Available to hire
My name is Fiona Liang, a Senior Fashion Designer with over six years of experience leading end-to-end design and product development for high-volume apparel programs.
I’ve led the design of 750+ SKUs annually across women’s RTW, menswear, footwear and licensed categories, creating commercially successful, trend-relevant collections for major North American retailers, including Walmart, Costco, Sam’s Club, Loblaws, Winners, John Deere, and Shoppers.
My background spans luxury couture—including Milano, Vancouver, Detroit, and New York Fashion Weeks—and large-scale retail. This allows me to balance creative direction with garment construction, fit, quality, speed-to-market, cost targets, and commercial objectives. I also work closely with merchandising, technical design, and overseas vendors throughout the process, from concept to production.
I’m particularly interested in supporting your team through a freelance or consulting arrangement, depending on the company’s needs. I’m also available to work onsite when required for fittings, design reviews, and key development milestones.
I would welcome the opportunity to connect and discuss how my experience could contribute to your company.
Best regards,
Fiona Liang
Senior Fashion Designer
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Intermediate
Italian
Beginner
Chinese
Fluent
Work Experience
Senior Designer and Product Development at The Kersheh Group
May 13, 2024 - PresentDirected the development and design of licensed collections (socks, underwear) sold in Walmart, Costco, Sam’s Club, Shoppers, Winners, and more. Managed end-to-end product lifecycle—from trend research and concept plan to design, factory communication, and final production. Coordinated across departments to maintain quality, branding, and cost-efficiency across high-volume production runs. Led multiple seasonal launches, delivering 200+ SKUs annually on schedule.
Senior Designer and Product Development at The Kersheh Group
May 13, 2024 - PresentDirected the development and design of licensed collections including socks and underwear for major retailers like Walmart, Costco, Sam's Club, Shoppers, and Winners. Managed the entire product lifecycle from trend forecasting and concept planning to factory communication and final production. Coordinated cross-departmentally to uphold quality, branding, and cost-efficiency while leading a team responsible for over 200 SKUs per year on schedule.
Senior Designer & Manager of Product Development at The Kersheh Group
May 1, 2024 - PresentLed inline design for core seasonal collections, creating a clear design narrative while meeting volume, margin, and timing requirements. Developed 500+ SKUs per season by balancing trend responsiveness, category relevance, cost constraints, and commercial needs. Drove the design-to-production cycle with fit approvals, technical handoff, and overseas production execution, partnering with merchandising, sourcing, and production teams to protect creative intent while maintaining commercial discipline across multiple retail programs.
Senior Designer and Manager of Product Development at Black & White Merchandising Co.
March 31, 2024 - September 12, 2025In charge of the entire design operation, integrating fashion design with IP collaborations (e.g., Disney, Marvel). Coordinated with major buyers (Walmart, Giant Tiger) and suppliers. Managed full-cycle collection conception to meet customer needs while remaining cost-efficient. Planned and coordinated product development activities, researched trends, analyzed market competition, sourced fabrics, and prepared catalogs. Traveled to Asia for fabric sourcing and sample requests; ensured deadlines for special projects or line creations.
Senior Designer and Manager of Product Development at Black & White Merchandising Co.
March 31, 2024 - August 10, 2025Led the entire design operation integrating fashion design with major IPs such as Disney and Marvel. Coordinated with buyers from Walmart and Giant Tiger and suppliers. Managed full cycle collection conception to meet customer needs while maintaining cost efficiency. Conducted market research, fabric sourcing including travels to Asia, and managed special projects and line creation deadlines.
Senior Designer & Manager of Product Development at The Kershni Group
May 1, 2023 - PresentLed design efforts for seasonal collections, ensuring each assortment met brand vision while meeting volume requirements. Transformed trends into seasonal collections prioritizing mass retail while enhancing client relationships through multiple touchpoints.
Senior Designer & Manager of Product Development at The Kerrish Group
May 1, 2023 - PresentLed the team in creating seasonal collections, ensuring all assortments met brand design narrative while meeting volume milestones. Transitioned trend research and cultural influence into robust design integrity across multiple platforms.
