Social Media Specialist at PT. Karyayudha Tiaratama (iFurnholic)

Planned, created, and executed content strategies tailored for TikTok and Instagram. Developed monthly content calendars based on trend research and audience insights. Produced and edited engaging short-form video content aligned with brand goals. Managed posting schedules and ensured timely content delivery across platforms. Monitored performance using platform analytics to optimize engagement and reach. Actively engaged with audiences via comments, messages, polls, and live features. Collaborated with designers and marketing teams for campaign execution. Adapted strategies based on performance metrics to improve overall content impact. Hosted Instagram, TikTok, and Shopee live sessions to promote products and interact with viewers in real-time. Ran and analyzed TikTok ads to support brand visibility and conversion goals.

Social Media Staff at PT. Maja Karya Dev (Grand Maja Residence)

Created and executed content strategies for a subsidized housing project across TikTok, Instagram, and YouTube. Focused on hard-sell and lead-driven content to support the property sales funnel. Ran daily TikTok ads campaigns to generate consistent inbound leads. Managed and updated property listings on Lamudi and OLX to support digital sales and brand visibility. Analyzed content performance and ad results to optimize campaign effectiveness across platforms.

Digital Marketing Intern – Strategy & Planning at Gemah Ripah Visual

Assisted in increasing Instagram ad reach by identifying precise target demographics based on location, age, and interest targeting. Conducted basic audience research to support ad optimization and budget efficiency. Edited visual and caption content to align with campaign goals and improve overall engagement. Collaborated with the marketing team to monitor ad performance and adjust strategies accordingly.

Worked primarily during night shifts to match peak audience hours and boost online traffic during live sessions. Collaborated with various brands including Fullstop Indonesia, Pintarnya, and Jagat Sarung to promote their products through engaging livestreams. Hosted interactive live sessions on TikTok and Shopee Live to promote products and drive real-time sales. Engaged with viewers by answering questions, demonstrating product features, and delivering persuasive calls to action. Maintained energetic and brand-aligned presentations to retain viewer interest and increase conversion rates. Partnered with social media and marketing teams to create live scripts and plan promotional segments. Reviewed live stream analytics including reach, engagement, and sales to continuously improve results. Adapted to last-minute product changes and responded flexibly to audience behavior during live sessions.

Social Media Specialist at PT. Karyayudha Tiaratama (iFurnholic)

Planned, created, and executed content strategies tailored for TikTok and Instagram. Developed monthly content calendars based on trend research and audience insights. Produced and edited engaging short-form video content aligned with brand goals. Managed posting schedules to ensure timely content delivery across platforms. Monitored performance using platform analytics to optimize engagement and reach. Actively engaged with audiences via comments, messages, polls, and live features. Collaborated with designers and marketing teams for campaign execution. Adapted strategies based on performance metrics to improve overall content impact. Hosted Instagram, TikTok, and Shopee live sessions to promote products and interact with viewers in real-time. Ran and analyzed TikTok Ads to support brand visibility and conversion goals.

Social Media Staff at PT. Maja Karya Dev (Grand Maja Residence)

Created and executed content strategies for a subsidized housing project across TikTok, Instagram, and YouTube. Focused on hard-sell and lead-driven content to support the property sales funnel. Managed daily TikTok Ads campaigns to generate consistent inbound leads. Managed and updated property listings on Lamudi and OLX to support digital sales and brand visibility. Analyzed content performance and ad results to optimize campaign effectiveness across platforms.

Digital Marketing Intern – Strategy & Planning at Gemah Ripah Visual

Assisted in increasing Instagram ad reach by identifying precise target demographics based on location, age, and interest targeting. Conducted basic audience research to support ad optimization and budget efficiency. Edited visual and caption content to align with campaign goals and improve overall engagement. Collaborated with the marketing team to monitor ad performance and adjust strategies accordingly.

Worked primarily during night shifts to match peak audience hours and boost online traffic during live sessions. Collaborated with various brands including Fullstop Indonesia, Pintarnya, and Jagat Sarung to promote their products through engaging live streams. Hosted interactive live sessions on TikTok and Shopee Live to promote products and drive real-time sales. Engaged with viewers by answering questions, demonstrating product features, and delivering persuasive calls to action. Maintained energetic and brand-aligned presentations to retain viewer interest and increase conversion rates. Partnered with social media and marketing teams to create live scripts and plan promotional segments. Reviewed live stream analytics including reach, engagement, and sales to continuously improve results. Adapted to last-minute product changes and responded flexibly to audience behavior during live sessions.

Social Media Specialist at PT. Karyayudha Tiara Tama

Planned and implemented monthly content strategies across TikTok, Instagram, Threads, YouTube, WhatsApp and Instagram Community. Created engaging content briefs to boost brand awareness and generate leads. Managed and grew social media accounts while ensuring up-to-date and relevant content. Collaborated with creative teams (design and video editor) to produce impactful campaigns. Monitored trends, utilized social media tools, and analyzed performance for continuous improvement. Prepared weekly and monthly reports on campaign and account performance.

Social Media Staff at PT. Maja Karya Dev (Grand Maja Residence)

Created and executed content strategies for a subsidized housing project across TikTok, Instagram, and YouTube. Focused on hard-sell and lead-driven content to support property sales funnel. Ran TikTok Ads campaigns to generate inbound leads and supported digital sales efforts. Managed and updated property listings on Lamudi and OLX to boost digital sales and brand visibility. Analyzed content performance and ad results to optimize campaign effectiveness across platforms.

Digital Marketing Intern – Strategy & Planning at Gemah Ripah Visual Assistant

Supported digital marketing initiatives with strategic planning and campaign coordination. Assisted in content planning and alignment with visual teams to ensure cohesive campaigns.

Hosted interactive live streaming sessions to promote products, engaging viewers, answering questions, and delivering persuasive product calls to action. Coordinated with brands to schedule streams and adjust in real time to maximize engagement.

Social Media Specialist at PT. Karyayudha Tiara Tama

Planned and implemented monthly content strategies across TikTok, Instagram, Threads, YouTube and WhatsApp; created engaging content briefs to boost brand awareness and generate leads; managed and grew social media accounts with up-to-date, relevant content; collaborated with creative teams (design and video editor) to produce impactful campaigns; monitored trends, used social media tools, and analyzed performance for continuous improvement; prepared weekly and monthly reports on campaign and account performance.

Social Media Staff at PT. Maja Karya Dev (Grand Maja Residence)

Created and executed content strategies for a subsidized housing project across TikTok, Instagram and YouTube; focused on hard-sell and lead-driven content to support property sales funnel; managed and updated property listings on Lamudi and OLX; analyzed content performance and ad results to optimize campaign effectiveness; adapted to last-minute product changes; coordinated with marketing teams to monitor ad performance and adjust strategies; hosted live selling sessions on Instagram.

Digital Marketing Intern – Strategy & Planning at Gemah Ripah Visual

Increased Instagram ad reach by identifying precise target demographics based on location, age, and interests; conducted basic audience research to support optimization and budget efficiency; edited visuals and captions to align with campaign goals and improve engagement; collaborated with the marketing team to monitor ad performance and adjust strategies accordingly.