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Hi! I'm Erika Guilarte, a creative marketing and branding strategist with over five years of experience driving high-impact campaigns and building compelling brand presences for a diverse range of clients including businesses, artists, and large-scale festivals. I specialize in crafting multi-platform content strategies that significantly increase engagement and revenue, while managing everything from event coordination to vendor relations seamlessly. I am passionate about taking projects from concept to execution, leveraging my skills in brand storytelling and digital marketing to create lasting partnerships and growth opportunities for my clients. Fluent in both English and Spanish, I enjoy collaborating with diverse teams and am always eager to travel and coordinate weekend events to ensure success on the ground.…Hi! I'm Erika Guilarte, a creative marketing and branding strategist with over five years of experience driving high-impact campaigns and building compelling brand presences for a diverse range of clients including businesses, artists, and large-scale festivals. I specialize in crafting multi-platform content strategies that significantly increase engagement and revenue, while managing everything from event coordination to vendor relations seamlessly. I am passionate about taking projects from concept to execution, leveraging my skills in brand storytelling and digital marketing to create lasting partnerships and growth opportunities for my clients. Fluent in both English and Spanish, I enjoy collaborating with diverse teams and am always eager to travel and coordinate weekend events to ensure success on the ground.

Erika Guilarte

Creative Director, Marketing Strategist, Marketing Consultant, +2

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Hi! I'm Erika Guilarte, a creative marketing and branding strategist with over five years of experience driving high-impact campaigns and building compelling brand presences for a diverse range of clients including businesses, artists, and large-scale festivals. I specialize in crafting multi-platform content strategies that significantly increase engagement and revenue, while managing everything from event coordination to vendor relations seamlessly. I am passionate about taking projects from concept to execution, leveraging my skills in brand storytelling and digital marketing to create lasting partnerships and growth opportunities for my clients. Fluent in both English and Spanish, I enjoy collaborating with diverse teams and am always eager to travel and coordinate weekend events to ensure success on the ground.…Hi! I'm Erika Guilarte, a creative marketing and branding strategist with over five years of experience driving high-impact campaigns and building compelling brand presences for a diverse range of clients including businesses, artists, and large-scale festivals. I specialize in crafting multi-platform content strategies that significantly increase engagement and revenue, while managing everything from event coordination to vendor relations seamlessly. I am passionate about taking projects from concept to execution, leveraging my skills in brand storytelling and digital marketing to create lasting partnerships and growth opportunities for my clients. Fluent in both English and Spanish, I enjoy collaborating with diverse teams and am always eager to travel and coordinate weekend events to ensure success on the ground.

Available to hire

Hi! I’m Erika Guilarte, a creative marketing and branding strategist with over five years of experience driving high-impact campaigns and building compelling brand presences for a diverse range of clients including businesses, artists, and large-scale festivals. I specialize in crafting multi-platform content strategies that significantly increase engagement and revenue, while managing everything from event coordination to vendor relations seamlessly.

I am passionate about taking projects from concept to execution, leveraging my skills in brand storytelling and digital marketing to create lasting partnerships and growth opportunities for my clients. Fluent in both English and Spanish, I enjoy collaborating with diverse teams and am always eager to travel and coordinate weekend events to ensure success on the ground.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Creative Director at QbanCreations

January 1, 2019 - Present

Directed branding, marketing, and content strategies for more than 50 businesses, artists, and events, resulting in client revenue growth of up to 300 percent. Designed and executed multi-channel campaigns including social media, digital ads, and community outreach, increasing client engagement by an average of 250 percent. Managed vendor acquisition, sponsorship pitches, and onsite promotions for events with over 5,000 attendees. Created visuals, promotional videos, and marketing assets to ensure consistent brand identity across platforms. Consulted with clients on growth strategies, fostering long-term partnerships and repeat business.

Marketing & Branding Lead at Anything But Ordinary Festival

January 1, 2024 - Present

Led the marketing rollout for Virginia Beach’s largest arts and music festival, attracting more than 150 vendors and over 10,000 attendees. Coordinated advertising, influencer partnerships, and public relations campaigns to maximize visibility. Developed and managed content calendars, social campaigns, and creative assets, increasing online engagement by 400 percent year over year. Collaborated with production teams to ensure smooth event execution and sponsor satisfaction.

Marketing Consultant & Graphic Designer at Black Light Studio

December 31, 2025 - August 10, 2025

Designed marketing materials, brand assets, and social media content for music artists, producers, and recording studios. Produced promotional video content, album covers, and story templates, increasing client reach and fan engagement. Managed visual identity for campaigns, maintaining brand alignment and creative direction.