Senior Designer and Manager of Product Development at Black & White Merchandising Co.
January 3, 2023 - March 31, 2024In charge of whole designing operation. Integrate fashion design with Disney, Marvel, etc. IPs. Lead to coordinate with major buyers from Walmart, Giant Tiger, etc. and also suppliers. Manage full cycle collection conception to meet customer needs while remaining cost efficient. Plan and coordinate product development activities. Research trends and ideas online and in-store. Analyze market and study the competition to ensure to appeal to customer needs and generate more revenue. Analyze the customers and ensure that the product is innovative and customer need driven (for US, Canada markets). Buy samples and visit fabric mills to source fabrics in order to anticipate and respond to client needs. Travel to Asia to source fabrics and colors. Source fabrics and request samples. Prepare catalogue and booklet. Ensure and manage special projects or line creation deadlines.
Founder and Creative Designer at Fideli® Couture Ltd.
January 2, 2023 - September 12, 2025Contractor service to Milano FW (09/2022). Served as associate director for the Canadian team during Milano Fashion Week 2022. Contractor service to Midenette, Italy (09/2022–12/2022). Developed 2023 full-season design.
Founder and Creative Designer at FIDELI® Couture Ltd.
January 2, 2023 - August 10, 2025Contracted services during Milano Fashion Week 2022 as associate director for Canadian team. Developed full season designs for 2023 for Midenette, Italy. Managed creative design and operational tasks in Milan.
Senior Designer & Manager of Product Development at Black & White Merchandising Co.
January 1, 2023 - March 31, 2024Defined inline design direction for licensed seasonal collections, blending brand guidelines with market-driven aesthetics. Built cohesive assortments aligned with customer behavior and retailer expectations for the US/Canada market, and led fabric, color, and graphic development to keep collections distinct yet commercially grounded. Acted as a creative bridge between buyers, licensors, and overseas factories to ensure design vision was protected through production, using market analysis and sales insight to refine inline design strategy and improve sell-through potential.
Founder & Creative Designer at Fideli ® Couture Ltd.
July 1, 2022 - December 31, 2022Designed and delivered a full seasonal womenswear collection from ideation through production, including materials and silhouette planning. Represented the brand during Milan Fashion Week as Associate Director, strengthening global design narrative and perspective. Managed the end-to-end creative process to bring a couture-level point of view into a complete collection package.
Founder and Creative Designer at FIDELI Couture Ltd.
July 1, 2022 - January 2, 2023Contractor service to Milano FW (09/01/22-09/30/22). Worked as associate director for Canadian team during Milano Fashion Week 2022. Contractor service to Midenette, Italy (09/22-12/02). Developed 2023 full season design.
Senior Designer at TipTop Tailor Inc.
July 1, 2022 - September 12, 2025Worked on customized men's 3-piece suits, fittings and tailoring. Led all design processes, including mood boards, color charts, sketches, patterns, fabric selection, final collections, and photo shoots.
Senior Designer at TipTop Tailor Inc.
July 1, 2022 - August 10, 2025Designed customized men's three-piece suits including fittings and tailoring. Led design processes from mood boards, color charts, sketches, patterns, fabrics to final collections. Organized photo shooting events.
Senior Designer (Menswear Tailoring) at TipTop Tailor Inc.
May 1, 2022 - July 31, 2022Designed and made core menswear tailoring assortments with a strong focus on fit, proportion, and construction quality. Reinforced product quality and brand narrative through detailed tailoring work and garment execution.
Designer RTW Women Apparel at Denis Gagnon Luxury Couture
April 30, 2022 - September 12, 2025Collaborated with Head Designer and Creative Director to design women’s pieces reflecting brand identity; managed the creative process from design and development to final product. Created mood boards, hand-drawn sketches, technical drawings, prototypes, fittings, and supported fashion shows; organized photo shoots and buyer presentations.
