I am a General Manager and Strategy Leader with a First-Class Honours MEng in Biomedical Engineering. I have extensive expertise in P&L management, market strategy, and cross-functional leadership.

About

I am a General Manager and Strategy Leader with a First-Class Honours MEng in Biomedical Engineering. I have extensive expertise in P&L management, market strategy, and cross-functional leadership. Throughout my career, I have successfully negotiated multi-million dollar deals, optimized supply chain routes, and implemented impactful business strategies within multinational corporations as well as humanitarian start-ups.

I have led sizable teams and driven growth strategies across various Nordic markets, while also coordinating humanitarian projects and fundraising efforts in Palestine and the UK. My background combines strong commercial acumen with a humanitarian spirit, allowing me to contribute meaningfully both in business and in social causes.

  • 11 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • ArabicIntermediate

Industry experience

  • Consumer Goods
  • Financial Services
  • Non-Profit Organization
  • Professional Services

Work experience

General Manager Personal Care · Unilever NordicsSep 2015 – Present · 11 yrs 3 mos

Led a €120m business spanning Sweden, Denmark, Finland, and Norway, managing full P&L for the Personal Care division including Deos, Skin Cleansing, and Oral Care. Directed a 28-member team across Marketing, Strategy, Finance, and R&D, enhancing business alignment and growth strategies. Improved external communications and public affairs to establish Unilever as a leader in sustainable personal care.

Education

M.Eng: Biomedical Engineering · National University of Singapore2014
B.Eng: Biomedical Engineering · Imperial College, London2010 – 2013

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