated multi-million dollar deals, optimized supply chain routes, and implemented impactful business strategies within multinational corporations as well as humanitarian start-ups.

I have led sizable teams and driven growth strategies across various Nordic markets, while also coordinating humanitarian projects and fundraising efforts in Palestine and the UK. My background combines strong commercial acumen with a humanitarian spirit, allowing me to contribute meaningfully both in business and in social causes.

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Experience Level

Expert
Intermediate

Language

English
Fluent
Arabic
Intermediate

Work Experience

General Manager Personal Care at Unilever Nordics
September 1, 2015 - Present
Led a €120m business spanning Sweden, Denmark, Finland, and Norway, managing full P&L for the Personal Care division including Deos, Skin Cleansing, and Oral Care. Directed a 28-member team across Marketing, Strategy, Finance, and R&D, enhancing business alignment and growth strategies. Improved external communications and public affairs to establish Unilever as a leader in sustainable personal care.

Education

M.Eng: Biomedical Engineering at National University of Singapore
January 1, 2014 - December 31, 2014
B.Eng: Biomedical Engineering at Imperial College, London
January 1, 2010 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Non-Profit Organization, Professional Services