Designer RTW Women Apparel at Denis Gagnon Luxury Couture
April 30, 2022 - August 10, 2025Collaborated closely with the Head Designer and Creative Director on womenswear designs reflecting brand identity. Managed creative process from design through final product, including sketching, tech drawings, prototype management, photo shoot coordination, buyer presentations, fittings, and fashion shows.
Designer - Women RTW (Luxury) at Denis Gagnon Couture
October 1, 2020 - April 30, 2022Contributed to seasonal luxury RTW collections by supporting technical development and providing clear design direction. Helped with craft-based garment execution while maintaining strong attention to product quality, silhouette, and seasonal consistency.
Designer RTW Women’s Apparel at Denis Gagnon Luxury Couture
October 1, 2020 - April 30, 2022Worked closely with the Head Designer and Creative Director M. Gagnon in designing womenswear pieces that creatively reflect the brand identity, and managed the entire creative process from design, development to final product. Collaborated in mood board research, produced sketches and technical drawings, supported prototyping, coordinated with stylists for photo shoots, led fittings, and assisted in fashion shows and buyer presentations.
Senior Designer & Manager of Product Development at Black & White Merchandising Co.
June 1, 2020 - April 1, 2023Managed design process for seasonal collections, leading collaboration with buyers to develop collections that fit client needs and aesthetic while maintaining design vision. Oversaw production execution, reinforcing product quality and creativity.
Managing Director at Synergy Group (Hong Kong) Ltd.
April 7, 2018 - September 12, 2025Operated HKD 1/2 billion equity funds; managed 3+ China and Hong Kong portfolio companies; oversaw investments and exits.
Managing Director at Synergy Group (Hong Kong) Ltd.
April 7, 2018 - August 10, 2025Operated equity funds totaling HKD 0.5 billion, executing three IPO exits and managing multiple portfolio companies in China and Hong Kong.
Managing Director at Synergy Group (Hong Kong) Ltd.
November 5, 2014 - April 7, 2018Operated accumulative HKD 1/2 billion equity funds; invested 3 exited through IPOs; managed 3+ China and Hong Kong portfolio companies.
Investment Director at CityBank Investment Banking (Hong Kong) Ltd.
October 8, 2014 - September 12, 2025Led investment activities and portfolio management in a leading investment banking setting.
Investment Director at Citibank Investment Banking (Hong Kong) Ltd.
October 8, 2014 - August 10, 2025Directed investment activities within the investment banking sector at Citibank in Hong Kong.
Investment Director at CityBank Investment Banking (Hong Kong) Ltd.
August 15, 2008 - October 8, 2014Led investment banking activities; oversaw portfolio management and investment strategy in the Hong Kong market, contributing to equity funds and corporate financing initiatives.
Education
Fashion Design Technician College Certificate with Honor at Saint Clair College, Windsor, Canada
September 6, 2018 - June 4, 2020Bachelor Degree of Finance at University of Toronto, Canada
September 1, 2003 - June 15, 2007Fashion Design Technician College Certificate with Honor at Saint Clair College, Windsor, Canada
September 6, 2018 - June 4, 2020Bachelor Degree of Finance at University of Toronto, Canada
September 1, 2003 - June 15, 2007Fashion Design Technician College Certificate with Honor at Saint Clair College
September 6, 2018 - June 4, 2020Bachelor of Finance at University of Toronto
September 1, 2003 - June 15, 2007Bachelor of Design at University of Toronto
September 1, 2016 - June 1, 2020Fashion Design Technician at St. Clair College Windsor
January 1, 2016 - June 1, 2018Fashion Design Technician at St. Clair College
September 1, 2016 - June 1, 2018Bachelor of Fashion Design at University of Toronto
September 1, 2018 - June 1, 2020Fashion Design Technician College Certificate (with Honor) at Saint Clair College, Windsor
June 9, 2018 - April 6, 2020Bachelor Degree of Finance at University of Toronto
January 9, 2003 - June 15, 2007Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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